Training Academy · Video Series

Negotiating AWS: The Series

Twelve short research briefings on the AWS Enterprise Discount Program and Private Pricing Agreement: what the commitment really measures, how the discount stack works, how to prepare and negotiate it, and the clauses that decide what a shortfall costs you. Two Redress advisors per episode, about four minutes each.

12 briefingsAbout 4 minutes each12 live nowFree
The series · 12 of 12 live · new episodes added in batches
Part one · What you are buying
01
What You Are Actually Signing

EDP and PPA are one instrument now, so name the mechanism instead. The commitment is a floor not a budget, the honest discount range is 5 to 20 percent, AWS pays for term length, and credits are the lever nobody asks for.

3:59Watch →
02
The Commitment, and the Measurement Rule

The commitment retires on net spend while support bills on gross, so AWS uses whichever base is worse for you in each place. Plus the one way ramp, shortfall as an invoice, and the relief clauses to win first.

3:53Watch →
03
The Discount Stack

Reserved Instances, then Savings Plans, then your negotiated rate, multiplied not added. Savings Plan bundling, marketplace as shortfall insurance rather than saving, and the effective rate that turns a 15 percent headline into 11.

4:10Watch →
Part two · Preparation
04
Build the Baseline

The cost and usage report as ground truth, coverage measured honestly (a quarter of AWS customers save nothing), optimising before you commit rather than after, and separating the commodity bill from the accelerator bill.

4:26Watch →
05
Know What Good Looks Like

Published benchmark tables disagree by a factor of three. The one verifiable AWS discount is 9 percent, filed with regulators. Plus the bands, the breakpoints, competition worth 3 to 8 points, and effective against headline rate.

4:40Watch →
06
Plan the Campaign

Your account manager cannot price your deal, and two of the three triggers that reach the team who can are things you control. Plus the December clock and the monthly cutoff, the nine month timeline, and the reseller structure to insist on.

4:39Watch →
Part three · The negotiation
07
AWS's Playbook, and the Counters

Five moves AWS runs in almost every account: the forecast that is not yours, migration funding that buys your future baseline, the first offer, the scarcity story, and the renewal that reprices your own discipline.

4:11Watch →
08
Size and Structure the Commit

Fix the measurement basis before the number, back weight the ramp, ask for Available Balance and Rollover Amount by name, and price the termination for convenience waiver that signing quietly costs you.

4:15Watch →
09
Credits, Marketplace and Support

Credits that can manufacture your own shortfall, marketplace as insurance rather than saving, support billed on gross spend, and the arbitrage that retires commitment while staying out of the support fee base.

4:38Watch →
Part four · After the signature
10
Terms That Outlast the Discount

The base agreement changes on posting with no notice, service credits require you to prove AWS's outage, there is no durability SLA at all, AI data use is opt in by default across security tooling, and the regulator has closed the file.

4:59Watch →
11
Run AWS Between Renewals

The paradox of doing well: every optimisation lowers the spend that retires your commitment. Watch burn down not the bill, own credits and marketplace eligibility, and do the arithmetic before panicking about a shortfall.

4:20Watch →
12
The Capstone, One Estate, One Campaign

A composite engagement run end to end: a $23M proposal met with a $17.4M measured run rate, six weeks of optimisation before a word was spoken, and four asks that carried the deal.

4:14Watch →

The presenters in these briefings are AI generated avatars of Redress Compliance advisor personas. The research, figures, and guidance are real, produced by Redress Compliance analysts from our consulting engagements and market network.

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