Editorial photograph of a AWS vs Azure vs GCP Competitive Framework review
White Paper · Hyperscaler · Competitive

AWS vs Azure vs GCP Competitive Framework. A buyer side white paper.

AWS vs Microsoft Azure vs Google Cloud Platform competitive framework at the broader hyperscaler renewal cycle. The AWS EDP, Azure ELA, GCP commit frameworks, the multi cloud framework, the workload portability framework, and the eleven move buyer side framework.

Get the Free Paper Cross Vendor Practice
20 to 35%Negotiation saving
500+Vendor engagements
Industry Recognized
500+ Enterprise Clients
$2B+ Under Advisory
11 Vendor Practices
100% Buyer Side Independent

The AWS vs Microsoft Azure vs Google Cloud Platform competitive framework anchors the broader hyperscaler cloud framework. It segments the buyer position across the three principal vendors, the commitment and discount instruments inside each estate, and the multi cloud levers that pull across them.

The framework covers the AWS estate (EDP, Reserved Instances, Savings Plans), the Microsoft Azure estate (ELA, MACC, Azure Reservations, Azure Hybrid Benefit), and the Google Cloud Platform estate (commit, CUDs, Anthos). It then layers the multi cloud framework, the workload portability framework, the vendor lock in framework, the competitive cross commitment framework, and the bespoke hyperscaler position at the upper customer scale.

Read the related Vendor Shield, the renewal program, the Microsoft Azure ELA negotiation, the benchmarking practice, and the AWS EDP negotiation guide.

Hyperscaler instrument map

VendorMaster commit vehicleCommitment and discount instruments
AWSEDPReserved Instances, Savings Plans
Microsoft AzureELA, MACCAzure Reservations, Azure Hybrid Benefit
Google CloudGoogle Cloud commitCUDs, Anthos

What you will learn

  • How AWS, Azure, and GCP segment the broader hyperscaler cloud framework
  • How the AWS EDP, Azure ELA, and Google Cloud commit frameworks anchor the broader hyperscaler commercial framework
  • How the Reserved Instance, Savings Plans, Reservations, and CUDs frameworks anchor the broader commitment framework
  • How the AWS Hybrid, Microsoft Azure Hybrid Benefit, and Google Cloud BYOL frameworks anchor the broader hybrid framework
  • How the broader multi cloud framework anchors the broader workload portability framework
  • How the broader cross commitment framework typically delivers material commercial leverage
  • How the broader vendor lock in framework anchors the broader strategic framework
  • The eleven move buyer side framework for the hyperscaler competitive framework

Table of contents

AWS vs Azure vs GCP Competitive Framework

  • 1. Executive summary
  • 2. The AWS framework
  • 3. The Microsoft Azure framework
  • 4. The Google Cloud Platform framework
  • 5. The commitment framework
  • 6. The Reserved Instance, Savings Plans, Reservations, CUDs framework
  • 7. The multi cloud framework
  • 8. The workload portability framework
  • 9. The eleven move buyer side framework
  • 10. How we engage

Who this is for

Chief Information Officers, Cloud Center of Excellence leaders, Cloud FinOps leaders, Vice Presidents of IT Procurement, and procurement leaders running hyperscaler cloud at scale.

White Paper · Hyperscaler Cloud Competitive

Hyperscaler Cloud: Negotiate the AWS, Azure, and GCP framework on your terms.

A buyer side framework for the AWS, Azure, and Google Cloud competitive framework. The AWS EDP framework, the Microsoft Azure ELA framework, the Google Cloud commit framework, the multi cloud framework, the workload portability framework, and the buyer side moves.

Used across more than five hundred enterprise software engagements. Independent. Buyer side. Built for cloud and procurement leaders running the next hyperscaler renewal cycle.

No download. The paper opens in your browser. Corporate email only (we reject Gmail, Yahoo, Hotmail, Outlook, AOL, and similar free providers).

No spam. We will only email you about this paper. Privacy.
Run the multi vendor negotiation scorecard against your actual hyperscaler deployment framework in under five minutes.
Open the Tool →
20 to 35%
Negotiation saving
11 moves
Buyer side framework
Industry
Recognized
500+
Enterprise clients
100%
Buyer side

The hyperscaler cloud framework anchors the broader cloud commercial framework against three principal vendors. Redress reframed the framework around the customer actual hyperscaler deployment framework, the actual commitment framework, and the actual cross commitment framework. Twenty eight percent saving against the broader hyperscaler framework.

Chief Information Officer
Global financial services group
Further Reading

From the same practice.

Vendor Shield →
Vendor Shield
Cross Vendor · Program
Vendor Shield
Always on multi vendor management posture.
12 min read
Renewal Program
Cross Vendor · Program
Renewal Program
Cross vendor renewal program.
10 min read
Benchmarking
Cross Vendor · Service
Benchmarking Practice
Cross vendor benchmarking practice.
10 min read
Multi Vendor Negotiation Scorecard
Cross Vendor · Tool
Multi Vendor Negotiation Scorecard
Cross vendor negotiation scorecard.
12 min read
Software Spend Assessment
Cross Vendor · Tool
Software Spend Assessment
The software spend assessment.
10 min read
Editorial photograph

Your next renewal is an opportunity.

Independent. Buyer side. The advisory firm enterprise software vendors do not want you to hire.

Hyperscaler cloud intelligence, monthly.

Hyperscaler cloud framework signals, AWS EDP signals, Microsoft Azure ELA signals, Google Cloud commit signals, multi cloud signals, and the broader hyperscaler licensing leverage signals.