RISE with SAP • Case Study

Brazilian Consumer Goods Manufacturer Trims RISE with SAP Costs by 25% and Avoids $5M in Penalties

How Redress Compliance helped a $5.2 billion São Paulo-based consumer goods manufacturer save $12.5 million through a 25% RISE with SAP migration guide with SAP cost reduction, full audit penalty elimination, and a credible alternative strategy.

SAP RISECase StudyConsumer Goods ManufacturingBrazil
This case study is part of our comprehensive RISE with SAP Guide. For the full pillar overview including cloud migration strategies, licensing comparisons, and negotiation tactics, start there.
25%RISE subscription cost reduction
$5MAudit penalty fully eliminated
$12.5MTotal financial benefit achieved
12,000Employees across Latin America
01

Background

Context+

A leading Latin American consumer goods company headquartered in São Paulo, Brazil, with 12,000 employees and $5.2 billion in annual revenue, ran SAP ECC for its core ERP across finance, supply chain, and production on a primarily on-premises landscape.

Facing SAP’s 2027 end-of-support deadline for ECC, the firm began evaluating RISE with SAP to transition to S/4HANA Cloud.

Industry

Consumer Goods Manufacturing

Headquarters

São Paulo, Brazil

SAP Landscape

SAP ECC — Finance, Supply Chain, Production

02

Challenges

Complexity+
1
Escalating Costs

SAP’s initial RISE proposal was a five-year, $30 million subscription — far above the company’s budget. The bundled cloud infrastructure came at rates padded with hefty markups over market rates.

2
Licensing Complexity (FUE Model)

Moving to RISE meant adopting SAP’s Full User Equivalent (FUE) model. The client struggled to map 3,500 existing SAP users into FUE categories and feared over-buying licences. There was also concern about SAP indirect/digital access licensing fees from third-party systems (e.g., a distributor portal accessing SAP data).

3
Sales Pressure & Audit Leverage

SAP pushed for a quick commitment before quarter-end with a “one-time” discount. The account team also reminded the client of an ongoing audit, implying that compliance issues could result in penalties if they didn’t sign RISE.

4
$5M Compliance Exposure

SAP’s audit preview indicated a potential $5 million penalty for unlicensed indirect usage — the e-commerce site creating SAP documents without proper licensing. This looming exposure added significant anxiety for the CIO and CFO.

03

How Redress Compliance Helped

Approach+

1. Independent Licence Review

Redress conducted a comprehensive licence and usage audit, quantifying actual SAP usage and translating it into FUEs. They found SAP’s proposal overestimated needs by ~15% and included cloud services the client didn’t need.

Related Guide

For FUE optimisation strategies, see SAP FUE Licensing Explained.

2. Optimised Deal Scope

Redress recommended a tailored contract approach: SAP contract negotiation strategiese a smaller RISE scope focused on essential S/4HANA modules while keeping certain non-critical systems on-premises or on third-party cloud hosting. They helped the client push back on unnecessary components, including excess SAP BTP capacity.

3. Competitive Benchmarking

Using global benchmarks, Redress showed the initial offer was overpriced compared to peer deals in the LATAM region and globally. Armed with these facts, the client confidently countered SAP’s pricing.

4. Credible Alternative Strategy

Redress orchestrated a credible alternative scenario — the client was prepared to purchase S/4HANA licences outright and use a local cloud provider if SAP didn’t improve terms. This leverage forced SAP to substantially revise its offer.

SAP’s Initial Offer
  • $30M over 5 years
  • One-size-fits-all scope
  • FUE counts inflated by ~15%
  • Unresolved $5M audit exposure
  • No price escalation cap
Redress-Negotiated Deal
  • $22.5M over 5 years (25% reduction)
  • Rightsized scope tailored to actual needs
  • FUE counts corrected, excess removed
  • Audit penalty fully eliminated
  • 5% renewal escalation cap + exit clause

5. Compliance Resolution & Flexibility

Redress negotiated inclusion of SAP’s Digital Access licence in the contract to cover known third-party integrations and secured a full waiver of the $5M audit claim. They also built in future flexibility by capping annual price increases at 5%, adding an exit clause, and securing ECC licence credit.

Related Guide

For understanding how RISE handles existing licences, see RISE with SAP: Impact on Existing Licences and Shelfware.

04

Outcome and Impact

Results+
$7.5M Subscription Savings

Initial offer: $30M over 5 years. Negotiated deal: $22.5M — a 25% reduction. Rightsized scope and removed unnecessary cloud components brought costs in line with market rates.

$5M Audit Penalty Eliminated

All known compliance gaps resolved through contractual provisions. Digital Access licence covers third-party integrations. The company migrates on its timetable without fear of unexpected fees.

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$12.5M Total Benefit

Combined subscription savings ($7.5M) and eliminated audit penalty ($5M) deliver $12.5M in total financial benefit — funds now available for innovation instead of unwarranted licensing costs.

Strategic Control Restored

ECC licence credit secured. 5% renewal escalation cap and exit clause prevent lock-in. Ability to reallocate user licences as needs evolve. The company regained control of its SAP roadmap.

05

Client Quote

Testimonial+

“Redress Compliance was our secret weapon in the SAP negotiations. Their independent insight exposed hidden costs and pushed SAP into a deal on our terms. We saved millions and averted a compliance disaster while gaining a more flexible agreement.”

— CIO, Brazilian Consumer Goods Manufacturer

Frequently Asked Questions

Can SAP audit penalties be waived as part of a RISE deal?+

Yes. SAP frequently uses pending audit findings as leverage to push RISE deals, but those same findings can become negotiation currency. In this case, Redress secured a complete waiver of the $5M audit claim as part of the RISE agreement. The key is separating the audit from the commercial deal and quantifying the true exposure independently — SAP’s initial penalty claims are almost always inflated.

Is it realistic to buy S/4HANA licences and self-host instead of RISE?+

Absolutely. S/4HANA is available as a perpetual on-premise licence, and many enterprises choose to self-host on AWS, Azure, or local cloud providers. This is often the strongest negotiation lever against SAP — a credible willingness to walk away from RISE forces SAP to compete on price. In this case, preparing a local cloud alternative helped secure a 25% discount. See our SAP Private Cloud vs. DIY on Hyperscaler guide.

How can FUE over-licensing be avoided?+

SAP’s initial FUE proposals typically overestimate needs by 10–20%. The most common errors are categorising too many users as Advanced (1.0 FUE) when they should be Core (0.2 FUE) or Self-Service (0.033 FUE). An independent licence review that maps actual user activities to the correct FUE categories typically reduces the total FUE count significantly. In this case, the overestimate was ~15%. See our FUE licensing guide.

What does SAP’s Digital Access licence cover in a RISE contract?+

Digital Access licences cover “indirect” or “digital” access to SAP — when third-party systems (e-commerce platforms, distributor portals, IoT devices) create or read SAP documents. Without proper coverage, these interactions can trigger compliance penalties. In this case, Redress ensured Digital Access was explicitly included in the RISE contract, covering the client’s e-commerce site and distributor portal. See our 9 Document Types in SAP Digital Access guide.

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Can non-essential SAP modules be kept on-premises during a RISE migration?+

Yes. RISE doesn’t require migrating your entire SAP landscape. In this case, Redress negotiated for core S/4HANA modules to move to RISE while non-critical systems remained on-premises or on third-party cloud hosting. This hybrid approach reduces the RISE contract scope (and cost) while maintaining flexibility for future decisions.

Exploring RISE with SAP? Get a Second Opinion First

Before signing, let us benchmark your deal, identify hidden costs, and negotiate terms that protect your interests — whether you’re in Latin America, Europe, or Asia-Pacific.

Part of the RISE with SAP Series

This case study is part of our RISE with SAP Guide pillar. Explore related case studies and guides:

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Read the full RISE with SAP Guide →

Related Resources & Guides

FF

Fredrik Filipsson

Co-Founder, Redress Compliance

Former Oracle, SAP, and IBM — now helping enterprises worldwide negotiate better software deals. 20+ years in enterprise licensing, 500+ clients served.

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