ETLA true ups only count up, and the 2026 pricelist cuts volume tiers. Time to make the seats earn their licenses.
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Adobe raised prices across 2025, rebranded the tiers, and is cutting VIP volume discounts in 2026, the same quiet strategy Microsoft ran on the EA. The ETLA remains an add only contract: seats go in, they do not come out until renewal. This episode covers the crossover math between VIP and ETLA and where the real discounts live.
Sarah and Michael walk usage based right sizing, Firefly credit packaging, the September to November close window, and the alternatives that actually move Adobe pricing now that Canva and Affinity sit in half the org already.
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