The Google Cloud partner channel strategy framework is the broader Google Cloud channel framework, anchored against the broader Google Cloud Premier Partner framework. This paper sets out the buyer side framework for the Google Cloud Sell, Service, and Build Partner Programs, the Premier Partner framework, the Resale framework, the Marketplace Private Offer framework, the partner funded migration framework, and the broader competitive framework against Microsoft Cloud Partner Program and AWS Partner Network. Read the related GCP negotiation leverage framework.
What you will learn
- How Google Cloud partner channel segments across Sell, Service, and Build Partner Programs
- How Google Cloud Premier Partner segments across Resale, Service, Workspace, and Industry Solutions
- How Google Cloud Resale typically delivers between zero and five percent against the Google Cloud Direct framework
- How the Google Cloud Marketplace Private Offer framework consumes Google Cloud commit
- How the partner funded migration framework anchors against the Google Cloud Rapid Migration Program (RaMP)
- How the competitive framework anchors against Microsoft Cloud Partner Program and AWS Partner Network
- The five buyer side moves at the broader Google Cloud partner channel cycle
Table of contents
Google Cloud Partner Channel Strategy
- 1. Executive summary
- 2. Partner channel framework
- 3. Premier Partner
- 4. Resale framework
- 5. Marketplace
- 6. Partner funded migration
- 7. Competitive framework
- 8. Negotiation framework
- 9. How we engage
Who this is for
Chief Information Officers, Chief Procurement Officers, Vice Presidents of Cloud Strategy, Vice Presidents of IT Procurement, Cloud Center of Excellence leaders, partner managers, and procurement leaders running Google Cloud partner channel at scale.
