Microsoft EA Renewal

Microsoft EA Renewal Playbook for Large Enterprises

Microsoft EA Renewal Playbook Post-Renewal True-Up Strategy for Flexibility

Microsoft EA Renewal Playbook: Post-Renewal True-Up Strategy for Flexibility

Executive Summary: CIOs and CTOs renewing a Microsoft Enterprise Agreement (EA) must plan for how they will manage licenses over the next term.

A post-renewal true-up strategy focuses on building flexibility into the EA, enabling your organization to easily add or remove licenses year after year.

By negotiating the right terms and following best practices, you can avoid paying for unused licenses while staying compliant with Microsoft’s rules.

The Traditional EA True-Up Process and Its Limitations

Under a standard Microsoft Enterprise Agreement (EA), you commit to a set number of licenses for a three-year term.

Each year, you perform a true-up, an annual reconciliation where you report any additional licenses you used beyond your initial purchase and pay for them accordingly.

This process allows you to scale up usage (add licenses) as your organization grows. However, scaling down (reducing licenses) is not allowed mid-term in a traditional EA.

Key characteristics of the usual true-up process include:

  • Annual Additions Only: You can add licenses during the year and pay for them at the next anniversary (or immediately for certain cloud services), but you cannot remove licenses that you no longer need until the EA’s end date.
  • Locked-In Counts: Your initial license count (plus any added true-ups) becomes your committed baseline. Even if your user count decreases, you must continue to pay for the originally contracted quantity of enterprise products.
  • Price Protection: The EA normally locks in pricing for the term. Any true-up licenses are charged at the same unit price (or discount) agreed at renewal, providing budget predictability for growth but offering no relief if usage declines.

This rigidity can lead to “shelfware” – licenses sitting unused on the shelf, still being paid for.

For example, if you have 1,000 Office 365 E3 seats (≈$20/user/month) contracted, and your workforce shrinks by 10%, you’d be paying about $24,000 per year for ~100 unused licenses until the EA term ends.

In a volatile business climate, such inflexibility strains IT budgets and wastes resources.

Why CIOs and CTOs Need Flexibility Year-to-Year

Modern enterprises face constant change: reorganizations, mergers, divestitures, hiring booms or freezes, and cloud transitions.

Flexibility in your EA means the ability to adjust license quantities to match these changes without financial penalty.

The benefits of building flexibility into year-to-year license management include:

  • Cost Avoidance: Prevent overspending on unused licenses during periods of downsizing or efficiency improvements.
  • Agility for Growth: Easily add licenses or new services when scaling up, with processes in place to budget and approve expansions.
  • Risk Mitigation: If a project is canceled or a division is sold, flexibility allows you to ramp down those licenses instead of carrying unnecessary costs.
  • Better Negotiation Leverage: Showing Microsoft that you plan to optimize usage can pressure them to offer more accommodating terms, especially if you might otherwise seek alternative licensing models.

Without flexibility, organizations often over-commit to a higher license count “just in case” they need it, or they end up locked into paying for the software no one is using (classic shelfware).

CIOs and CTOs want to align license spending with actual needs, much like cloud infrastructure spending – paying for what you use and not for what you don’t. The post-renewal true-up strategy aims to achieve this alignment within the constraints of an EA.

Negotiating Flexible Terms at Renewal

The renewal negotiation is your prime opportunity to embed flexibility clauses into your EA. Don’t accept the standard terms if your business needs more elasticity.

Here are several negotiation strategies to consider for your EA renewal:

  • **Request True-Down Rights: Negotiate a “true-down” clause that allows you to reduce certain license counts at the anniversary. Microsoft is traditionally reluctant to allow mid-term reductions, but it has granted concessions to strategic customers. For example, request the right to decrease the number of seats by up to 5-10% annually if business needs decline. This elastic pool of licenses approach sets a baseline (e.g., 1,000 licenses) that you can adjust downward by a defined percentage each year without penalty.
  • Flexible Pool or Attrition Clause: Propose terms that account for workforce reduction scenarios (e.g., divestiture or layoffs). An attrition clause might say that if your total user count decreases, you can reduce the EA license count proportionally at the next true-up. In exchange, you might commit to not going below a certain floor or agree to longer-term pricing on remaining licenses.
  • Shorter Agreement Segments: While the EA itself is typically 3 years, you can negotiate flexibility by segmenting part of your contract. For example, commit your stable core staff licenses for 3 years but treat a volatile team or project licenses as 12-month subscription add-ons that can be renewed or dropped annually. Microsoft may offer an Enterprise Subscription Agreement (EAS) for a portion of users, which allows you to renew at the anniversary of those subscriptions.
  • Price Protection for Growth: Ensure any added licenses (true-ups) maintain the same discount and price as your initial order. This is usually standard (the price sheet in your EA lists future-year prices for true-ups), but double-check it’s in the contract. This way, if you need to add 500 more users in year 2, you won’t pay a higher unit rate. Locking in discounts upfront is crucial for cost predictability.
  • Swap and Transfer Rights: Negotiate the ability to swap license types or reallocate licenses if needs change. For instance, if you over-purchased one product but under-purchased another, ask Microsoft to allow a license transfer or product swap of equivalent value. While not common, some clients manage to obtain rights to transfer licenses between similar products or to substitute a lower SKU for a higher one to avoid waste.
  • Document Everything: If Microsoft agrees to any flexibility verbally, ensure it is written into the contract or an amendment. For example, if they say, “We’ll work with you if you need to reduce next year,” that promise should be codified. Without written terms, you will have no enforceable way to exercise flexibility when true-up time comes.

Be prepared to trade something for these concessions. Microsoft may require a higher overall spending commitment or a promise to adopt new cloud services in return for flexibility.

One tactic is to tie your request to Microsoft’s interests: “We will commit to rolling out Azure or Dynamics 365 seats, but in return, we need the ability to reduce Office 365 seats by up to 10% if our headcount drops.”

This creates a win-win: you adopt strategic products they want to sell, and you get the agility you need. Always align any flexibility requests with a value story for Microsoft (e.g., ensuring you remain a long-term customer or moving more workload to their cloud).

Read Microsoft EA Renewal Playbook: Restructuring Agreement Contents.

Leveraging Alternative Licensing Models for Elasticity

If Microsoft is unwilling to build enough flexibility into your EA, consider incorporating other licensing models to meet part of your software needs.

Different Microsoft licensing programs offer varying levels of flexibility in adding or removing licenses on the fly.

Here’s a comparison:

Licensing ModelCommitment TermScale Up (Add Licenses)Scale Down (Remove Licenses)Ideal Use Case
Enterprise Agreement (EA)3-year fixed termYes – Annual true-ups for increases. Price locked for term.No mid-term true-down for enterprise products. Can only reduce at renewal (and only to current usage). Some add-on subscriptions may be reduction-eligible at anniversary with conditions.Large stable environments where user count is steady or growing; need price predictability.
Enterprise Subscription (EAS)3-year term (subscription licenses)Yes – True-ups similar to EA for added users.Limited – Can reduce certain subscriptions at annual anniversaries if product terms allow (core products still can’t drop below initial count without concession). All licenses expire if not renewed at term end, giving a natural reset point.Organizations expecting potential downsizing or wanting the option not to renew licenses at end of term.
CSP (Cloud Solution Provider)Monthly or annual per subscriptionYes – Add licenses anytime, pay prorated monthly.Yes – Remove or reduce licenses on the next billing cycle (monthly flexibility for most subscriptions).Highly dynamic or seasonal user counts; small units of growth; supplementing EA for project-based or seasonal staff.

Using a hybrid licensing strategy, you can establish a steady baseline in an EA/EAS and utilize CSP for flexibility at the margins. For example, keep your “core” employees in the EA and move seasonal or temporary workers to CSP licenses, which you can turn on or off each month.

This ensures you’re not tying short-term staff into a multi-year commitment.

Many enterprises do this to avoid overpaying for short-term needs – even if the per-license cost is slightly higher in CSP, the ability to shut off 500 unused licenses for the off-season yields significant savings.

Additionally, evaluate Microsoft’s newer agreements, such as the Microsoft Customer Agreement (MCA) or cloud-only subscriptions for specific services. These might offer more flexibility or shorter terms on certain products.

The key is to match the licensing model to the predictability of the need: long-term, stable needs are best suited for a long-term agreement; a pay-as-you-go model better serves volatile needs.

Managing True-Ups and License Changes During the EA Term

Negotiating flexible terms is only half the battle – you also need a solid post-renewal management process to execute your true-up strategy each year.

Here are the best practices for CIOs and CTOs to ensure smooth annual true-ups and to capitalize on any flexibility gained:

  • Maintain an Accurate License Inventory: Continuously track the number of licenses deployed versus those purchased. Implement a SAM tool or regular internal audits. For example, do a quarterly true-up review to catch any over-provisioning early. Accurate inventory data means no last-minute surprises at the annual true-up.
  • Reclaim and Reassign Before You Buy: Before adding new licenses, reclaim existing ones from departing employees or unused resources. Ensure your IT team routinely reharvests licenses (e.g., remove licenses from users who have left the company or no longer require a specific software). This reduces the number of new licenses you must true up (saving money) and also identifies whether you can drop some licenses at renewal.
  • True-Up Timeline Planning: Don’t wait until the last minute. Mark your calendar at least 60–90 days before each EA anniversary to initiate the true-up process. Microsoft typically requires true-up orders to be submitted ~30 days before the anniversary date. Use the 60-day mark to finalize internal usage numbers and the 30-day mark to communicate any changes to your Microsoft reseller or LSP. This lead time ensures you can exercise any allowed reductions or adjustments properly and budget for any additions.
  • Budget for Growth: Set aside a portion of your IT budget for expected true-up costs. If you anticipate adding 200 users next year due to a new project, calculate the associated cost (e.g., 200 × license price) and secure the necessary funds. Having a true-up reserve avoids scrambling for budget approval when the bill comes due. It also lets you make rational decisions about adding users (since the cost is already accounted for).
  • Monitor “Reduction-Eligible” Products: If your agreement or Microsoft’s product terms allow some licenses to be reduced at the anniversary (common for certain cloud services or add-ons), keep a close watch on those. For instance, some Dynamics 365 or Azure services may be eligible for a reduction each year. Take full advantage by dropping those licenses if they’re not needed. This requires coordination before the anniversary; instruct your licensing team to submit reduction orders on time, as allowed.
  • Use Flexibility Clauses When Available: If you successfully negotiated a true-down or flexible quantity clause, actually use it! It sounds obvious, but organizations sometimes forget to invoke their special terms. For example, if you have the right to drop 5% of licenses due to decreased headcount, ensure that you exercise this right when applicable. Track the metrics (like user count or device count) that would trigger this clause and prepare the justification for Microsoft. Every license you remove is real cost savings.
  • Communicate Changes to Microsoft Proactively: Keep an open dialogue with your Microsoft account team or reseller about your license needs. If you foresee a major change (like acquiring a company or spinning off a unit), inform them early and discuss how it will be handled under the EA. Microsoft might offer guidance or even accommodate some interim solution. Early communication also prevents misunderstandings during an audit or true-up – you don’t want Microsoft to be surprised by a big drop in usage that wasn’t discussed.
  • Audit-Ready Compliance: Ensure that every license reduction or transfer you perform is compliant with the terms of your contract. Keep documentation of when and why you removed users, especially if using a negotiated flexibility clause. Microsoft has the right to audit your license compliance. Being organized will make any audit go smoothly and prove that your license adjustments were within the agreed-upon rights.

By actively managing your licenses and following these practices, you turn the annual true-up from a dreaded “true-up bill” into a routine optimization exercise.

The goal is to right-size your licenses each year: pay for what you use and adjust or eliminate what you don’t.

This discipline, combined with flexible contract terms, can save your enterprise a significant amount of money over the EA term and ensure that your software investment is aligned with actual business value.

Real-World Scenario: Cost Impact of Flexibility vs. No Flexibility

To illustrate the importance of a flexible true-up strategy, consider a mid-size enterprise over a 3-year EA term with changing workforce numbers:

  • Scenario A: Standard EA (No Flexibility). Company XYZ renews an EA for 1,000 users. In year 1, they pay for 1,000 licenses. In year 2, business shrinks, and only 900 employees use the software; however, XYZ still must pay for all 1,000 licenses (no reduction is allowed). In year 3, usage stays at 900, yet they again pay for 1,000 licenses. Over three years, they paid for 3,000 license-years (1,000 + 1,000 + 1,000) while only consuming 2,800 (1,000 + 900 + 900). If the cost per license is $240 per year, that’s $48,000 wasted on 200 license-years of shelfware. They can drop to 900 at the next renewal, but the money from this term is gone.
  • Scenario B: Flexible Terms Negotiated. Company ABC also starts with 1,000 licenses, but negotiates the right to reduce by up to 10% at each anniversary. In Year 1, they pay 1,000 licenses. In Year 2, usage drops to 900, and ABC invokes the flex clause to reduce their EA count to 900 – they pay for 900 licenses, avoiding that extra cost of 100 unused seats. In Year 3, usage remains 900, and they pay for 900 again. Over the term, they paid for 2,800 license-years (1,000 + 900 + 900), exactly matching their needs. In this scenario, ABC saved the $48,000 that XYZ wasted. ABC was able to immediately “right-size” and reinvest those funds elsewhere in IT.

This simple scenario shows how a negotiated true-down or use of subscription licensing can yield real savings. Multiply that effect for larger enterprises (imagine not having to pay for 1,000 unused licenses), and the financial impact is huge.

On the other hand, Microsoft may factor this flexibility into pricing.

For example, ABC might have received a slightly smaller discount than XYZ in exchange for including the reduction clause. Even so, ABC preserves cash and agility, which often outweighs the difference in a small discount.

Recommendations

  • Start Renewal Planning Early: Begin strategizing your EA renewal 6–12 months in advance. Identify whether your organization is likely to grow, shrink, or reorganize in the next term and prioritize flexibility needs accordingly.
  • Audit Your License Usage Pre-Renewal: Before renewing, perform a thorough license audit to “clean house.” Remove or reassign any unused licenses now so you can renew only what you need. This sets a realistic baseline (and avoids locking in known shelfware).
  • Negotiate Elastic Terms: Don’t be afraid to ask Microsoft for flexibility. Request annual reduction rights (true-downs), shorter-term commitments for uncertain areas, or an allowance to scale down a percentage of licenses without penalty. Tie these asks to strategic commitments on your side to find common ground.
  • Leverage Subscription Models: Utilize an Enterprise Subscription Agreement or CSP for parts of your user base that are seasonal or variable in nature. This hybrid approach ensures you aren’t overpaying for fluctuating needs. Keep core users on the EA for best pricing and put volatile users on monthly plans.
  • Lock in Pricing and Discounts: Ensure your EA renewal includes strong price protections – all future true-up additions should use the same discounted price. If you anticipate adding a new Microsoft product mid-term, consider negotiating a unit price now or including a small quantity in the agreement to secure favorable pricing.
  • Implement Quarterly True-Up Reviews: Treat license management as an ongoing process. Hold a quarterly review of license counts vs. actual users. This proactive stance gives you time to correct any discrepancies and take advantage of reduction opportunities at each anniversary.
  • Budget and Monitor True-Up Costs: Set a clear budget for expected growth. Track any license count increases throughout the year and forecast the financial impact at true-up time. This avoids surprise bills and helps justify the value of only buying what you use.
  • Document Special Terms and Train Your Team: If you negotiated custom terms (like a 10% reduction allowance), ensure those details are documented and understood by your software asset management and procurement teams. They need to know the window and process to execute those reductions annually.
  • Engage Expert Help if Needed: Microsoft licensing is complex. Consider consulting with a software licensing specialist or using third-party tools to optimize your EA usage. An expert can identify hidden flex opportunities and keep you current on Microsoft’s licensing rule changes.
  • Stay Agile and Re-evaluate: Finally, treat your EA not as a static 3-year lock but as a dynamic part of your IT strategy. Reevaluate your needs yearly (or more often if necessary). If your business direction shifts, don’t wait – see if Microsoft will accommodate changes mid-term (via additional agreements or product swaps). A responsive approach will ensure you maximize value and minimize waste throughout the EA lifecycle.

FAQ

Q1: What is a “true-up” in a Microsoft EA, and why is it important post-renewal?
A: A true-up is the annual process of reporting any increase in licenses used beyond your initial EA agreement. Post-renewal, true-ups are used to adjust for growth – you pay for any additional licenses each year. It’s critical because it’s the only standard mechanism to align your contract with actual usage during the term. A smart post-renewal strategy involves budgeting for true-ups and tracking usage, ensuring you only pay for what you need.

Q2: Can we reduce license counts during an EA term (a “true-down”)?
A: Not under default EA rules. Microsoft EAs do not allow reducing the quantity of core “enterprise” product licenses mid-term – you generally must maintain at least the number of licenses you started with (plus any you added). The only time you can drop licenses without a special agreement is at the end of the EA term (renewal time). However, you can negotiate exceptions. Some organizations include a contractual clause that reduces a certain percentage at the anniversary, or they utilize subscription add-ons that are “reduction-eligible” according to Microsoft’s product terms. Additionally, using an Enterprise Subscription Agreement (or having add-on products) sometimes allows for limited annual reductions, but this must be explicitly permitted. In summary, true-downs are possible only if you negotiate flexibility or structure part of your licensing outside the rigid EA rules.

Q3: What’s the difference between a traditional EA and an Enterprise Subscription Agreement (EAS) in terms of flexibility?
A: A traditional EA gives you perpetual licenses but locks you into the initial quantities during the 3-year term (no decreases). An EAS is similar in structure (3 years, annual payments) but uses subscription licenses. The key difference is at the end of the term – with EAS if you choose not to renew, those subscription licenses simply expire (so you aren’t stuck with licenses you don’t need going forward). Additionally, in some cases, an EAS allows you to reduce certain subscription counts at the yearly anniversary; however, core user counts generally can’t be reduced below your initial commitment without a special provision. Think of EAS as offering more end-of-term flexibility (and potentially some mid-term flexibility for specific services), which can be valuable if you expect your needs to contract. Many companies use EAS when they anticipate possible downsizing or want the option to downsize at renewal time without owning excess licenses.

Q4: How can we handle a situation where our employee count drops significantly mid-term?
A: There are a few strategies: First, if you planned and negotiated a flexibility clause, invoke it at the next true-up anniversary to reduce your counts according to the allowed amount. If you didn’t have that clause, look at whether any of your licenses are additional subscriptions (like certain cloud services) that are reduction-eligible – you might be able to cut those. Second, consider shifting users off the EA: for example, if you laid off 500 contractors, you might reduce your EA renewal scope next term and, in the short run, try to re-harvest and consolidate usage. While you generally cannot get a refund or reduction during the term for EA licenses, you should stop assigning unused licenses (so you at least aren’t deploying more). Also, inform Microsoft – in some cases, for massive drops (such as divestitures), Microsoft may work with you by transferring those licenses to a different affiliate or scenario to mitigate some costs. Lastly, use the situation as leverage in any mid-term renegotiation or product swap: e.g., “We have 500 spare licenses – can we convert those to a different product or credit for Azure spend?” The answer may be no, but it’s worth asking if the circumstances are extreme.

Q5: If we anticipate growth, should we over-license at renewal or just true-up later?
A: It’s usually wiser not to over-license upfront. Do not pay for licenses before you need them. With an EA, you have the right to true-up annually at the same price, so you won’t be penalized for adding later. There are a couple of exceptions: if Microsoft is offering a one-time discount or incentive to purchase more upfront (and you are fairly certain you’ll need those licenses), you might take that deal to save money. Or if budgeting is easier with a flat known cost, some CIOs slightly over-buy to avoid annual procurement cycles. However, generally, keep your initial EA counts as close as possible to the current actual usage, and then add via true-ups when growth occurs. This strategy, combined with price locks, means you only spend when necessary. Just ensure you track the growth – don’t wait until year-end if a significant expansion occurs; loop in your Microsoft representative so licensing stays compliant as you add users.

Q6: What alternatives exist if Microsoft won’t budge on flexibility in our EA?
A: If Microsoft is rigid on EA terms, you can architect your licensing strategy to create flexibility. One approach is leveraging the CSP program or other short-term licenses for part of your estate, as discussed. Another alternative is splitting your agreement: consider a shorter-term MCA (Microsoft Customer Agreement) for specific cloud services, which can be terminated after a year while retaining the main EA for core products. In some cases, companies choose not to renew the EA at all and move to CSP or pay-as-you-go models entirely – this is more feasible for smaller enterprises or those who value agility over the deeper EA discounts. Additionally, consider third-party resellers or Microsoft partners who may offer licensing more flexibly (for instance, some CSP partners provide custom terms or monthly commitments). These alternatives can complement your EA and give you a safety valve for changing needs. Always weigh the cost: more flexibility can mean a higher unit cost, so use it where it truly matters.

Q7: How do true-ups work for cloud services like Microsoft 365 or Azure under an EA?
A: For online services (cloud subscriptions) in an EA (like Microsoft 365, Office 365, Dynamics 365, Azure DevOps, etc.), the true-up concept is slightly different. Microsoft often requires you to report and order new subscriptions in the month they are first used rather than waiting until the end of the year. In practice, this means if you add 50 Office 365 E3 users this month, you would place an order through your EA for those 50 within 30 days (and then pay pro-rated for the remainder of the year). The anniversary then confirms how many are being carried into the next year. Azure is typically managed via an Azure monetary commitment or separate enrollment, and overage usage is billed regularly (since Azure is consumption-based, there’s no “true-up” count of licenses, but rather a reconciliation of spend against your commitment). The key point: cloud services give great scalability but have less lag time in reporting – you must stay on top of license additions in real time. As for reductions, many cloud subscriptions (such as Office 365 E3 under an EA) still cannot be reduced until the EA term is over ,unless you have negotiated that ability. Therefore, manage cloud licenses actively: use admin portals to remove unused subscriptions promptly (to free them up for reassignment) and be mindful of the contractual requirement to purchase any additional usage promptly.

Q8: What should we do right after renewing the EA to set ourselves up for success?
A: Post-renewal, immediately kick off your license management plan for the new term. Key steps immediately after signing: Communicate the new contract terms to all stakeholders (IT, procurement, finance) so that everyone is aware of the rules (e.g., “we can reduce X at anniversary” or “we’ve switched these licenses to subscription”). Update your internal inventory systems with the new entitlements. If you have negotiated any special monitoring or services (such as a licensing portal or workshop from Microsoft or a reseller), schedule those early. It’s also wise to perform a fresh baseline true-up count as a starting reference – essentially, confirm that your initial license quantities match actual deployments so you know your exact headroom. If the renewal involves any changes (such as moving from Office licenses to Microsoft 365 subscriptions), ensure the IT team implements those changes and isn’t running old licenses in parallel. Finally, set internal reminders for each future anniversary and assign responsibilities for the true-up process. Treat day 1 after renewal as the launch of a continuous optimization cycle.

Q9: How can we maximize the value of unused licenses we’re stuck with?
A: If you find yourself with unused licenses that you cannot cut until the EA ends, try to derive some value from them. For instance, if you have extra Microsoft 365 licenses, could you roll out those services to a part of the business that isn’t currently using them (perhaps by giving more people access to Teams, providing training, or distributing secondary devices)? Alternatively, use spare Windows Server licenses to enhance redundancy or test environments. In some cases, if the licenses are truly in excess, talk to Microsoft. There may be options, such as transferring licenses to an affiliate or applying them toward a new initiative (although this is not common, enterprise account teams sometimes get creative to keep a customer happy, for example, by converting unused on-premises licenses into cloud credits as a one-time gesture). At a minimum, keep track of the unused licenses so you can adjust them at renewal – mark them for termination to prevent them from carrying over into the next term. And use the excess as a lesson learned to optimize forecasting and negotiations in the future.

Q10: What role do third-party licensing consultants play in an EA renewal flex strategy?
A: Licensing consultants or software asset management firms can be very helpful if you lack in-house expertise or bandwidth. They can analyze your usage patterns, identify where you have leverage to request flexibility, and even negotiate with Microsoft on your behalf (or guide your negotiation strategy). Consultants often know the latest Microsoft concession trends – for example, if Microsoft has recently allowed a true-down for a similar company, a good consultant will arm you with that precedent. They can also model scenarios (such as the cost of staying the status quo vs. mixing in CSP, etc.) to inform your decisions. During the EA term, they might provide tools to track consumption and ensure you’re not over-buying. In short, third-party experts can amplify your efforts to secure a more flexible and cost-effective deal, helping you manage the agreement and realize the associated savings. Their fees are usually a fraction of the potential savings in a large enterprise, so for many, it’s a worthwhile investment to maximize flexibility and minimize spending.

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  • Fredrik Filipsson has 20 years of experience in Oracle license management, including nine years working at Oracle and 11 years as a consultant, assisting major global clients with complex Oracle licensing issues. Before his work in Oracle licensing, he gained valuable expertise in IBM, SAP, and Salesforce licensing through his time at IBM. In addition, Fredrik has played a leading role in AI initiatives and is a successful entrepreneur, co-founding Redress Compliance and several other companies.

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