We map your renewal calendar, benchmark each deal, and start months before the vendor's quarter end, not days before yours.
The Renewal Events Program: The Year As One Campaign
Renewals decide most of what enterprises pay for software, and most are negotiated one at a time under deadline pressure. The program runs the whole calendar as a single campaign, two quarters ahead of each event.
In this film: Where the money actually goes · The failures that repeat · The year as one campaign · Why the portfolio matters · How it is priced
The presenters in this film are AI generated avatars. The service, the commercial terms, and the guidance are real.
The program is bought by organizations with several substantial renewals a year across vendors: each individually manageable, collectively a campaign nobody runs as one. Vendors coordinate their account teams; buyers rarely coordinate their renewals.
It fits procurement leaders who want every renewal started two quarters early with a baseline and benchmarks, and CFOs who want the year's renewal exposure visible and managed as a portfolio.
Unmanaged renewal calendars produce the same failures on repeat:
A managed calendar reverses each failure: early starts, watched notice windows, portfolio leverage, and lessons that compound.
The program maps the calendar, sequences preparation two quarters ahead of each event, and runs every renewal through the same discipline: baseline, benchmark, strategy, execution.
| Deliverable | What it contains |
|---|---|
| Renewal calendar and exposure map | The year's renewals with values, notice windows, and risk ratings. |
| Per renewal baselines and benchmarks | Usage evidence and market pricing per event, delivered on the program schedule. |
| Negotiation support per event | Strategy, written proposal assessments, and contract review through each signature. |
| Quarterly portfolio reviews | The campaign's position, upcoming events, and carried lessons per quarter. |
| Annual outcomes report | Savings, terms won, and the calendar heading into the next cycle. |
Every recommendation is independent by structure: no reseller agreements, no vendor referral fees, and no implementation revenue behind the advice. The only side of the table we sit on is yours, across all 11 vendor practices.
The method is the same one behind 500+ enterprise clients: verified baselines, benchmarks from comparable closed deals, and timing sequenced against each vendor's fiscal pressure points.
Your team keeps the chair and the vendor relationships. We prepare every exchange: written assessments of each proposal, meeting preparation with anticipated tactics, and a final contract review before signature.
The engagement runs fixed price, all inclusive, or on contingency: 25 percent of the savings delivered beyond the vendor's best offer. You keep 75 percent, and if there are no savings, there is no fee.
Renewal outcomes from the practice behind the program.
A UK financial services firm secured 35 percent savings at its EA renewal.
✓ Published case studyA European retail chain avoided a 10 million euro penalty and cut RISE renewal costs 20 percent.
✓ Published case studyA Fortune 500 company secured a 40 percent Workday discount.
✓ Published case studyA public sector organization cut its ServiceNow renewal by 25 percent.
All three run on the same method. The difference is what they cover and how the fee works.
| Program | Best for | What you get | How it is priced |
|---|---|---|---|
| Vendor Shield | Estates with vendor events all year: several renewals, audit exposure, and expansion pitches landing between them. | A negotiator on call, an estate map and renewal calendar, quarterly reviews and benchmark refreshes, and full support on every renewal, audit and expansion. | Annual subscription quoted on estate size and vendor count, all inclusive of the standing rhythm and event support. |
| Renewal Program (this page) | Several substantial renewals a year across vendors, each negotiated one at a time today. | A renewal calendar and exposure map, baselines and benchmarks two quarters ahead of each event, negotiation support through each signature, and quarterly portfolio reviews. | Annual program fee quoted on the calendar's size, or event pricing on contingency at 25 percent of the savings delivered beyond the vendor's best offer. |
| Benchmark Program | Tier 2 and 3 vendor portfolios that renew on autopilot, each too small to negotiate on its own. | A portfolio benchmark report, renewal alerts with a negotiate or renew verdict, an overlap register, and negotiation on the renewals worth fighting. | Annual program. Renewals worth fighting are negotiated at a fixed fee or on contingency at 25 percent of the savings. |
Not sure which fits? Get a second opinion on your quote and we will tell you which program, if any, pays for itself.
The whole renewal calendar: mapping, sequenced preparation two quarters ahead of each event, full negotiation support per renewal, and portfolio reviews that carry lessons across events.
Sequencing and memory: every renewal starts on time with the baseline ready, and what each vendor conceded informs the next negotiation. The portfolio view also reveals cross vendor overlaps single events never see.
An annual program fee quoted on the calendar's size, or event pricing on contingency at 25 percent of the savings delivered beyond the vendor's best offer, where that fits procurement better.
With a short scoping call and a data request list. The baseline builds from your existing contracts, reporting, and tooling, and the first deliverable typically lands within 10 business days of complete data.
Yes. Vendor Shield provides standing coverage, the Renewal Events Program runs the calendar as one campaign, and the Vendor Benchmark Program covers the long tail. Engagements fold into any of them.
Completely. No reseller agreements, no referral fees, no vendor money of any kind, across all 11 vendor practices. The advice is structurally independent of every vendor commercial interest.
No. We advise and prepare, and your team keeps the chair and all vendor communications. Every proposal gets a written assessment before you respond, and key meetings get preparation with anticipated tactics.
Fixed price, all inclusive, or contingency: 25 percent of the savings delivered beyond the vendor's best offer. You keep 75 percent, and if there are no savings, there is no fee.
Every renewal early, benchmarked, and negotiated as part of one campaign.
One letter a month. Negotiation moves, audit signals, and price book shifts.