On Demand Session  |  Negotiating the Big 50

The ServiceNow renewal playbook

Early renewals, license credits, how the rep is actually paid, what Now Assist does to your edition, and the module swap most buyers never ask for. A twenty minute session on the most winnable renewal on our list, and the most commonly lost.

18:38 minutes10 chaptersDaniel, Senior Advisor and Claire, Expert AnalystFree, no registration

About this session

ServiceNow is the vendor where the gap between a prepared customer and an unprepared one is the widest we measure, which is a polite way of saying it is the most winnable renewal on our list and the most commonly lost. This session is heavier on real client examples than the others, because ServiceNow renewals turn on tactics rather than theory.

It opens on the early renewal, which arrives with something attached and is usually treated with suspicion. That is the wrong instinct. Their fiscal year ends 31 December, and a booking landing inside this year is worth real money to the account team independently of the concessions, which is precisely your leverage. The session lists the six structural asks to put on the table at once rather than sequentially, and explains why license credits are often easier to obtain than a discount, and when a credit is a coupon rather than a saving.

It then covers how the rep is compensated and how to shape a deal that pays them while buying only what you had already decided to buy, why a Now Assist proposal is usually an edition upgrade in disguise, and the module swap that lets you clear shelfware without anybody having to say the word wasted. It closes on timing, where aiming at January means negotiating with a rep whose number is already closed, and on the three numbers to judge your renewal by.

Session agenda

Every line jumps the player to that point.

  • 0:00 Welcome, and what this session coversWhy ServiceNow renewals turn on tactics rather than theory.
  • 0:56 The early renewalWhy it is offered, why it is an opportunity, and the six things to ask for at once.
  • 4:08 License creditsEasier to grant than a discount, and worthless if you cannot direct where they go.
  • 6:04 How the rep is actually paidMove the mix rather than the total, and fund your concessions with your own roadmap.
  • 7:52 Now Assist and the edition trapThe AI price you are shown, versus the edition upgrade you are approving.
  • 9:52 Module swaps and the fulfiller countTen to twenty percent sits unused. Swap rather than confess, and ask for a standing right.
  • 13:22 The sequenceTwelve months, worked backwards from their year end.
  • 15:05 TimingTheir year ends 31 December. Not January, which is Salesforce.
  • 16:28 What good looks likeUplift at zero to five percent, net new at 25 to 55 off list, unused units removed.
  • 17:40 The bottom linePull module level usage. It is the easiest money in the whole renewal.

The model. Redress Compliance works on contingency. You negotiate with the vendor first. When you have gotten everything you can get, bring the deal to Redress and we take 25 percent of what we save you beyond your best number. Nothing saved, nothing paid. Talk to us.

Chapters

  • 0:00Welcome, and what this session covers
  • 0:56The early renewal
  • 4:08License credits
  • 6:04How the rep is actually paid
  • 7:52Now Assist and the edition trap
  • 9:52Module swaps and the fulfiller count
  • 13:22The sequence
  • 15:05Timing
  • 16:28What good looks like
  • 17:40The bottom line

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