What ServiceNow Now Assist AI really costs per credit

What you will take away

• Credit packs are the meter. Every Now Assist action consumes credits, and the pack tier locks the unit price.
• Fulfiller count is the multiplier. Now Assist Pro Plus and Enterprise stack on top of fulfiller licenses, not requesters.
• Credit waste is the silent line. Median customer wastes 38 percent of purchased credits in year one.
• Renewal uplift is unconstrained. Now Assist credit unit price has no contract level cap unless you negotiate one.
• Discount math is asymmetric. Volume discount on credit packs is sharper than discount on fulfiller licenses.