ServiceNow knows your switching costs. Their 98% renewal rate means they negotiate from strength — and they expect you won’t push back. We change that equation. Renewals, new agreements, licence optimisation, and managed negotiation — backed by insider expertise.
We don’t resell ServiceNow. We don’t partner with ServiceNow. Our former ServiceNow VP and former SAM practice lead know exactly how ServiceNow prices, discounts, and negotiates — because they used to do it.
End-to-end renewal support: discount benchmarking against comparable enterprise deals, uplift cap negotiation targeting 0%, contract term review, flexibility provisions, and tactical execution through close.
Advisory for new ServiceNow purchases, module additions, and platform expansions. Pricing benchmarking, commercial structuring, volume discount negotiation, multi-year term optimisation, and contract protections to buy right the first time.
Analysis of your ServiceNow deployment: fulfiller vs. requestor classification review, unused licence reclamation, product rationalisation, sandbox right-sizing, and edition analysis. We right-size before you negotiate.
Independent review of your ServiceNow agreement: auto-renewal triggers, annual escalation rates, co-terming provisions, termination and reduction rights, SLA commitments, and data portability. We identify what’s missing and what must change.
Our former ServiceNow VP engages directly with your account team, presents counter-proposals, runs negotiation meetings, and drives the process to close. Your team retains full oversight and final approval. Maximum leverage from insider expertise.
Your team leads the conversation with ServiceNow. We provide the strategy, benchmarks, counter-proposals, and real-time tactical guidance behind every interaction. ServiceNow never knows we are involved.
ServiceNow’s sales reps are professional negotiators with deep pricing data. Your procurement team lacks comparable insight. Our former ServiceNow VP levels the playing field — with insider knowledge of discounting models, deal structures, and the tactics ServiceNow deploys at every renewal.
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No commitment until you see a business case with projected savings. Start 6–12 months before your ServiceNow renewal for maximum leverage.
We sign a mutual NDA to protect your confidential information before any data is shared. Standard process, typically same-day.
A confidential call to discuss your ServiceNow estate, fulfiller/requestor counts, current contract terms, renewal timeline, and optimisation appetite. No obligation.
Share your ServiceNow order forms, subscription agreements, usage reports, and any renewal proposals. We review everything under NDA and benchmark against our database of comparable enterprise deals.
We deliver a detailed business case showing projected savings, right-sizing opportunities, contract improvements, and our fixed advisory fee — so you see the ROI before you commit.
Once approved, we hit the ground running. Your ServiceNow engagement kicks off immediately with our former ServiceNow VP leading the advisory team.
No commitment. No cost until you see the business case.
We don’t resell ServiceNow. We don’t partner with ServiceNow. We just help you stop overpaying for it.
No ServiceNow partnerships. No reseller conflicts. No referral fees. Every recommendation is built to reduce your ServiceNow spend — not protect ServiceNow’s 98% renewal rate or margin targets.
Our practice is led by a former ServiceNow VP with unparalleled insight into internal discounting models and deal structures, alongside a former SAM practice lead responsible for ServiceNow licensing advisory across the UK’s largest estates.
For organisations with ServiceNow contracts exceeding $2M annually, our advisory consistently delivers 5–15× ROI. We bring benchmark data, discount intelligence, and experience with every negotiation tactic ServiceNow’s sales team commonly deploys.
Real outcomes from real ServiceNow engagements. Every case started with a client facing an aggressive renewal or new purchase — and ended with measurable savings.
Negotiated a $4.2M ServiceNow renewal to 0% annual uplift with mid-term reduction rights, saving $1.8M over the 3-year term.
Read case study →Secured 40% better pricing vs. initial proposal on a $6M new deployment, saving $2.4M over the initial term through volume benchmarking and competitive leverage.
Read case study →Identified 1,100 over-provisioned fulfiller licences from 2,800 total, reducing the renewal baseline by 39% and saving $1.4M annually.
Read case study →Identified a default 7% annual escalator that would have cost $370K over 3 years on a $3M subscription. Negotiated down to a 3% cap with mid-term reduction rights.
Read case study →Led managed negotiation on a $8.5M renewal, securing 28% discount improvement plus flexibility to swap licence types and reduce fulfillers mid-term.
Read case study →Oracle, Microsoft, SAP, Salesforce, IBM, Broadcom, AWS, ServiceNow, and GenAI. Browse 500+ real-world outcomes across 9 vendor practices and 40+ countries.
Browse all case studies →Go deeper on the topics that matter most. Our library covers every aspect of enterprise software negotiation, licensing optimisation, and audit defence.