SAP RISE & BTP

Negotiating BTP in Your SAP Deal: Securing Free or Discounted Credits with S/4HANA

SAP Business Technology Platform credits are one of the highest-value concessions you can extract from an S/4HANA or RISE deal — yet most enterprises never ask. This guide covers BTP licensing models, negotiation timing, real-world savings examples, credit expiry traps, and a step-by-step playbook to secure tens of thousands in free platform capacity.

BTP CreditsCPEA vs SubscriptionSAP Negotiation14 min read
BTPBusiness Technology Platform
$50K+Typical Credits Negotiated Free
30%Discount Achievable on Add-On Credits
CPEAFlexible Consumption Model

Table of Contents

What Is SAP BTP?

SAP Business Technology Platform (BTP) is SAP's cloud suite for integration, extension, analytics, and AI across applications. It's the glue that connects S/4HANA to your wider technology landscape — from middleware and API management to custom app development and data intelligence. BTP is increasingly central to SAP's strategy, which makes it a powerful negotiation lever. Read SAP BTP Licensing Explained — Custom Development & Integration Costs. For SAP's own overview, see their BTP product page.

01

Why Negotiate BTP Credits in Your SAP Deal

Foundation+

BTP isn't optional for most S/4HANA deployments — you'll need it for integrations, extensions, and often for Digital Access scenarios. Including BTP credits in your core deal is one of the most effective ways to reduce total cost of ownership.

💰
Offset Inevitable Platform Costs

BTP tools are needed to make S/4HANA work seamlessly with your business — integrations to third-party systems, custom Fiori apps, API management, and analytics. Without negotiated credits, you'll pay full price for capacity you need from day one.

🚀
Accelerate Innovation from Day One

With BTP capacity bundled in, your team can immediately build interfaces and custom apps without waiting for a separate budget approval cycle. Speed of deployment = faster time to value on your S/4HANA investment.

🔗
SAP Wants You on BTP

SAP is incentivised to get you deeper into the BTP ecosystem — it increases lock-in and future revenue. This motivation means SAP reps are often willing to grant credits to encourage exploration. Use this to your advantage.

⚠️
Standard RISE Allocations Are Often Insufficient

RISE with SAP includes some BTP credits, but standard allocations rarely cover real-world integration needs. Enterprises routinely find themselves 30–50% short. Negotiate additional credits before signing, not after.

02

Understanding BTP Licensing Models

Technical+

BTP has multiple licensing models. Understanding them is essential to negotiating the right structure. Read our deep-dive: BTP Licensing Models — Pay-as-You-Go, Subscription, and CPEA Explained.

ModelHow It WorksBest ForNegotiation Angle
CPEA (Cloud Platform Enterprise Agreement)Flexible consumption — buy a pool of credits, use across any BTP service. Annual commitment, roll-over varies.Enterprises with diverse, evolving BTP needs; organisations exploring multiple servicesNegotiate larger upfront pools at steep discounts (30–50%) bundled with S/4HANA deal
SubscriptionFixed monthly/annual fee for specific BTP services with defined capacityPredictable workloads with known integration patternsLock in rates for 3–5 years; negotiate auto-renewal caps
Pay-as-You-GoConsumption-based pricing — pay only for what you use, no commitmentTesting, POCs, low-volume usageAvoid for production; costs escalate quickly without volume discounts
RISE-Included CreditsStandard allocation bundled with RISE with SAP subscriptionStarting point — usually insufficient for enterprise needsDemand 2–3× the standard allocation or additional CPEA credits on top
⚠ CPEA Credit Expiry

CPEA credits typically expire after 12 months if unused — there is generally no rollover. This means over-purchasing creates waste. Forecast usage carefully and negotiate for either a longer validity period or the ability to apply unused credits to other SAP cloud services. See Allocating BTP Costs Across Projects and Teams.

03

Negotiation Strategies — Timing and Leverage

Tactics+
1
Bundle BTP as a Required Component

Treat BTP as a non-negotiable part of your S/4HANA or RISE deal — not a separate add-on. Frame it as: "We cannot achieve the business case for S/4HANA without integration platform capacity." Ask SAP to include a block of CPEA credits or key BTP services in the package price.

2
Time Your Ask for Q4 (October–December)

SAP's fiscal year ends in December. Sales teams face intense pressure to close deals in Q4 and will offer extra credits or discounts to secure your signature. Conversely, negotiating in Q1 gives SAP less urgency. Read Negotiating with SAP — A CIO's Playbook.

3
Leverage Competitive Alternatives

Position alternative integration platforms — Azure Integration Services, AWS middleware, MuleSoft, or even open-source options — as genuine alternatives to BTP. If SAP believes part of your integration stack might go outside their ecosystem, they'll offer BTP credits to keep you on-platform.

4
Negotiate Growth and Overage Protection

If you anticipate high BTP usage, secure discounted overage rates now. It's far better to lock in $X per credit unit at 30% off than to pay premium rates later. Pre-negotiate a price schedule for additional credits during the contract term. See SAP Contract Negotiation Playbook.

5
Aggregate Demand Across Business Units

Combine BTP needs from all divisions into a single negotiation. Higher volume unlocks steeper discounts. A fragmented, per-project approach always costs more. Read Allocating SAP BTP Costs Across Projects and Teams.

6
Request Multi-Year Credit Validity

Standard CPEA credits expire after 12 months. Ask for 24-month validity or the ability to roll unused credits into the next year. This reduces waste and gives your team breathing room to ramp up usage.

Negotiation Timing Insight

SAP reps can grant BTP credits with significant autonomy — they're often treated as deal sweeteners rather than hard revenue items. The later in the quarter you negotiate, the more flexibility they have. Combine this with competitive pressure for maximum effect.

Preparing for an SAP deal? Get independent advisory to maximise BTP concessions.

SAP Contract Negotiation →
04

Real-World Examples and Savings

Case Studies+
📋
S/4HANA Purchase — $50K Free BTP Credits

A mid-size manufacturer purchasing S/4HANA negotiated $50,000 in BTP credits at no extra cost as part of the deal. This covered their first year of integration and extension needs on BTP, directly saving ~$50,000 in cloud expenses that would have been billed separately.

☁️
RISE Migration — 50,000 Additional CPEA Credits at 30% Off

An organisation moving to RISE with SAP found the standard included BTP credits insufficient for their integration landscape. They negotiated an additional 50,000 BTP credits at a 30% discount, ensuring critical workloads ran without surprise overage fees.

🏢
Global Retail Chain — BTP Credits as Deal Sweetener

A global retailer used BTP credits as the final negotiation lever to close a $4M S/4HANA deal. By threatening to delay signing until Q1, they secured $100K in free CPEA credits plus a 25% discount on any additional BTP consumption for 3 years. Total value: ~$180K.

For more real-world SAP savings examples, see our RISE with SAP Case Studies and all SAP Case Studies.

SAP Negotiation White Papers

Deep-dive analysis of SAP deal structures, pricing dynamics, and negotiation playbooks.

View White Papers →
05

Credit Expiry, Overages and Hidden Traps

Pitfalls+
Credits Expire After ~12 Months

CPEA credits typically expire annually with no rollover. If you over-purchase, you lose the unused credits. Plan usage carefully and negotiate extended validity (18–24 months) or rollover provisions.

Overage Fees at Premium Rates

If you exhaust your credits, additional consumption is billed at standard (undiscounted) rates — often 30–50% more than what you'd pay under a pre-negotiated agreement. Always secure discounted overage rates upfront.

One-Time Grant vs Recurring

Clarify whether negotiated BTP credits are a one-time grant or renewed annually over your multi-year contract term. A one-time $50K grant looks generous but covers only year one. Push for annual credit allocation.

Credits May Be Restricted to Specific Services

Some negotiated credits can only be used for specific BTP services (e.g., Integration Suite only). Ensure your credits are CPEA-flexible — usable across any BTP service — unless you have very predictable, narrow needs.

No Visibility Into Consumption Until It's Too Late

BTP consumption can be opaque without monitoring. Set up dashboards from day one to track credit burn rate. SAP provides some monitoring tools, but third-party FinOps tools may give better visibility. Avoid discovering at month 10 that you're already at 95% consumption.

Critical — Renewal Price Escalation

When your BTP credits or subscription comes up for renewal, SAP may apply 5–7% price increases — the same dynamic seen in RISE renewals. Lock in renewal pricing during the original negotiation: cap increases at 3% or secure the right to renew at the same rate. Read RISE Contract & Licensing Challenges.

06

Strategic Recommendations

Guidance+
1
Always Negotiate BTP in Large Deals

Bring up BTP credits whenever you're buying S/4HANA, RISE, or any major SAP product. SAP will often include BTP to sweeten the deal — but only if you explicitly request it. Silence means you pay full price later.

2
Align Credits with Real Needs

Forecast how you'll use BTP — integrations, extensions, analytics, AI — and request credits to cover those needs. Ensure the amount is substantial enough to be useful but not so large it goes unused before expiry. See Allocating BTP Costs Across Projects.

3
Prefer CPEA Flexibility Over Subscriptions

Unless you have extremely predictable workloads, CPEA credits offer more flexibility to shift consumption across services as your needs evolve. Subscription models lock you into specific services and waste money if needs change.

4
Monitor and Manage Usage from Day One

Track BTP consumption closely. Set up alerts at 50%, 75%, and 90% thresholds. Avoid unwittingly exceeding your free allotment. Use consumption data to inform future negotiations — if you consistently need more, you have a case for additional credits.

5
Plan for Renewal Before Credits Expire

Before the free or discounted period ends, assess usage. Use that insight to negotiate the next phase — extending credits, securing a better ongoing rate, or scaling back if you overestimated. Be proactive so you're not left paying premium rates.

6
Negotiate Alongside S/4HANA User and Digital Access Terms

BTP should be part of your total deal negotiation — not a side conversation. Bundle BTP credits with FUE sizing, Digital Access terms, and renewal protections into one comprehensive commercial package for maximum leverage.

7
Engage Independent Advisory

An independent SAP licensing adviser can benchmark your BTP pricing, identify where SAP is overcharging, and negotiate concessions that your internal procurement team may not know are possible. SAP Contract Negotiation Service →

07

Frequently Asked Questions

FAQ+
What is SAP BTP, and why include it in an S/4HANA deal?+
SAP BTP (Business Technology Platform) is SAP's cloud suite for integration, extension, analytics, and AI. Including BTP with S/4HANA means you have these capabilities from day one — without a separate procurement cycle later. BTP powers the integrations and custom apps that make S/4HANA work in your real-world environment. For details, see SAP BTP Licensing Explained.
Will SAP provide free BTP credits or discounts?+
Yes — but only if you ask. SAP can include free credits or significant discounts in a large deal, but they won't volunteer them unless you explicitly request it and explain why you need BTP capacity. Frame it as essential to achieving the S/4HANA business case. Negotiating in Q4 (SAP's fiscal year-end) increases your chances significantly.
How much BTP credit should we negotiate for?+
Aim to cover at least your first year of usage. Estimate the cost of planned integrations, custom apps, API management, and analytics workloads on BTP and request approximately that amount. For enterprises with complex landscapes, $50K–$150K in first-year credits is not uncommon. Use SAP's BTP pricing calculator to model scenarios.
Do BTP credits expire or have limitations?+
Typically yes — CPEA credits expire after approximately 12 months with no rollover. Check whether credits are a one-time grant or renewed annually in a multi-year deal. Also verify if credits are restricted to specific BTP services or flexible across all services. Always negotiate for the longest validity period and broadest flexibility possible.
What happens if we exceed our free BTP credits?+
Extra usage is billed at standard (undiscounted) rates — which can be 30–50% more expensive. To avoid this, negotiate a buffer or discounted overage rate upfront. If you're approaching the limit, proactively contact SAP to purchase additional credits at your deal rate before incurring surprise charges.
What is CPEA and how does it differ from BTP subscription?+
CPEA (Cloud Platform Enterprise Agreement) is a flexible consumption model where you buy a pool of credits usable across any BTP service. Subscription commits you to specific services at fixed capacity. CPEA is better for organisations with evolving needs; subscription is better for predictable, stable workloads. Read BTP Licensing Models Explained.
Should BTP negotiation happen separately from the S/4HANA deal?+
No — always negotiate BTP as part of the total package. Bundling BTP with S/4HANA licences, FUE sizing, Digital Access terms, and renewal protections gives you maximum leverage. SAP is more likely to offer concessions when the entire deal value is on the table. See our SAP Contract Negotiation Playbook.
Does RISE with SAP include any BTP credits automatically?+
Yes — RISE includes a standard allocation of BTP credits, but it's typically insufficient for enterprise-grade integration needs. Most organisations find themselves 30–50% short. Always negotiate additional credits on top of the standard RISE allocation. For broader RISE guidance, see RISE Negotiations Guide for CIOs.

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Negotiating an SAP Deal with BTP?

Our independent SAP licensing experts help enterprises secure maximum BTP credits, protect against renewal price escalation, and structure deals that deliver real cost savings.

FF

Fredrik Filipsson

Co-Founder, Redress Compliance

Former Oracle, SAP, and IBM — now helping enterprises worldwide negotiate better software deals. 20+ years in enterprise licensing, 500+ clients served across four continents.