Editorial photograph of an American Airlines aircraft fleet at gate with Oracle Database operations framework
Case Study · Oracle · Support Optimization

American Airlines. Twelve million dollars saved on Oracle support across three years.

American Airlines reduced Oracle spend by twelve million dollars over a three year term against the publisher's opening Oracle support framework quote. The Oracle support framework, the Oracle Database licensing framework, the Oracle ULA framework, the Oracle third party support framework, and the buyer side moves on the Oracle support optimization framework across the contracted Oracle renewal cycle.

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American Airlines reduced Oracle spend by twelve million dollars over a three year term against the publisher's opening Oracle support framework quote. The Oracle support framework, the Oracle Database licensing framework, the Oracle ULA framework, the Oracle third party support framework, and the buyer side moves on the Oracle support optimization framework across the contracted Oracle renewal cycle. Read the related Oracle services practice, the Oracle knowledge hub, and the Oracle third party support landing page.

The customer profile

American Airlines is one of the largest commercial airline groups in the world, with a global Oracle Database estate spanning Oracle Database Enterprise Edition, Oracle Database Standard Edition Two, Oracle Real Application Clusters, Oracle Advanced Security, Oracle Diagnostics Pack, Oracle Tuning Pack, and the broader Oracle support framework across the contracted Oracle support framework. The customer's Oracle estate runs across more than two hundred Oracle Database instances spanning the customer's broader airline operations framework, customer reservation framework, and the customer's broader airline operations framework.

The customer's Oracle support framework anchored the broader Oracle Database framework against the publisher's preferred broad Oracle support framework at the upper customer scale. The customer ran the Oracle support framework alongside the customer's broader Oracle Database framework across the contracted Oracle support framework, with material commercial sensitivity to the Oracle support framework against the customer's actual Oracle Database deployment framework.

The opening publisher quote

Oracle's opening Oracle support framework quote anchored the broader Oracle support framework at the publisher's preferred broad Oracle support trajectory. The opening Oracle support framework totaled approximately forty four million dollars across the contracted three year Oracle support framework, with the cumulative effect that the opening Oracle support framework covered the customer's broader Oracle Database framework across the contracted Oracle support framework.

The opening Oracle support framework anchored the broader Oracle support framework at the publisher's preferred broad Oracle support trajectory across the customer's Oracle Database Enterprise Edition framework, Oracle Database Standard Edition Two framework, Oracle Real Application Clusters framework, Oracle Advanced Security framework, Oracle Diagnostics Pack framework, Oracle Tuning Pack framework, and the broader Oracle support framework. The opening Oracle support framework included substantial Oracle support framework escalation against the broader Oracle Database framework, with the cumulative effect that the opening Oracle support framework covered the customer's broader Oracle Database framework across the contracted Oracle support framework.

The Redress approach

Redress anchored the Oracle support framework against the customer's actual Oracle Database deployment framework rather than the publisher's preferred broad Oracle support framework. The framework segmented the Oracle support framework across the customer's actual Oracle Database deployment framework, the customer's actual Oracle Database product framework, the customer's actual Oracle Database subscription term framework, and the customer's actual Oracle support framework. The cumulative effect of the framework was the Oracle support framework that ran across the customer's actual Oracle Database framework rather than the publisher's preferred broad Oracle support framework.

Redress segmented the Oracle support framework across four principal Oracle support populations.

  • Oracle support continuation framework. Anchored the framework against the customer's actual Oracle Database deployment framework.
  • Oracle support reduction framework. Anchored the framework against the customer's actual Oracle Database utilization framework.
  • Oracle support transition framework. Anchored the framework against the customer's actual Oracle Database transition framework.
  • Oracle third party support framework. Anchored the framework against the customer's actual Oracle Database support framework alternative.

The buyer side moves

Redress applied an eleven move framework across the Oracle support framework.

  1. Anchor to actual deployment. Anchor the Oracle support framework against the customer's actual Oracle Database deployment framework rather than the publisher's preferred broad Oracle support framework.
  2. Segment by product. Segment the Oracle Database framework across the customer's actual Oracle Database product framework.
  3. Run across four populations. Run the Oracle support framework across the four principal Oracle support populations, with the Oracle support framework matching the customer's actual Oracle Database deployment framework.
  4. Negotiate against the publisher quote. Negotiate the Oracle support framework against the publisher's preferred broad Oracle support framework, with the cumulative effect that the negotiated Oracle support framework matched the customer's actual Oracle Database framework.
  5. Build competitive posture. Build a credible competitive posture across alternative Oracle Database framework, alternative database framework, and alternative third party support framework.
  6. Run the audit posture. Run the broader Oracle audit framework against the Oracle Database framework.
  7. Negotiate the product framework. Negotiate the Oracle Database product framework against the publisher's preferred broad Oracle Database product framework.
  8. Match deployment reality. Run the Oracle Database framework across the customer's actual Oracle Database framework.
  9. Apply third party support selectively. Apply the Oracle third party support framework where the customer's Oracle Database deployment framework supported the Oracle third party support transition.
  10. Lock in price protection. Lock in price protection terms across the contracted Oracle support framework.
  11. Run vendor management. Run the broader Oracle vendor management posture across the contracted Oracle Database framework.

The commercial outcome

The customer closed the Oracle support framework at thirty two million dollars across the contracted three year Oracle support framework, twelve million dollars below the publisher's opening Oracle support framework quote. The framework anchored the Oracle support framework against the customer's actual Oracle Database deployment framework rather than the publisher's preferred broad Oracle support framework. The framework delivered approximately twenty seven percent saving across the Oracle support framework against the publisher's opening Oracle support framework quote.

The framework also locked in price protection terms across the contracted Oracle support framework, with the cumulative effect that the customer's Oracle support framework ran alongside the customer's broader Oracle Database framework across the contracted Oracle support framework. The framework delivered the cleanest commercial framework for the customer's Oracle support framework, with material commercial leverage at the broader Oracle Database renewal cycle. The customer also gained optionality across the Oracle third party support framework alternative.

How we engage

  • Oracle support scoping. Six week engagement that scopes the Oracle support framework, anchors the customer's actual Oracle Database deployment framework, and identifies the immediate commercial moves at the next Oracle support renewal cycle. Oracle services practice.
  • Oracle support negotiation. Subscription negotiation engagement that handles the Oracle support framework, the Oracle Database framework, and the broader Oracle renewal conversation across the renewal cycle. Oracle contract negotiation service.
  • Oracle audit defense. Audit defense engagement that handles the Oracle audit framework, the Oracle Database framework, and the broader Oracle audit response framework across the audit cycle. Oracle audit services.
  • Oracle third party support. Transition engagement that handles the Oracle third party support framework, the Oracle Database framework, and the broader Oracle support transition framework. Oracle third party support transition service.
  • Run the calculator. The Oracle Java license calculator sizes the Oracle Java framework. The software spend assessment sizes the broader Oracle framework against the customer's actual Oracle deployment framework.
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$12M
Oracle support saving
11 moves
Buyer side framework
3 years
Contracted term
500+
Enterprise clients
100%
Buyer side

Oracle framed the support framework as the immediate Oracle support uplift across the broader Oracle Database framework at the renewal cycle. Redress reframed the framework around the customer's actual Oracle Database deployment framework. Twelve million dollars saved against the publisher's opening Oracle support framework quote.

Director Software Asset Management
American Airlines
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