Microsoft EA Benchmarking Report for Global Enterprises
What are other enterprises paying for M365, Azure, and Copilot in 2025โ2026? Real pricing data. No vendor spin. Enter your next renewal with confidence.
1. Understanding the True-Up Process
A Microsoft EA True-Up is a yearly "checkpoint" where you reconcile any increases in software usage against the licences you initially purchased. In a typical three-year Enterprise Agreement, you perform a true-up before each anniversary โ usually 30 days prior.
During this process, your ITAM team reports any additional licence needs: new employees added, new devices or servers deployed, or new Microsoft products introduced since the last count. If your organisation has used more licences than originally contracted, you must purchase the additional licences to remain compliant.
| True-Up Element | How It Works | Key Implication |
|---|---|---|
| Timing | Annually, 30 days before each EA anniversary date. | Miss the deadline and you risk non-compliance. Mark dates 60โ90 days early to allow proper preparation. |
| Scope | Covers all Microsoft products in the EA: Windows, Office/M365, server products (SQL, Exchange, SharePoint), Azure commitments, and any add-ons. | Every product category must be reviewed โ not just the obvious ones. Server licensing is often where surprises hide. |
| Pricing | Additional licences are priced at the per-unit rate agreed at EA signing โ locked for the full 3-year term. | Price protection shields you from Microsoft's list price increases during the term. But you still pay a lump sum for added licences. |
| Direction | In a standard EA, true-ups only go up. You can add licences but cannot reduce committed counts mid-term. | If your workforce shrinks, you're still paying for the original count until renewal. Consider an Enterprise Subscription Agreement (ESA) if you anticipate significant fluctuation. |
| Pro-Rating | Licences added via true-up are pro-rated for the remaining term. Adding 100 licences with 1 year left = 1 year of payment, not 3. | Deployment timing affects cost. Additions early in the term cost more (pro-rated across more remaining months) than additions near the end. |
2. True-Up Cost Drivers and Budget Impact
Several factors drive costs during a true-up. Understanding them helps with budgeting and cost control:
| Cost Driver | What Happens | How to Manage It |
|---|---|---|
| Organisational growth | New employees need Microsoft 365, Windows, and other licences. Each new hire = incremental cost. | Forecast hiring plans with HR. Budget for expected growth and include in financial planning before the anniversary. |
| Infrastructure expansion | New servers (physical or virtual) require SQL Server, Windows Server, or other product licences. Often deployed by IT ops without ITAM involvement. | Establish change management: every new server deployment triggers a licence impact review before provisioning. |
| New product deployments | Rolling out a Microsoft product not in the original EA โ Power BI, Visio, Project, Copilot โ creates new licensing requirements. | Evaluate whether new needs should be added to the EA or handled through a separate CSP subscription or alternative. |
| Mergers and acquisitions | Acquiring a company brings new users and systems. These must be brought under your EA or licensed separately. | Include M&A clauses in your EA. Negotiate the right to add acquired users at existing EA pricing. |
| Shadow IT / ungoverned deployments | Business units spin up resources (Azure VMs, SQL instances, Power Platform apps) without IT or ITAM awareness. | Implement Azure governance policies. Use SAM tools to detect unlicensed deployments before they become true-up surprises. |
โ Mismanaged (Reactive True-Up)
Unplanned costs hit finance by surprise. Overestimation leads to shelfware. Under-reporting creates compliance gaps that trigger audits. Microsoft's relationship deteriorates โ trust erodes, negotiating leverage weakens.
โ Optimised (Proactive True-Up)
Costs are anticipated and budgeted. Continual cleanup ensures you only buy what's needed. Strong compliance reduces audit risk. Microsoft sees you as a credible partner โ renewal negotiations happen from a position of strength.
Is Your True-Up Costing More Than It Should?
Most enterprises we assess discover 15โ30% of true-up spend is avoidable โ through unused licence reclamation, better deployment governance, and smarter product selection. Our independent Microsoft advisers can audit your true-up position, identify savings, and help you build a year-round optimisation programme.
3. Ensuring Accurate Usage Tracking
Inaccurate usage data is a silent budget killer in true-ups. The foundation of a smooth true-up is an accurate inventory of your deployments and usage. Enterprises should invest in robust Software Asset Management (SAM) practices to track every licence entitlement and every installation or user consuming a licence.
Maintain Continuous Inventory
Track PCs running Windows Enterprise, users assigned M365 subscriptions, SQL Server cores, Azure consumption. Use SAM tools to automate discovery. Update records when employees join, leave, or change roles.
Run Quarterly Internal Audits
Reconcile what's deployed with what's recorded. Investigate discrepancies early โ not during the annual scramble. Catch unrecorded usage (a dev team installing Visual Studio without informing IT).
Cleanse Data Before Counting
Remove departed employees, decommissioned servers, and inactive accounts. 50 contractor accounts left active in AD = 50 unnecessary M365 seats at true-up. Clean before you count.
Monitor Entitlements vs Actual Usage
Track licence assignments AND actual usage. M365 admin portals show active use. If a user hasn't logged into a licensed service in 6 months, reallocate that licence before buying new ones.
4. Optimising and Reducing True-Up Costs
A true-up doesn't have to mean a spike in spending. With smart planning, you can significantly reduce the cost impact:
| Strategy | What to Do | Expected Impact |
|---|---|---|
| Clean up before you count | Identify and reclaim unused licences, dormant accounts, and redundant deployments before finalising your true-up numbers. True-up internally before trueing-up with Microsoft. | Can eliminate 10โ20% of would-be true-up additions โ saving tens or hundreds of thousands. |
| Reharvest and reallocate | Reassign unused subscriptions to teams with new needs rather than purchasing additional licences. Example: M365 seats from a completed project โ new department. | Reduces incremental licence purchases. Every reallocated licence = one fewer true-up purchase. |
| Evaluate alternatives for new needs | New requirements (Power BI, Copilot, Visio) may be better served through CSP subscriptions outside the EA, especially if temporary or highly variable. | Avoids permanent EA commitments for short-term needs. CSP offers monthly flexibility at slightly higher per-unit cost. |
| Align deployment timing | If possible, time large deployments to coincide with the EA renewal rather than mid-term. Additions near the end of the term are pro-rated for fewer remaining months. | Deploying in month 10 vs month 1 can reduce true-up cost by 60%+ for those specific licences. |
| Track trends for renewal planning | Monitor licence usage trends across true-ups. Consistently underused products should be reduced or eliminated at renewal. Growing products warrant negotiating better volume discounts. | Prevents overspending in the next cycle. True-up data becomes negotiation ammunition. |
๐ Need help optimising your Microsoft licence portfolio before the next true-up?
Microsoft Optimisation Services โThe Microsoft True-Up Trap
What procurement teams need to know before it's too late. Covers how true-up mechanics create cost exposure, common mistakes, and strategies to keep obligations under control.
5. Negotiation and Renewal Strategies
While the true-up itself isn't a negotiation point, the data you gather from it is invaluable for negotiating your EA renewal. Microsoft's sales teams typically target a 10โ20% higher spend at renewal. With proper preparation, you can push back.
| Negotiation Tactic | How to Execute | Why It Works |
|---|---|---|
| Leverage true-up data | Analyse all true-up reports from the current term. Identify over-licensing, under-utilisation, and growth patterns. Use this as your factual baseline. | Data-driven negotiations signal to Microsoft you've done your homework. Usage evidence strengthens cost reduction arguments. |
| Reduce unnecessary quantities | If only 800 of 1,000 M365 E5 licences are actively used, plan to renew for 800. Present hard usage evidence to justify the reduction. | Microsoft may resist or try to upsell, but documented under-utilisation is difficult to argue against. You control the narrative. |
| Negotiate early โ start 9โ12 months out | Engage with Microsoft well before the expiry deadline. Present your requirements clearly. Define what a "good deal" looks like before discussions begin. | Early engagement gives you time to explore alternatives (CSP, MCA, competing platforms) and avoid the pressure of last-minute decisions. |
| Explore contract alternatives | Consider whether the EA is still the right vehicle. Microsoft Customer Agreement (MCA), CSP subscriptions, or hybrid approaches may better fit your current strategy. | Demonstrating willingness to explore alternatives creates competitive pressure. Microsoft is more flexible when they know you have options. |
| Address future scenarios contractually | If you anticipate M&A, divestitures, or major workforce changes, negotiate clauses that handle these: volume discount on acquired users, licence transfer rights, flexible reduction terms. | Covering these scenarios upfront prevents paying inflated costs for situations "not in the contract." See MCA Explained. |
| Align timing with Microsoft's fiscal calendar | Microsoft's fiscal year ends June 30. Quarter-ends create quota pressure. Use this timing for final concessions โ but don't let it rush your decision. | Sales teams are measurably more flexible near fiscal deadlines. A credible threat to delay can unlock additional discounts. |
A financial services firm with 8,500 Microsoft 365 E3/E5 licences analysed three years of true-up data before their EA renewal. The analysis revealed 1,200 unused M365 seats (employees who had left but whose licences were never reclaimed), 450 users on E5 who only needed E3 features, and $2.1M in Azure commitment that consistently went 30% under-utilised. Armed with this data, the firm negotiated a right-sized renewal: reduced to 7,300 M365 seats (mixed E3/E5), a conservative Azure commitment with carryover provisions, and a price cap clause for future true-ups. Result: $4.2M savings over the 3-year renewal term โ a 22% reduction versus Microsoft's initial proposal.
Your True-Up Data Is Your Best Negotiation Weapon
Three years of true-up reports contain the factual evidence you need to push back on Microsoft's renewal proposals. Our independent Microsoft advisory team can analyse your true-up history, benchmark your pricing, and negotiate your renewal on your behalf โ with no ties to Microsoft.
6. Avoiding Common True-Up Pitfalls
| Pitfall | What Goes Wrong | How to Avoid It |
|---|---|---|
| Last-minute rush | Treating the true-up as a one-time year-end task leads to data errors, missed usage, and overestimation. Panic purchasing at inflated quantities. | Treat true-up as a year-round process. Keep a running tally of licence changes. Start formal preparation 60โ90 days before the deadline. |
| Estimated rather than actual data | Relying on rough estimates ("last year plus 10%") instead of real data. Can be wildly inaccurate โ leading to overspend or compliance gaps. | Always base the true-up on actual discovery tool data, usage logs, and verified headcount figures. Never guess. |
| Ignoring dormant licences | Focusing only on new needs while paying for shelfware. Departed employees, decommissioned servers, and idle accounts continue consuming budget. | Review current licences for activity. Reassign unused licences to fill new needs instead of buying more. Plan to terminate dormant licences at renewal. |
| Surprising finance leadership | IT calculates the true-up quietly, then drops a 6โ7 figure purchase request on finance at the last minute. Creates internal friction and rushed approvals. | Keep finance and executives informed well in advance. Include true-up forecasts in budgeting cycles. No one likes surprises. |
| Missing contractual details | Overlooking deadlines, reduction eligibility windows, or true-up order procedures. Missing a window to adjust subscription counts wastes money. | Know your contract thoroughly. Mark key dates. Understand which products are fixed vs flexible. Involve your reseller for clarity on terms. |
| Failing to use true-up data strategically | Completing the true-up and filing it away without analysis. Missing the opportunity to use three years of data as negotiation leverage at renewal. | Treat each true-up as intelligence gathering. Analyse trends. Use the data to build a fact-based renewal negotiation strategy. |
10 Costly Microsoft Licensing Mistakes CIOs Can't Afford
True-up mismanagement is just one of ten critical Microsoft licensing mistakes that drain enterprise budgets. This white paper covers all ten โ and how to fix them.
7. Recommendations and Checklist
๐ก 7 Expert Recommendations
1. Establish year-round licence management. Implement an ongoing SAM programme with clear ownership โ a dedicated IT asset manager who continuously tracks deployments and usage.
2. Right-size initial EA commitments. Avoid over-purchasing "just in case." It's cheaper to add licences via true-up (at locked pricing) than to be stuck with hundreds of unused licences for three years.
3. Forecast changes and budget early. Integrate licence planning into business planning. If you expect to hire 200 people or launch a new project, forecast and inform finance and Microsoft early.
4. Optimise before you true-up. Scrub inactive accounts, decommission unused VMs, reclaim dormant licences. Every licence cleaned up is one fewer to purchase.
5. Leverage renewal as a reset. Use the EA renewal to realign with current needs. Plan your ideal next agreement based on three years of true-up data, then negotiate using that plan.
6. Engage independent expertise. A third-party Microsoft licensing adviser can provide unbiased assessment, identify optimisation opportunities, and bolster your negotiation with industry benchmarks.
7. Maintain a data-driven vendor relationship. Share usage trends professionally. Build credibility through responsible management. Come renewal, negotiate from strength โ armed with facts and a track record.
- Kick off true-up planning early. Mark your calendar 60โ90 days before the EA anniversary. Assemble a task force: ITAM manager, SAM tool administrator, finance/procurement representative. Set a timeline with milestones.
- Gather and verify usage data. Pull reports from SAM tools, Active Directory, M365 admin portals, Azure portal, and server inventories. Cross-verify with HR (headcount), IT ops (server counts), and department leaders. Establish a single source of truth.
- Reconcile and clean licence records. Compare usage data against entitlements. Investigate discrepancies. Remove inactive accounts, decommission unused resources, reassign dormant licences. Document all changes for audit trail.
- Calculate true-up needs and get approvals. Determine net new licences required by product. Calculate cost using EA pricing. Secure budget approval from finance. Communicate needs to your Microsoft reseller for formal quote preparation.
- Execute and plan next steps. Submit the official true-up order by the deadline. Verify processing. Update internal records. Hold a post-true-up review: what did you learn? How can you avoid similar additions next year? Feed insights into renewal planning.
Frequently Asked Questions
๐ Microsoft Official Resources
Microsoft Enterprise Agreement Overview
Microsoft 365 Enterprise Plans
Azure Pricing Overview
Microsoft Product Terms
Microsoft Volume Licensing Service Centre