Adobe Experience Cloud is the load bearing Adobe enterprise digital experience framework, anchoring the broader Adobe enterprise framework against the broader cloud digital experience framework.
The Adobe Experience Cloud framework segments across multiple product frameworks:
- Adobe Experience Manager (AEM). Broader content management framework, sites, assets, forms.
- Adobe Analytics. Broader digital analytics framework.
- Adobe Customer Journey Analytics. Cross channel analytics across the CDP profile.
- Adobe Real Time CDP. Broader customer data platform framework.
- Adobe Journey Optimizer. Broader campaign orchestration framework.
- Adobe Marketo Engage. Broader B2B marketing automation framework, post Marketo acquisition.
- Adobe Workfront. Broader work management framework, post Workfront acquisition.
- Adobe Commerce. Broader Magento framework, post Magento acquisition.
- Adobe Target. Broader personalisation and testing framework.
- Adobe Audience Manager, Campaign, Mix Modeler. Adjacent advertising and modeling modules.
- Adobe GenStudio. Broader generative AI framework.
This paper sets out the buyer side framework for Adobe Experience Cloud negotiation, the Adobe ETLA framework (broader Adobe Enterprise Term License Agreement), the Adobe VIP framework (broader Adobe Value Incentive Plan), the Adobe transactional framework (broader CDP profile, Analytics server call, AEM impression framework), the Salesforce Marketing Cloud vs Adobe Experience Cloud competitive framework, and the buyer side moves at the broader Adobe Experience Cloud renewal cycle. Read the related Vendor Shield, the renewal program, the multi vendor negotiation scorecard, and the Salesforce Marketing Cloud negotiation.
What you will learn
- How Adobe Experience Cloud segments the broader digital experience framework across AEM, Analytics, Customer Journey Analytics, Real Time CDP, Journey Optimizer, Marketo Engage, Workfront, Commerce, Target, GenStudio
- How the Adobe ETLA (Enterprise Term License Agreement) framework anchors the broader Adobe Experience Cloud commercial framework
- How the Adobe transactional framework anchors the broader Adobe pricing framework (broader CDP profile, Analytics server call, AEM impression framework)
- How the Adobe Real Time CDP framework anchors the broader Adobe customer data platform framework
- How the Adobe Journey Optimizer framework anchors the broader Adobe campaign orchestration framework
- How the Adobe Marketo Engage framework (post Marketo acquisition) anchors the broader Adobe B2B marketing automation framework
- How the Salesforce Marketing Cloud vs Adobe Experience Cloud competitive framework typically delivers material commercial leverage
- The eleven move buyer side framework for Adobe Experience Cloud
Table of contents
Adobe Experience Cloud Negotiation
- 1. Executive summary
- 2. The Adobe Experience Manager framework
- 3. The Adobe Analytics and CJA framework
- 4. The Adobe Real Time CDP framework
- 5. The Adobe Journey Optimizer framework
- 6. The Adobe Marketo Engage framework
- 7. The Adobe Workfront framework
- 8. The ETLA framework
- 9. The eleven move buyer side framework
- 10. How we engage
Who this is for
Chief Marketing Officers, Chief Digital Officers, Chief Information Officers, Vice Presidents of Digital Marketing, Vice Presidents of IT Procurement, Adobe Center of Excellence leaders, Marketing Center of Excellence leaders, and procurement leaders running Adobe Experience Cloud at scale.
