On-Demand Events

Negotiating the Big 50.

On demand webinars on negotiating with the biggest software publishers, hyperscalers, and AI companies. Two former senior executives, one from each side of the table, in fifteen to twenty minutes per vendor.

7 episodes live15 to 20 minutes each3 minute preview on every episode
7
Vendors covered so far
2
Hosts, one from each side of the table
25%
Of savings is our whole fee
1
Approval unlocks every episode
Negotiating RISE with SAP
20:19
Full session · SAP
Negotiating RISE with SAP

Two advisors, eleven chapters, and the three numbers that decide a RISE deal.

The Microsoft EA renewal playbook for 2027
19:35
Full session · Microsoft
The Microsoft EA renewal playbook for 2027

EA discounts, E7, Copilot adoption, and how to price Cowork consumption before you sign.

The Salesforce renewal playbook
18:40
Full session · Salesforce
The Salesforce renewal playbook

Legacy terms, the growth problem, Agentforce discount reality, and what Headless 360 actually meters.

The ServiceNow renewal playbook
18:02
Full session · ServiceNow
The ServiceNow renewal playbook

Early renewals, license credits, Now Assist and the module swap nobody asks for.

Negotiating Oracle Cloud Infrastructure
17:05
Full session · Oracle
Negotiating Oracle Cloud Infrastructure

Commitment tiers, Support Rewards, real competitive leverage, and the credit mechanics that decide your effective rate.

Negotiating an AWS EDP
19:25
Full session · AWS
Negotiating an AWS EDP

Commitment tiers, the ramp, funding budgets that do not compete with your rate, private pricing, Marketplace retirement and the shortfall.

Negotiating with Google Cloud
19:47
Full session · Google Cloud
Negotiating with Google Cloud

The challenger posture, the commit versus committed use discounts, full dollar Marketplace drawdown, and unbundling the AI.

Negotiating with Anthropic, OpenAI and Palantir
21:03
Full session · AI vendors
Negotiating with Anthropic, OpenAI and Palantir

The access problem, what is negotiable when price is not, the commitment trap, and why Palantir's leverage goes in the pilot.

Negotiating with Broadcom
19:04
Full session · Broadcom
Negotiating with Broadcom

Core minimums as a pricing lever, bundle tiers, their negotiation tactics, and the uplift cap that decides your five year cost.

Negotiating with Snowflake
17:25
Full session · Snowflake
Negotiating with Snowflake

Why the credit rate is the small lever, the capacity contract, how the field is paid, and the carry forward clause.

Negotiating with IBM
19:51
Full session · IBM
Negotiating with IBM

Capacity licensing, the tooling control that decides your exposure, the enterprise agreement trap, and the six clauses.

Negotiating with CrowdStrike
18:13
Full session · CrowdStrike
Negotiating with CrowdStrike

Endpoints times modules, the fifteen point gap, the Falcon Flex premium, and expansion rights at signature.

Negotiating with Datadog
16:24
Full session · Datadog
Negotiating with Datadog

Where the meters are, the three bill shock drivers, and the pooled commitment worth more than the discount.

Negotiating Microsoft
15:54
Episode 1 · Microsoft
Negotiating Microsoft

The EA is retiring, list prices just rose, and every renewal now carries a Copilot ask.

Negotiating Oracle
16:26
Episode 2 · Oracle
Negotiating Oracle

Java audits, ULA traps, and the 22 percent support machine. Oracle negotiations are audit negotiations.

Negotiating SAP
19:07
Episode 3 · SAP
Negotiating SAP

RISE is a one way door and 2027 is softer than it looks. How to negotiate the S/4HANA transition on your terms.

Negotiating Salesforce
17:42
Episode 4 · Salesforce
Negotiating Salesforce

Uplift clauses, shelfware you cannot shed, and the Agentforce pivot. The renewal is a four layer reset.

Negotiating ServiceNow
16:28
Episode 5 · ServiceNow
Negotiating ServiceNow

Fulfiller math, the Pro Plus ladder, and the AI native repackaging. Right size the roles before you price the platform.

Negotiating with Workday
20:36
Full session · Workday
Negotiating with Workday

The new deal versus renewal asymmetry, the five terms about your own future, and the agentic credit multiplier.

Negotiating with Adobe
16:24
Full session · Adobe
Negotiating with Adobe

The two programmes, discount bands by seat count, the true up asymmetry, and the usage report nobody runs.

How access works

Every episode plays the first three minutes to anyone. To keep watching, give your name and corporate email and the rest plays immediately. No approval queue. The same details unlock every episode in the series, on any device. More vendors are added continuously until all fifty are covered.

Liked this?

Get the next one the day it lands.

New sessions, new vendor briefings, and the buyer side analysis behind them. One email, no vendor marketing, unsubscribe in a click.

Sign up for new videos