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AWS negotiation services · fixed fee or 25 percent

AWS negotiation. The commit is the contract.

Enterprise Discount Program renewals, private pricing and marketplace commitments, negotiated from the buyer side. We size the commit to what you will really consume, benchmark every SKU, and trade for the terms AWS gives the buyers who ask.

Send us your quote How it runs
USD 18.4Msaved on one AWS commit in a month5 to 20%EDP discount on top of Savings Plans15%average saving25%of the saving, or a fixed fee
One US bank, USD 250M five year commitment: saved on price, running total
First responseUSD 7.9M
Second responseUSD 15.8M
Third responseUSD 16.7M
Signed, after the tradeUSD 18.4M
Some of our clients
ToyotaBMWKrogerAmerican AirlinesIndosatSpecsaversRicohSouth African Reserve BankADNOCKuwait National PetroleumCircles.LifeProcter and GambleBridgestoneCox EnterprisesAdeccoRocheMagnitOregon State UniversityQatar International Islamic BankKuehne NagelTelefonicaPernod RicardDiscoveryIntertekVertivWorld Kinect
What we negotiate

Every AWS commitment, and the terms around it.

AWS discounts follow commitment size and ramp shape far more than the calendar. We negotiate the commit, the discount layers and the terms that decide whether unused commit is lost.

Enterprise Discount Program

Commit size, term, ramp and the discount tiers, benchmarked against executed EDPs of your size.

AWS negotiation

Private pricing

Service specific discounts on the SKUs you consume most, priced against comparable agreements.

AI services

Bedrock and SageMaker discounts negotiated where your spend is growing fastest.

Marketplace

How much third party marketplace spend counts toward the commit, and at what cap.

Credits

Migration and final year credits in writing, with the conditions that release them.

Rollover and true down

A share of unused commit carried forward, so a forecast miss is not money lost.

Where the money is

Where AWS deals are won.

The headline EDP percentage is the number AWS leads with. The money is in the layers under it and the terms around it.

2026 benchmark5 to 20 percent off most spend, on top of Savings Plans

What moves it: Commitment size, ramp shape, qualifying spend

See the full benchmark →
  1. 01

    Commit to evidence

    A commitment sized to forecast ambition is the costliest AWS mistake. We size to the consumption you can defend.

  2. 02

    Ramp shape

    A back weighted ramp keeps early years achievable and the discount tier intact.

  3. 03

    Cross service discounts

    Discounts across EC2, S3 and RDS, not only the headline services, moved 30 to 40 percent in our bank example.

  4. 04

    AI SKUs

    Bedrock and SageMaker discounts doubled from 10 to 20 percent in the same negotiation. Growth lines set the price of everything you add.

  5. 05

    Rollover and credits

    15 percent rollover of unused commit and USD 13M of credits, written in rather than promised.

One month, one agreement

How a US bank saved USD 18.4M on AWS in one month.

A US financial institution, a USD 250M five year AWS Enterprise Discount Program commitment, and a first offer already drafted for signature. Benchmarked on day one with Vera AI, negotiated by Redress, signed at AWS's quarter end.

  • Day one · the question

    Do we have any leverage at all?

    AWS's offer: EDP base discount 15 percent, AI SKUs 10 percent, cross service discount 30 percent on EC2, S3 and RDS, no rollover of unused commit, and the bank's name on AWS's reference list.

  • Day one · the benchmark

    Not a good deal.

    Five points below the lowest comparable at the bank's commit level, ten of fourteen terms behind an executed AWS agreement. The leverage made visible: scale, AWS's earlier proposals, and its quarter end.

  • Day thirty · the result

    Twelve terms better than the paper AWS expected to be signed.

    EDP 18 percent, AI SKUs 20 percent, cross service 40 percent, 15 percent rollover of unused commit, USD 13M of migration and final year credits, reference clause removed, no AI training on the bank's data.

Vera AI benchmarked the offer on day one and repriced every AWS proposal as it arrived, SKU by SKU. Redress wrote the strategy, the talking points and every email, and found the two point trade into the AI SKUs worth almost four times as much. Client name withheld, shared under NDA.

Saved on price against AWS's own five year cost model, USD M, running total
7.9First response
15.8Second response
16.7Third response
18.4Signed, after the trade
USD 18.4Mon price: blended discount from 26.5 to 32.1 percent
AI SKUs doubledfrom 10 to 20 percent across Bedrock and SageMaker
12 termsimproved: rollover, marketplace cap, cross service pricing, credits, liability, data
How it runs

From the first offer to the signed commit.

AWS closes its year on 31 December, but EDP pricing tracks commitment and ramp more than the calendar. Preparation is what makes the trade.

1
Day one

Benchmark

Vera AI prices the offer SKU by SKU against executed AWS agreements.

2
Week one

Model the commit

Consumption, growth and ramp modeled so the commit is achievable.

3
Each response

Reprice

Every revised AWS proposal benchmarked again as it arrives.

4
Close

Trade and sign

Price traded for terms where the terms are worth more, then signed.

Two ways to pay

Fixed fee, or 25 percent of what we save you.

You negotiate your best deal first. Then you bring us the vendor's best offer, and we either confirm it is market best or we beat it. Our fee is 25 percent of what we save you. You keep 75 percent.

  • No saving, no fee. If the vendor's offer is already market best, we tell you so and you pay nothing.
  • Savings are a lower price, or credits that mean you pay the vendor less. Reduce the bill of materials and the baseline is recalculated.
  • Calculated per agreement year and paid per year, over three years at most, however long the agreement runs.
  • Prefer a fixed fee? Every negotiation can run that way, scoped to the work and agreed up front. We never bill by the hour.

What would you keep?

Type the vendor's best offer and the price we get you to. Illustrative, one agreement year.

Savings delivered$3,000,000
Our fee, 25 percent$750,000
You keep$2,250,000
Results

AWS results, documented.

All 281 case studies →
AWS · EDP renewal
30 percent

A North American SaaS company cut a USD 75M EDP renewal by 30 percent with a marketplace credit reframe.

SaaS companyAWS · EDP
15 percent

A United States luxury hospitality group cut its AWS EDP by 15 percent.

Kings HospitalityAWS · EDP
15 percent

A Dubai media publisher cut its AWS bill by 15 percent through a buyer side EDP renegotiation.

Dubai media group
Read before you negotiate

AWS research from our desk.

Benchmark
AWS EDP discount benchmarks

What buyers sign, by commitment size.

Service
AWS EDP negotiation

How our negotiators run an EDP renewal.

Guide
Benchmarking contract terms

Rollover, credits and caps: the cloud terms that matter.

Guide
Using benchmarks in negotiation

The sequence from first offer to signature.

Questions buyers ask

AWS negotiation, answered.

What discount should we get on an AWS EDP?

In our 2026 benchmarks the EDP adds 5 to 20 percent off most spend, on top of Savings Plans. Commitment size, ramp shape and what spend qualifies move it most.

How big should our AWS commitment be?

Big enough to reach the discount tier, small enough to hit. We size it to the consumption you can evidence and negotiate rollover for the rest.

Can unused AWS commit roll over?

It can, if it is negotiated. In one bank's USD 250M commitment we moved from no rollover to 15 percent of unused commit carried forward.

Do you benchmark AWS AI services?

Yes. Bedrock and SageMaker are where spend grows fastest, so their discounts matter most. In the same negotiation AI SKU discounts doubled from 10 to 20 percent.

How is an AWS negotiation priced?

A fixed fee, or 25 percent of what we save you. No saving, no fee.

Are you an AWS partner?

No. Redress is 100 percent buyer side, with zero vendor affiliations, no reseller agreements and no referral fees.

AWS commit up for renewal? Benchmark it on day one.

Send the offer. Within 24 business hours: where every SKU sits against the market, and the terms to trade for.

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Price moves, discount benchmarks and what worked in recent negotiations. No vendor spin.