Independent Google Cloud negotiation advisory for renewals, new commitments, and EDP/CUD restructuring. Led by a specialist managing 10+ Google Cloud deals annually and a former Forrester negotiation consultant with 20 years of enterprise experience. We hold no relationship with Google.
Google Cloud’s commercial model — committed use discounts (CUDs), enterprise discount programmes (EDPs), and consumption-based pricing — creates an illusion of flexibility that masks deep lock-in. Most enterprises commit to spend levels they can’t accurately forecast and accept discount tiers that leave millions on the table.
By renewal, Google’s sales team knows your consumption patterns, your switching costs, and exactly how dependent you are on GCP services. The leverage is entirely theirs — unless you change the equation.
EDPs lock you into minimum annual spend thresholds — miss them and you pay the difference anyway.
Google’s discount percentages vary wildly. Without benchmarks, you have no idea if your rate is competitive.
Committed use discounts are resource-specific and region-locked. Over-commit once, pay for years.
EDP contracts auto-renew at existing or escalated rates if you don’t initiate renegotiation early enough.
Long commitment windows mean a single poorly structured deal compounds into millions in excess spend.
Deep speciality in hyperscaler contract optimisation with 10+ years of cloud negotiation experience. Manages 10+ Google Cloud engagements every year, giving him unmatched pattern recognition on EDP pricing, CUD structuring, discount tiers, and what commercial improvements are genuinely achievable with Google.
20 years of experience in multi-vendor enterprise negotiations as a former Forrester negotiation consultant. Brings cross-vendor strategic perspective and institutional knowledge of how the world’s largest enterprises negotiate with hyperscaler vendors like Google Cloud, AWS, and Azure.
Two levers. Most clients achieve 25–45% total cost reduction.
We audit your GCP environment — idle resources, oversized instances, storage waste, unattached disks, unused CUDs. We cut waste before setting the commit baseline. Lower baseline, lower commit, lower cost.
Full GCP billing analysis. Idle, oversized and wasted resources quantified before any commit conversation with Google.
Right-sizing, scheduling, storage tiering, CUD cleanup implemented. Baseline reduced before negotiation starts.
Remaining spend benchmarked vs comparable GCP commits. Target CUD discount, term and walk-away position set.
CUD volume, discount rate, term length and flexibility terms negotiated. Behind the scenes or alongside your team.
Outcome memo, FinOps guardrails and a commit renewal watch calendar so you are prepared next time.
A complete advisory package: spend benchmarking, contract review, negotiation strategy, commitment optimisation, and an executive-ready recommendation — with optional managed negotiation.
Your Google Cloud spend benchmarked against our database of comparable enterprise deals. We analyse EDP discount rates, CUD pricing, per-service unit costs, and volume tiers relative to market to identify exactly where negotiation room exists.
Learn moreIndependent review of your GCP agreement: minimum commit thresholds, auto-renewal triggers, CUD terms, egress fees, SLA commitments, data residency clauses, and termination rights. We identify what is missing and what must change before you sign.
Learn moreTailored playbook: how to create competitive leverage with AWS and Azure, what discount tiers to target, how to align timing to Google’s fiscal calendar for maximum concessions, and scripted counter-proposals for every stage of the negotiation.
Learn moreRedress takes the lead. We engage directly with your Google Cloud account team, present counter-proposals, run negotiation meetings, and drive the commercial process to close. Your team retains oversight and final approval.
Learn moreAnalysis of actual consumption vs. committed spend. Are you over-committed on CUDs? Under-utilising EDP thresholds? Paying on-demand for workloads that should be reserved? We right-size commitments and restructure your deal before you negotiate.
Learn moreBoard-ready summary: current vs. market pricing, quantified savings opportunity, recommended negotiation position, multi-cloud leverage analysis, and projected financial outcome. Gives your leadership the data to approve the strategy.
Learn moreRenegotiation of existing Google Cloud agreements at renewal. EDP discount improvement, commitment threshold restructuring, CUD rebalancing, flexibility clauses, egress fee caps, and elimination of over-provisioned commitments. Goal: renew at the lowest cost with the strongest terms.
Advisory for new Google Cloud commitments, EDP agreements, and cloud expansion. Spend benchmarking, discount tier negotiation, CUD structuring, multi-year commitment optimisation, and contract protections. Goal: secure market-leading terms from the start.
Your team leads the conversation with Google. We provide strategy, benchmarks, counter-proposals, and real-time tactical guidance behind every interaction. Google never knows we are involved.
Redress leads directly. We manage the Google Cloud relationship, run the meetings, present commercial positions, and negotiate to close on your behalf. You maintain oversight and final sign-off.
You only pay when we deliver measurable results. Savings calculated as the difference between Google’s initial proposal and the final negotiated outcome. If we save you nothing, you pay nothing.
A pre-agreed fixed fee for the full engagement. No hourly billing, no hidden costs, no gain-share. Set before work begins and does not change regardless of outcome. Ideal for cost certainty.
Mutual NDA before any data is shared.
Objectives, deliverables, timeline, and fee agreed in writing upfront.
Typical duration aligned to Google’s renewal cycle.
US (HQ), Ireland, Dubai. On-site on request.
No partner status, no referral fees. Our only obligation is to you.