Google Cloud consumption and commitment analysis
Advisory / Google Cloud Optimization

Google Cloud Optimization Service

Google Cloud leaks money like every cloud, then adds its own commercial layer: two kinds of committed use discounts, sustained use interactions, and BigQuery models where the wrong choice doubles the analytics bill. We work all of it.

Contact Us → Download the CUD Negotiation Recommendations
22%Published GCP Saving
10 daysTo Consumption Baseline
Fixed fee or contingency at 25% of savings. On contingency our fee is 25% of the savings we deliver and you keep 75%: no savings, no fee, zero risk.
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500+ Enterprise Clients Industry Recognized $2B+ Under Advisory 11 Vendor Practices 100% Buyer Side Independent
Who buys this service

Estates where the discount structure is its own project

This engagement is bought by organizations whose Google Cloud spend has outgrown its structure: idle and oversized resources, unmanaged storage growth, and non production running around the clock, wrapped in a discount system nobody fully mapped.

It fits data platform teams facing BigQuery pricing decisions where on demand versus editions can double the analytics bill, and procurement teams heading toward a commit agreement sized from Google's growth story rather than measured burn.

FinOps and cloud cost ownersData platform teamsCTO and engineering leadersIT procurementCFO and finance
What we solve

Google's commercial layer, worked properly

Google Cloud overspend has a generic layer and a Google specific one, and both need working:

  • Idle and oversized resources, unmanaged storage growth, and always on non production burning around the clock.
  • Committed use discounts split between resource based and spend based models with different flexibility profiles, chosen by default rather than design.
  • Sustained use discounts interacting with commitments in ways that change what should be committed at all.
  • BigQuery on demand versus editions decisions that can double or halve the analytics bill.
  • Commit agreements sized from growth projections, with unused commitment stranding value at term end.

Optimize the consumption, structure the discounts deliberately, and the commit negotiation starts from a number Google has to respect.

How we do it

Baseline, eliminate, structure, negotiate

The engagement follows the four workstreams of our Google Cloud optimization statement of work. Consumption is baselined, waste is eliminated, the service and commitment portfolio is structured deliberately, and the agreement is right sized and negotiated.

Workstream 01
Consumption baseline
Spend analyzed by project, service, and workload against contracts and current commitments, with the run rate and trend documented.
Workstream 02
Waste elimination
Idle and oversized resources, storage lifecycle gaps, and always on non production quantified into an optimized run rate.
Workstream 03
Service and commitment portfolio
CUD structures chosen per workload profile, sustained use interactions mapped, and BigQuery pricing models tested against actual query patterns.
Workstream 04
Agreement right sizing and negotiation
The commit sized from optimized consumption, benchmarked, and negotiated with flexibility and protection terms.

A typical engagement, week by week

Workstream
W1W2W3W4W5W6W7W8W9W10W11W12
Billing and contract data handover
Consumption baseline and spend analysis
Waste elimination and optimization
Service and commitment portfolio
Agreement negotiation
Advisory calls and email support
Pacing follows the statement of work: the consumption baseline report lands within 10 business days of complete billing and contract data, and the optimization and portfolio reports within 10 business days after it. Navy bars are analysis and build, gold diamonds mark a deliverable handover, gray bars run on demand. Weeks are indicative for a typical estate; renewal dates and vendor deadlines set the real clock.
DeliverableWhat it contains
Consumption baseline reportThe verified run rate by project and service with commitment coverage and the contract position.
Optimization reportThe prioritized waste register with savings per action and the optimized run rate.
Service and commitment reportThe CUD structure per workload, sustained use mapping, and the BigQuery pricing verdict.
Agreement and negotiation paperThe right sized commit, benchmark verdict, and negotiation plan with required terms.
Advisory through the termUp to four advisory calls plus email support, with proposal assessments through signature.
Why buy this service

Structure is where Google Cloud hides the money

Google's discount system rewards deliberate structure: resource versus spend based CUDs, sustained use interactions, and BigQuery model choices each move real percentages, and defaults choose against you. Mapping the structure is worth as much as cutting the waste.

The published record includes a luxury digital media company saving 22 percent on Google Cloud, a New York professional services firm saving 20 percent, and a US media company saving $300K through optimization.

We hold no Google partner status and no resale margin, so structure choices and commit sizing serve your economics alone.

The engagement runs fixed price, all inclusive, or on contingency at 25 percent of the savings we deliver: you keep 75 percent, and if we save you nothing, you pay nothing.

Client results

Engagements on the record

Google Cloud outcomes on the record.

Frequently asked questions

Questions we hear first

What does the Google Cloud optimization service cover?

Four workstreams: a consumption baseline, waste elimination, deliberate structuring of the CUD and service portfolio including BigQuery pricing, and right sizing plus negotiation of the commit agreement.

What is the difference between the two CUD types?

Resource based CUDs commit to specific machine resources; spend based CUDs commit dollars with more flexibility at different discount levels. The right choice varies per workload profile, and defaults routinely choose wrong.

How do we pick the right BigQuery pricing model?

By testing on demand versus editions against your actual query patterns. The wrong choice can double the analytics bill, and the portfolio workstream delivers the verdict with the math.

How should a commit agreement be sized?

From the optimized run rate plus validated growth, never from Google's projections. Stranded commitment at term end and overage both cost you, so the number has to come from evidence.

Does sustained use discount change what we should commit?

Yes: sustained use applies automatically to some workloads, and committing those can waste the overlap. The mapping identifies where commitments add value and where they duplicate it.

Will optimization affect our workloads?

Recommendations come from utilization data with headroom explicit and are specified with your platform team. Savings come from measured idle and structural choices, not risk.

What data do you need?

Billing exports, the commitment inventory, contracts and commit terms, and BigQuery usage patterns for the pricing analysis.

How is the engagement priced?

Fixed price, all inclusive, covering all four workstreams, up to four advisory calls, and email support, or contingency at 25 percent of the savings we deliver: you keep 75 percent, and if we save you nothing, you pay nothing.

Advisory team preparing a vendor negotiation

Choose the structure; stop defaulting into it

Waste out, CUDs structured deliberately, BigQuery priced right, and the commit negotiated from evidence.

Negotiation intelligence, monthly

One letter a month. Negotiation moves, audit signals, and price book shifts.