Most enterprises treat software renewals as emergencies. Vendors show up 90 days before expiry, push inflated proposals, and rely on your lack of preparation. The Renewal Events Program changes that — putting every renewal on a 12 to 18 month calendar with a structured strategy behind it.
The Renewal Events Program is a structured advisory retainer that treats every enterprise software renewal as a discrete, manageable event — not a crisis. We work with your procurement, finance, and IT teams to map out every upcoming renewal across your vendor portfolio, then build a documented strategy for each one.
Each renewal event gets its own baseline analysis, negotiation strategy, offer comparison, and post-signature controls pack. Nothing is left to vendor timelines or last-minute pressure. You walk into every negotiation knowing your benchmarks, your leverage points, and your walk-away position.
The program is vendor-agnostic. Whether your renewal calendar is dominated by Microsoft EA cycles, Oracle ULA renewals, or a mix of SAP, Salesforce, and ServiceNow contracts, the same structured methodology applies.
Fixed-fee pricing means you know the cost before the engagement starts. No hourly rates. No percentage-of-savings models that create misaligned incentives. You pay for the advisory work; we deliver the outcome.
Enterprise software vendors invest heavily in renewal management teams. Their goal is to maximise the value of the renewal — which means maximising your spend. Most enterprises face these negotiations with limited benchmarking data, constrained timelines, and no independent advisor who knows the vendor's playbook. The Renewal Events Program exists to close that gap permanently.
We sign a mutual NDA before any contracts or spend data are shared. Standard process, completed within 24 hours.
A structured 60-minute session to map your renewal calendar, identify the highest-priority events, and confirm program scope.
You share your current agreements and spend data. We review them against our benchmarks and build your Baseline Pack.
We present a documented ROI analysis for each renewal event before work begins. You see the expected outcome before committing.
Program kicks off with a prioritised renewal calendar and a named senior advisor assigned to your account.
Each renewal event moves through the same four-phase process, ensuring nothing is missed and every negotiation has a documented strategy behind it.
This is a representative pipeline showing how renewal events are phased across a 12-month calendar. Your actual pipeline is built from your contracts during onboarding.
| Renewal Event | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Microsoft EA Renewal | Baseline | Strategy | Negotiate | — |
| Oracle ULA Certification | — | Baseline | Strategy | Negotiate |
| Salesforce Annual Renewal | Baseline | Negotiate | — | — |
| Broadcom VMware Transition | — | Baseline | Strategy | Negotiate |
| AWS Committed Use | Strategy | Negotiate | — | Baseline |
| ServiceNow Renewal | — | — | Baseline | Strategy |
If a major contract is expiring within the next six months, the baseline work needs to start now. Tell us your situation and we'll confirm whether there is time to build a viable strategy.
This example shows how benchmarking data changes the outcome of a Microsoft EA renewal negotiation. Names and exact figures are illustrative of real client outcomes.
Vendors build renewal proposals from the top down — starting with what they want the deal to look like, then working backward to justify it. Without independent benchmark data covering comparable organisations by industry, headcount, and product mix, most enterprises accept proposals they could have significantly reduced.
Our benchmarking database covers 500 or more completed negotiations. We know what comparable organisations pay. That data is the foundation of every strategy we build.
Every renewal event produces a complete set of structured deliverables. Nothing verbal. Nothing informal. Everything documented and retained.
A 12 to 18 month forward view of every renewal event across your vendor portfolio, with phase timelines and owner assignments.
Full analysis of your current contract, spend, entitlements, and usage. Benchmarked against peer group data from our negotiation database.
Documented negotiation strategy including target price, walk-away price, leverage points, and vendor offer scenarios for each renewal event.
Side-by-side analysis of vendor offers as they evolve during negotiation. Every change tracked, every concession evaluated against your benchmark.
A final recommendation document covering deal terms, residual risks, and post-signature obligations. Board-ready if required.
Compliance calendar, entitlement register, and usage monitoring checklist to protect your position until the next renewal event.
Choose the model that fits your renewal volume and budget cycle. Both include the same advisory methodology and deliverables.
Fixed-fee advisory for a single renewal event. Ideal for high-value one-off renewals or organisations new to structured renewal management.
Ongoing advisory covering all renewal events across your vendor portfolio. Best value for organisations with three or more significant renewals per year.
The program covers the nine vendors that account for the majority of enterprise software spend. Advisory is delivered by specialists, not generalists.
Vendor proposed a 34 percent uplift on an EA renewal. Baseline analysis identified over-licensed E5 positions and an above-market Azure commit. Final deal came in 12 percent below the prior term value.
Read case study →Multi-entity Microsoft EA with inconsistent licensing across subsidiaries. Consolidated to a single agreement with renegotiated pricing and a structured true-up cap. Delivered under 90 days.
Read case study →Oracle ULA certification managed with full deployment count analysis and negotiated certification metrics. Avoided a costly ULA extension and locked in a favourable support position.
Read case study →SAP RISE proposal included a significant pricing premium over the existing ECC support arrangement. Independent benchmarking and structured counter-proposal delivered a materially improved outcome.
Read case study →Annual Oracle support renewal renegotiated using third-party support benchmarks and an entitlement rationalisation exercise. Achieved a 34 percent reduction in annual support costs.
Read case study →Oracle audit claim of $8M resolved to $1.1M through contractual analysis, deployment rationalisation, and structured negotiation. Included a renewal element that locked in a clean compliance position.
Read case study →Our most comprehensive guide to managing enterprise software renewals across Oracle, Microsoft, SAP, and Salesforce. Covers benchmarking methodology, negotiation tactics, and post-deal controls.
Tell us what is coming up on your renewal calendar and we will confirm whether the Renewal Events Program is the right fit and what the expected ROI looks like.