Google Cloud consumption and commitment analysis
Advisory / Google Cloud Optimization

Google Cloud cost optimization service, with no Google partner income

Redress Compliance runs a Google Cloud cost optimization service for enterprises whose spend has outgrown its structure, 100 percent buyer side. We remove waste, choose CUD types and BigQuery pricing per workload, then size the commitment from the optimized run rate. Fees are fixed; a US media company saved $300K a year.

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$300KSaved a year, US media case
10 daysTo Consumption Baseline
Fixed fee, or 25 percent of what we save you. On a success fee you keep 75 percent, and if we save nothing you pay nothing. We never bill by the hour.
Home/Google Cloud Services/Google Cloud Optimization
Watch the briefingEpisode 11 of 12 · 4:16

Negotiating Google 11: Run Google Between Renewals

The realization gap between paper rate and ledger rate, the monthly FinOps rhythm, the account team managed on your calendar, AI caps and routing reviews, and the evidence file that keeps the next deal warm.

500+ Enterprise Clients Industry Recognized $2B+ Under Advisory 11 Vendor Practices 100% Buyer Side Independent
Watch the briefing · 5:37Unbundling the Google Cloud Mega DealLarge agreements bundle compute, data, AI, and marketplace commitments into one number. Separating them is what exposes which line is carrying the discount and which is carrying the risk.Open the full page, with the transcript →
Who it is for

When does a Google Cloud estate need a cost optimization service?

When spend climbs faster than the business and nobody designed the discount structure. Typical signs are idle and oversized resources, storage growing without lifecycle rules, non production running around the clock, and a commit agreement sized from a growth story rather than measured burn.

Three situations bring most clients to us:

  • A commitment review. CUD posture has drifted from actual demand, and one and three year commitments need resizing against the forward workload.
  • Cost waste. Spend is rising faster than revenue, and idle resources, oversized machine types and untagged egress are draining budget.
  • Workload rightsizing. Compute, BigQuery, GKE and storage are not matched to load, and you want an independent pass before the next contract motion.

This service is part of our Google Cloud negotiation services. The optimized run rate feeds straight into Google Cloud commit negotiation, and our Google Cloud licensing consultants can review a single proposal on its own.

FinOps and cloud cost ownersData platform teamsCTO and engineering leadersIT procurementCFO and finance
What we solve

Where does Google Cloud spend leak, and how do we fix it?

Google Cloud overspend has a generic layer and a Google specific one. We work both, across six waste drivers and the discount structure on top:

  • Six waste drivers. Idle, oversized, untagged, redundant, egress and license waste, each quantified with a named owner and a dollar figure.
  • Two CUD models chosen by default. Resource and spend based CUDs have different flexibility profiles. We choose per workload instead of accepting the default.
  • Sustained use overlap. CUDs replace sustained use discounts on committed resources, so committing workloads that already earn sustained use can waste the overlap.
  • BigQuery on the wrong model. On demand versus editions can double or halve the analytics bill, so we test both against your real query patterns.
  • A commit sized from growth projections. Unused commitment strands value at term end, so the commit is sized from the optimized run rate.

The US media company in our case studies had three separate leaks: an overcommitted CUD, idle Workspace seats and uncached egress. Each sat with a different owner, which is why none had been fixed.

How we do it

How does a Google Cloud cost optimization engagement run?

It runs in four workstreams, from the billing export to a right sized agreement. The consumption baseline lands within 10 business days of complete data, and a typical engagement closes in six to ten weeks.

Workstream 01
Consumption baseline
Spend analyzed by project, service and workload against contracts and current commitments, with the run rate and trend documented.
Workstream 02
Waste elimination
The six driver sweep across idle, oversized, untagged, redundant, egress and license waste, with quick wins separated from structural fixes.
Workstream 03
Service and commitment portfolio
CUD structure chosen per workload, sustained use overlap mapped, BigQuery pricing tested against real queries, and GKE and storage right sized.
Workstream 04
Agreement and cadence
The commit sized from optimized consumption and negotiated, plus a monthly FinOps review with named owners and renewal triggers.

A typical engagement, week by week

Workstream
W1W2W3W4W5W6W7W8W9W10W11W12
Billing and contract data handover
Consumption baseline and spend analysis
Waste elimination and optimization
Service and commitment portfolio
Agreement negotiation
Advisory calls and email support
Pacing follows the statement of work: the consumption baseline report lands within 10 business days of complete billing and contract data, and the optimization and portfolio reports within 10 business days after it. Navy bars are analysis and build, gold diamonds mark a deliverable handover, gray bars run on demand. Weeks are indicative for a typical estate; renewal dates and vendor deadlines set the real clock.
DeliverableWhat it contains
Waste driver reportThe six driver sweep with named owners and dollar savings per action, and the optimized run rate.
Rightsizing packCompute, BigQuery, GKE and storage mapping: recommended size, current cost, recommended cost and migration sequence per workload.
Service and commitment reportCUD structure per workload, sustained use mapping and the BigQuery pricing verdict.
Agreement and negotiation paperThe right sized commit, the benchmark verdict and the negotiation plan with required terms.
FinOps cadenceA monthly review template, dashboard specification, owner matrix and escalation triggers for renewal conversations.
Executive briefingA CFO summary of savings, residual risk and the forward optimization roadmap.
Advisory through the termUp to four advisory calls plus email support, with proposal assessments through signature.
Google Cloud in 2026

What changed in Google Cloud costs in 2025 and 2026?

Three changes affect how a Google Cloud estate should be optimized now. Each comes from our current Google research.

  • AI endpoints and names changed. Google now markets Vertex AI as Gemini Enterprise Agent Platform, and from July 1, 2026 regional endpoints cost about 10 percent more than global rates for generally available Gemini 3 and later models. See our Vertex AI and Gemini negotiation guide.
  • GPU commitments became a major line. GPU CUDs grew into a large share of commitments across the 2024 and 2025 cycles, so they need their own sizing rather than a blended compute number. See our GCP committed use discount guide.
  • Workspace pricing keeps moving. Google’s pricing page carries a Business Plus change effective November 26, 2026, with a committed notice period of only 30 days. Idle seats cost more each time the list price moves.
Compare your options

How does Redress compare with the alternatives for Google Cloud cost optimization?

FinOps tools, a Big Four firm, a Google partner or your own team can all find waste. The difference is whether the same work also structures the discounts and sizes the next commitment, and who is paid when that commitment grows.

OptionIndependenceConflicts of interestGoogle Cloud experienceHow fees work
Redress Compliance100 percent buyer side: zero vendor affiliations, no reseller agreements, no referral feesNone tied to the size of your commitmentCUD, BigQuery and commit work across 500+ enterprise clientsFixed fee, or 25 percent of savings on negotiation work; never hourly
Big Four consultancySeparate from the vendor; many firms hold technology alliance or implementation relationshipsWorth checking if the same firm delivers your implementation or managed servicesBroad cloud and FinOps skills; depth on commit terms varies by teamUsually time and materials or day rates
Google partner or resellerPaid through Google partner programs, resale margin or funded servicesEarns more when your commitment growsDeep product and technical knowledgeOften bundled into resale pricing or funded by vendor programs
Your own teamCompleteNone, though internal growth plans can inflate the forecastKnows the workloads best, but rarely sees how other estates structure CUDsStaff time only

We hold no Google partner status and take no resale margin, so structure choices and commit sizing serve your economics alone.

Your senior advisor for Google CloudMorten Andersen, Co Founder of Redress Compliance

Morten Andersen · Co Founder, Redress Compliance · ex IBM, ex Oracle

Morten Andersen co founded Redress Compliance after senior commercial and licensing roles at IBM and Oracle, where he sat on the publisher side of complex renewal negotiations. He leads Vendor Shield, our always on program for contract negotiation, benchmarking, renewal preparation, cost optimization and audit defense. He is partner of record on our largest cross publisher engagements.

Read Morten’s profile · Meet the management team

Fees

What does the Google Cloud cost optimization service cost?

Optimization work runs on a fixed fee, scoped to the work and agreed up front. Where the engagement includes negotiating the commit agreement, that part can run on a success fee instead: 25 percent of what we save you. You keep 75 percent, and if we save nothing you pay nothing.

We never bill by the hour. A fixed fee covers all four workstreams, up to four advisory calls and email support.

For continuous oversight of a multi year commitment, Vendor Shield runs as an annual subscription.

Client results

What have clients saved on Google Cloud?

Three published Google Cloud engagements, each with the numbers stated on its case study.

For the structure decisions, read our resource versus flexible CUD comparison and the GCP committed use discount guide.

Frequently asked questions

What do buyers ask about Google Cloud cost optimization?

How much does the Google Cloud cost optimization service cost?

A fixed fee, scoped to the work and agreed up front, and we never bill by the hour. If the engagement includes negotiating the commit agreement, that part can run on a success fee of 25 percent of what we save you instead.

What is the difference between the two CUD types?

Resource based CUDs commit to specific machine resources; spend based CUDs commit dollars, with more flexibility at different discount levels. The right choice varies per workload profile, and defaults routinely choose wrong.

How do we pick the right BigQuery pricing model?

By testing on demand against editions using your actual query patterns. The wrong choice can double the analytics bill, and the portfolio workstream delivers the verdict with the math.

Does the sustained use discount change what we should commit?

Yes. Sustained use applies automatically to some workloads, and CUDs replace it on committed resources, so committing those workloads can waste the overlap. The mapping shows where commitments add value and where they duplicate it.

Will optimization affect our workloads?

No change is made without your platform team. Recommendations come from utilization data with headroom stated, and savings come from measured idle capacity and structural choices, not from risk.

How long does a Google Cloud optimization engagement take?

The consumption baseline lands within 10 business days of complete data, and a typical engagement closes in six to ten weeks. The US media company in our case studies went from scoping to a signed CUD term in four months.

What data do you need from us?

Billing exports, the commitment inventory, contracts and commit terms, BigQuery usage patterns for the pricing analysis, and the Workspace contract if seats are in scope.

Are you independent of Google?

Yes. We are 100 percent buyer side, with zero vendor affiliations, no reseller agreements and no referral fees. We hold no Google partner status, so structure choices serve your economics alone.

Advisory team preparing a vendor negotiation

Choose the structure; stop defaulting into it

Waste out, CUDs structured deliberately, BigQuery priced right, and the commit negotiated from evidence.

Negotiation intelligence, monthly

One letter a month. Negotiation moves, audit signals, and price book shifts.