Independent Google Cloud negotiation advisory for renewals, new commitments, and CUD/EDP restructuring. Led by a specialist managing 10+ Google Cloud deals annually and a former Forrester negotiation consultant with 20 years of enterprise experience. We hold no relationship with Google.
Google Cloud's commercial model creates an illusion of flexibility that masks deep lock-in.
Google Cloud's commercial model combines Committed Use Discounts (CUDs), enterprise discount programmes (EDPs), and consumption based pricing into a structure that creates an illusion of flexibility that masks deep lock in. Most enterprises commit to spend levels they cannot accurately forecast and accept discount tiers that leave millions on the table.
By renewal, Google's sales team knows your consumption patterns, your switching costs, and exactly how dependent you are on GCP services. The leverage is entirely theirs, unless you change the equation.
Facing a Google Cloud Renewal or CUD Restructuring?
We'll benchmark your current deal and show you exactly where the renegotiation opportunity is with a no-obligation analysis.
A complete advisory package: spend benchmarking, contract review, negotiation strategy, commitment optimization, and an executive ready recommendation with optional managed negotiation.
We analyse your monthly GCP consumption, cost per service, discount tiers, and CUD utilization to quantify waste and identify optimization opportunities that Google will never volunteer.
Committed Use Discounts lock in commitments at discount rates, but Google rarely structures CUDs for buyer interests. We model different commitment combinations and renegotiate to maximize discount coverage with minimum overcommitment risk.
We develop a detailed commercial strategy based on your consumption patterns, forecast needs, and competitive alternatives. We build your negotiation roadmap and prepare counter proposals that shift leverage back to you.
On your request, we execute the full negotiation with Google, including developing counter proposals, managing commercial discussions, responding to Google's pushback, and negotiating to contract execution.
No commitment until you see a business case with projected savings. Most engagements run 6 to 12 weeks from discovery to contract execution.
30 minute call to understand your GCP landscape, current CUD structure, renewal timeline, and business objectives. We analyse your billing data to identify cost reduction opportunities.
We review your current Google Cloud contract and renewal proposal, benchmark terms against comparable deals, and develop a detailed renegotiation strategy with quantified savings projections.
We deliver a business case with verified savings, recommend engagement structure (advisory or managed negotiation), and answer all commercial questions before you commit.
We execute your negotiation strategy, develop and submit counter proposals, manage discussions with Google, and support you through contract execution.
Ready to Improve Your Google Cloud Economics?
We'll quantify your savings opportunity before you decide to engage.
Real outcomes from real Google Cloud engagements. Every case started with unfavourable CUDs or overcommitted spend and ended with measurable savings.
Customer was committed to $12M in annual Google Cloud CUDs with poor discount coverage. We renegotiated the CUD portfolio, reduced annual commitment to $8.2M, and secured 32% cost reduction.
Read case study →Existing EDP was expiring with minimal discount. We benchmarked current consumption, negotiated a new 3 year EDP at 42% discount, achieving $2.4M in annual savings.
Read case study →Planned major workload migration to Google Cloud. We structured the deal to secure $5.8M in migration credits plus a preferred pricing tier, reducing effective cost of migration by 44%.
Read case study →Deep dive research on CUD strategy, negotiation methodology, and Google Cloud cost optimization for enterprise buyers.
Master guide to Committed Use Discounts: how Google structures them, why most enterprises overcommit, and the strategies that secure maximum discount coverage with minimum risk.
Download guide → White PaperComplete framework for GCP negotiations: benchmarking methodology, counter proposal templates, commercial strategies, and techniques that have secured average 32% cost reductions.
Download guide →