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Dynamics 365 licensing

Dynamics 365 licensing mistakes that inflate the bill. Seven errors we find at renewal, and how to fix each.

The seven Dynamics 365 licensing errors we find most often, from Full licenses on light users to Dataverse overruns, with current list prices and the fixes for each.

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PublishedMarch 3, 2019UpdatedSeptember 25, 2026
ContentsKey takeawaysThe seven mistakesWhat we saw in 2024 and 2025Matching users to licensesAttach licensesDataverse capacityFrom SA and migrationSandbox sprawlPower Apps plansCompetitive alternativesAccount team linesContract termsRenewal timelineWhat to do nextFAQ

Most Dynamics 365 overspend comes from how licenses are assigned. Full licenses on people who only read, approve or log time cost more than any price increase, and a role by role license map before renewal fixes it.

Key takeaways
  • Full licenses on light users cost the most. Readers, approvers and time recorders belong on Team Members at $8, Operations Activity at $50 or Operations Device, not on Full licenses at $105 to $210.
  • Second apps need attach licenses. The most expensive app must be the base license, and each further app is added as an attach license at around $20 for customer engagement apps.
  • Dataverse storage is pooled and finite. Each Full license adds 250 MB of database capacity, Team Members add none, and a deficit blocks environment copies until you buy add-ons at $40 per GB per month.
  • New From SA orders ended in April 2024. Existing From SA licenses still renew in like quantities, so cutting them at renewal loses the discount for good.
  • Sandboxes count, developer environments do not. Stale production copies kept for testing and training are a common cause of capacity overruns.
  • Power Apps per app is closed to new EA buyers. Existing EA customers can keep renewing it and CSP still sells it, so protect those licenses and use Premium only for users who run four or more apps.
  • Role mapping is where the savings are. In our 2024 and 2025 engagements, correcting the license mix recovered 22 to 38 percent of Dynamics 365 spend per user.

The most expensive Dynamics 365 licensing mistake is paying for Full user licenses on people who only read records, approve requests or enter time. Six more errors follow close behind: second apps used without attach licenses, Dataverse storage above entitlement, lost From SA pricing, sandbox sprawl, the wrong Power Platform plan and a renewal with no alternative on the table.

Dynamics 365 carries more commercial risk than most of the Microsoft Enterprise Agreement. The catalog has five license types at very different prices, and the account team proposes the top tier by default. Below, each mistake comes with current list prices, the reports that show your real position and the fix we apply at renewal.

Which Dynamics 365 licensing mistakes cost the most?

Full user licenses on light users cost the most, because the price gap between tiers is wide and it repeats every month for every misassigned person. The other six mistakes are smaller one by one, but they add up across a three year agreement.

The seven mistakes, what they cost and where to look
#MistakeHow it costs youWhere to check
1Full licenses on light users$105 to $210 a month paid where $8 to $50 would doSecurity roles and actual activity per user
2Second app used without an attach licenseBack payment when Microsoft reviews app accessApp access and security roles per user
3Dataverse storage above entitlementCapacity add-ons at $40 per GB per month for databasePower Platform admin center capacity page
4From SA renewal rights lostFull list price on licenses that were discountedEnrollment and order history
5Sandbox sprawlEvery production copy draws on the same storage poolEnvironment list per business unit
6Power Apps Premium where per app fits$20 per user against $5 per appApp usage per user
7No competitive alternativeThe opening discount stays at Microsoft's first offerYour renewal file

Read this alongside the Microsoft knowledge hub, our Microsoft services page, the Microsoft EA renewal guide, the Microsoft 365 license optimizer and our notes on where you hold negotiating strength with Microsoft. For the full product rules, see our Dynamics 365 licensing guide.

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What have we seen in recent Dynamics 365 renewals?

The same license mix errors came up in almost every Dynamics 365 account we reviewed. Across roughly 25 to 35 Dynamics 365 engagements in 2024 and 2025, the Dynamics 365 price list rewarded careful role mapping and penalized the default assignment. Three patterns repeated.

  • Full licenses on light work. People who only read, approved or logged time held Full licenses priced at many times the tier their work required.
  • Dataverse ahead of entitlement. In most tenants, database consumption had outrun the contracted entitlement, and the gap surfaced during an audit or at renewal instead of in a monthly review.
  • Module creep. Users had drifted into apps the contract never covered. Correcting the license mix at renewal recovered 22 to 38 percent of Dynamics 365 spend per user.

Once roles were mapped properly, Team Members licenses typically fitted 35 to 55 percent of the active user base. That share decided the size of the saving more than any discount Microsoft offered.

How do you match each Dynamics 365 user to the right license?

Assign every user the lowest license that covers the work their security roles allow and their activity shows. The catalog has five license types: Full licenses sold per app, attach licenses for a second app, Team Members, Operations Activity and Operations Device.

Microsoft raised most Full license prices on October 1, 2024. Existing customers moved to the new prices at their first renewal after that date, so contracts signed earlier may still show the older figures.

Dynamics 365 user licenses, list price per user per month
LicenseBefore Oct 2024Current listScopeTypical user
Sales Enterprise (Full)$95$105Full Sales appSales rep, account manager
Sales Premium (Full)$135$150Sales plus Sales Insights and Copilot creditsSenior rep, account director
Customer Service Enterprise (Full)$95$105Full Customer Service appService agent, support manager
Field Service (Full)$95$105Full Field Service appTechnician, dispatcher
Finance (Full)$180$210Full Finance appAnalyst, finance manager, controller
Supply Chain Management (Full)$180$210Full SCM appPlanner, operations manager
Project Operations (Full)$120$135Full Project Operations appProject manager, project lead
Attach license (second app)About 20 percent of the base: $19 on a $95 base$20 for a Sales, Customer Service or Field Service attachSame user, second appCross app knowledge worker
Team Members$8$8Read across apps, limited writesOccasional user, approver
Operations Activity$50$50Limited Finance and SCM tasksOperations light user
Operations Device$75 per device$85 per deviceShared device on the shop floorTerminal, kiosk

Sales Premium now includes 1,000 Copilot credits per user per month on top of Sales Insights. Finance and Supply Chain Management also have Premium editions at $300 per user per month, which the account team will raise if AI features come up.

Which users pass the light user test?

  • Read access only. The user reads records but rarely writes. Team Members fits.
  • Approval workflow only. The user approves expense, purchase or HR requests. Team Members fits.
  • Time entry only. The user records time against Project Operations. Team Members fits.
  • Personal records only. The user updates their own contacts, expenses or tasks. Team Members fits.
  • One custom app only. The user works in a custom Power Apps app on Dataverse. Team Members fits, within the table limit below.

Users who post a limited set of warehouse, purchasing or production transactions usually belong on Operations Activity. People who share a scanner or terminal on the shop floor belong on Operations Device, which is licensed per device instead of per person.

Where does a Team Members license stop?

Team Members gives read access to all Dynamics 365 data and create or update rights on a short list of records such as activities, contacts and notes. A Team Members app can carry at most 15 additional tables.

The license excludes module specific write access and high volume record creation, so a person who processes cases or posts journals needs a Full license. Microsoft's SAM team tests Team Members assignments against actual access at renewal. A role map showing which duties each group performs answers that test in advance.

What does role mapping save in practice?

Say you run Finance for 600 named users. Today 400 hold Full Finance licenses and 200 hold Team Members. A role review finds that 90 of the Full users only post limited operations transactions and 60 only read and approve.

Hypothetical 600 user Finance tenant, monthly list cost
User groupUsersCost beforeLicense afterCost after
Accountants and controllers who post and close250$52,500 (Finance at $210)Finance$52,500
Warehouse and purchasing clerks90$18,900 (Finance at $210)Operations Activity at $50$4,500
Readers and approvers60$12,600 (Finance at $210)Team Members at $8$480
Existing Team Members200$1,600Team Members$1,600
Total600$85,600$59,080

The monthly bill falls by $26,520, or $318,240 a year, a cut of 31 percent. The Full license is 26 times the price of a Team Members license at Finance rates and 13 times at Sales rates, so each misassigned light user is expensive on its own.

Why we advise against one Full license for everyone

Partners and internal IT teams often recommend putting the whole population on Full licenses to keep administration simple and remove audit risk. We disagree with that advice. In our engagements this single choice was the most expensive decision on the contract, and it bought no audit protection that a documented role map would not have given.

Map every user to the lowest license that covers their actual work, whether Team Members, Operations Activity or Operations Device, and keep Full licenses for the roles that require them. Keeping everyone on one tier saves a little administration and costs you the price gap every month of the term.

How do you check your own license position?

  1. Power Platform admin center, Licensing, Finance and Operations. This view compares assigned and required licenses by security role and lists unlicensed, under licensed and over licensed users.
  2. Security governance in finance and operations apps. Under System administration, Security, Security governance, the License usage summary shows which roles and duties drive each license requirement.
  3. Microsoft 365 admin center, Licenses. Export assigned against purchased counts for each Dynamics 365 product.
  4. Customer engagement apps. Export users with their security roles and compare them with last sign in dates from Microsoft Entra ID to find inactive Full users.

When does a second Dynamics 365 app need an attach license?

A user who works in a second Dynamics 365 app needs an attach license for it. Microsoft requires the first license to be the highest priced app the user needs, which it calls the base license. Every further app is added as an attach license at a much lower price.

  • First app, base license. Sales Enterprise at $105 (formerly $95) covers the Sales app.
  • Second app, attach license. The same user working in Customer Service Enterprise adds an attach license at $20. The earlier version of this guide quoted $19, which was 20 percent of the old $95 base.
  • Third app, another attach. If that user also dispatches in Field Service, a second attach license at $20 applies.
  • Renewal check. Microsoft's Software Asset Management team compares app access with the licenses on the contract.
  • Audit settlement. Missing attach licenses are settled with back payment, and settlements typically reach 3 years back.

Which app should carry the base license?

The base must be the most expensive app the user needs. A sales operations lead who also works in Finance needs Finance at $210 as the base and Sales as the attach. Buying Sales as the base and adding Finance as an attach leaves that user out of compliance, however the invoice looks.

Done correctly, attach pricing is cheap. A user on Sales Enterprise with a Customer Service attach costs $125 a month against $210 for two Full licenses. Across 40 such users, that difference is $3,400 a month, or $40,800 a year.

How does module creep happen?

Module creep usually starts with a support ticket. An administrator adds a security role from a second app to fix an access problem, the role stays, and the user now needs an attach license the contract never bought. Copied manager roles and custom apps that open another app's forms spread it further.

How does Dataverse capacity run out, and what does it cost?

Each Full Dynamics 365 license adds 250 MB of database capacity and 2 GB of file capacity to a pool shared across the tenant. Team Members licenses add nothing. When consumption passes the pooled entitlement, Microsoft restricts environment operations until you buy capacity add-ons or reduce usage.

Dataverse capacity accrual and add-on prices
SourceDatabaseFileLog
Full Dynamics 365 license (Sales, Customer Service, Field Service, Finance)0.250 GB (250 MB) per license2 GB per licenseNo per user accrual; tenant default only
Team MembersNoneNoneNone
Default environment allowance3 GB3 GB1 GB
Capacity add-on, list price$40 per GB per month ($30 per GB at 1,000 GB or more)$2 per GB per month$10 per GB per month

A deficit blocks creating, copying and restoring environments and adding a Dataverse database to an environment. Microsoft's online services terms also allow it to suspend the service after reasonable notice. In practice the shortfall gets priced as capacity add-ons, either at renewal or in an audit settlement.

Where do you see Dataverse consumption?

  1. Capacity page. In the Power Platform admin center, open Licensing, then Capacity add-ons. The Summary and Dataverse tabs show consumption against entitlement for database, file and log.
  2. Per environment view. The same page breaks consumption down by environment and shows the largest tables in each.
  3. Admin email warnings. Microsoft emails administrators weekly when less than 15 percent of capacity remains, again below 5 percent, and once the tenant is in deficit.
  4. Audit settings. The Dataverse audit retention period decides how fast log capacity fills.
  5. Environment count. The environment list shows how many default, production and sandbox environments draw on the pool.

What fills Dataverse fastest?

  • Audit history. Long retention on busy tables fills log capacity at $10 per GB once the default is gone.
  • System job and trace tables. AsyncOperationBase and PluginTraceLogBase keep growing on busy integrations unless bulk deletion jobs clear them.
  • Attachments and email files. These land in file capacity, which is cheap per GB but large in volume.
  • Full copy sandboxes. A sandbox copied from production starts at the size of production.

Your first Dynamics 365 subscription also brings a tenant default capacity on top of the per license accrual. Microsoft raised those defaults in December 2025, so check the current figure in the Dynamics 365 Licensing Guide before you size a purchase.

Say your pooled database entitlement works out at 110 GB and consumption reaches 150 GB. The 40 GB gap costs $1,600 a month at $40 per GB, or $19,200 a year. Deleting one stale 30 GB sandbox copy closes most of that gap for nothing.

Analytics dashboard with charts open on a laptop screen
Capacity is pooled across the tenant, so test data loaded by one project team can block another team from copying or restoring its own environment.

What happened to From SA pricing for Dynamics 365 migrations?

Microsoft stopped selling new From SA licenses for Dynamics 365 on April 1, 2024. Licenses bought before that date can still be renewed in like quantities, up to the number expiring. The mistake has shifted from missing the offer to losing the discount at renewal.

How did the From SA step up work?

Customers on Dynamics AX, CRM, NAV, GP or SL with active Software Assurance could move to Dynamics 365 on discounted From SA subscriptions, typically 30 to 50 percent below full list. The paths were:

  • Dynamics AX. To Dynamics 365 Finance or Supply Chain Management.
  • Dynamics CRM. To Dynamics 365 Sales or Customer Service.
  • Dynamics NAV. To Dynamics 365 Business Central.
  • Dynamics GP and SL. To Dynamics 365 Business Central.
  • Eligibility. Legacy Software Assurance had to be active when the From SA order was signed.
  • Term. The step up price was set for 3 years from signature. Renewal after that is the like quantities right described below.

What goes wrong at a From SA renewal now?

Renewal rights only cover like quantities up to the number of From SA licenses expiring. If you cut the From SA count at renewal and later need those users back, they return at full subscription price. Any growth is also bought at full price, so model the blended rate before the renewal quote arrives.

Check your enrollment records for every From SA SKU, its quantity and its expiry date. Treat those licenses as a fixed asset in the renewal and reduce Full licenses elsewhere first.

Do dual use rights cover the legacy system during migration?

Dynamics 365 subscriptions carry dual use rights to deploy the software on premises, and Microsoft's licensing guide allows downgrade to Dynamics AX 2012 under those rights for finance and operations apps. Before you renew an enhancement plan or Software Assurance on the old system for a parallel run, confirm with Microsoft in writing whether your subscriptions already cover it.

Why do sandbox environments push Dynamics 365 over capacity?

Every sandbox counts against the same tenant Dataverse pool as production, and one copied from production starts at production size. Developer and trial environments do not count. Test, training and integration sandboxes that outlive their projects are the usual cause of an overrun.

Dynamics 365 and Power Platform environment types
Environment typePurposeCounts against Dataverse capacity?
DefaultTenant wide Power Apps and Power AutomateYes, beyond its own 3 GB database, 3 GB file and 1 GB log allowance
ProductionLive Dynamics 365 workloadYes
SandboxTesting, UAT, training, integrationYes
DeveloperIndividual maker environmentNo, shows as 0 GB
TrialTime limited evaluationNo, shows as 0 GB

Which environment rules keep capacity under control?

  • Environment count cap. Set a documented limit on production, sandbox and developer environments per business unit.
  • Quarterly environment review. Reconcile every sandbox and developer environment against active use.
  • Monthly capacity review. Check consumption per environment against entitlement on the capacity page.
  • Lifecycle policy. Delete sandboxes when a project closes and developer environments when a maker leaves.
  • Naming convention. Put the owner, business unit and retention date in each environment name so the review takes minutes.
  • Copy discipline. Copy only customizations and schemas, without data, when testers do not need production records.

When is Power Apps per app cheaper than Power Apps Premium?

Per app is cheaper for a user who runs 1 to 3 apps. At 4 apps the cost matches Power Apps Premium, which covers unlimited apps. Since January 2, 2026, Microsoft no longer sells per app to new customers under an Enterprise Agreement or MPSA, so whether you can use it depends on how you buy.

Power Apps and Power Automate plans, list price
PlanList priceScope
Power Apps Premium (the former per user plan)$20 per user per month; $12 with 2,000 or more new licensesUnlimited apps per user, premium connectors, Dataverse
Power Apps per app$5 per user per app per monthOne app per user; closed to new EA and MPSA customers since January 2, 2026, still sold through CSP
Power Apps pay as you go$10 per active user per app per monthOne app, billed only for users who open it
Power Automate Premium (the former per user plan)$15 per user per monthUnlimited flows for that user
Power Automate Process$150 per bot per monthOne bot or process flow, any number of users
Power Automate per flow (retired)Was $100 per flow per month, minimum 5Removed from the price list on February 1, 2024 and replaced by Process

Existing Enterprise Agreement customers can keep renewing per app, and CSP customers, new or existing, can still buy it. MPSA customers lose it when their agreement ends, with a 60 day window to move to another plan. If you hold per app licenses under an EA, do not let them lapse at renewal.

Which Power Platform license fits each user?

  • One app. Per app at $5 per user per month fits.
  • Two or three apps. Per app licenses stack to $10 to $15 per user per month, still below Premium.
  • Four or more apps. Power Apps Premium at $20 per user per month fits.
  • One shared flow. A single process flow used by many people now needs Power Automate Process at $150 per month. The old per flow plan at $100 per flow per month is gone from the price list, so older sizing notes understate this cost.
  • Personal flows. A user who builds and runs their own flows fits Power Automate Premium at $15 per user per month.

Do Dynamics 365 users need Power Apps licenses at all?

Often they do not. Full Dynamics 365 licenses include limited Power Apps rights to customize and extend the licensed app within the same environment. Buying Power Apps Premium for Dynamics users whose custom apps only extend Dynamics 365 in that environment pays twice for the same use. See our per user versus per app comparison for edge cases.

How do you bring a credible alternative into a Dynamics 365 renewal?

Name a specific rival for each workload, get an indicative price and show Microsoft a dated evaluation. Dynamics 365 competes with Salesforce, Oracle Fusion, SAP S/4HANA, Workday and others, and a documented alternative improves the opening discount at renewal.

  • Sales and Customer Service. Salesforce Sales Cloud and Service Cloud, Oracle CX, SAP Customer Experience.
  • Field Service. Salesforce Field Service, ServiceMax, Oracle Field Service Cloud.
  • Finance and Supply Chain Management. SAP S/4HANA, Oracle Fusion Cloud Finance and SCM, Workday Financial Management.
  • Project Operations. Workday Projects, SAP S/4HANA Project, Oracle Project Portfolio Management.
  • Marketing. Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot Marketing Hub.
  • HR. Workday HCM, SAP SuccessFactors, Oracle Fusion HCM, ADP.

One workload with a real evaluation, such as customer service against Service Cloud, carries more weight with Microsoft than six vendor names on a slide. Our Dynamics 365 versus Salesforce cost comparison is a useful starting point.

Dynamics 365 overspend rarely comes from the rate card. It comes from Full licenses attached to work that a Team Members license already covers.

What will the Microsoft account team say, and how should you reply?

Expect the conversation to push toward more Full licenses, more capacity and a quick signature. These are the lines we hear most, with the replies that hold up.

Account team lines and replies
What you will hearWhat to say back
"Put everyone on Full licenses so you are covered in an audit."Coverage is decided by security roles. Our role map and the over licensed user report show which users need Full, and we will license to that.
"Team Members cannot do what those users do."Show us the duty or privilege in their roles that requires a Full license. If there is one, we will change the role or the license.
"The October 2024 price increase applies to everyone."It applies at renewal. We want the new unit prices held for the full term and a written cap on the next increase.
"From SA is gone, so the renewal is priced at full list."Existing From SA licenses renew in like quantities. Quote those at the From SA rate and only new users at full price.
"Buy capacity now while the add-on price is discounted."We will clean up sandboxes and audit data first, then buy the measured gap.

Which contract terms should you ask for at renewal?

Ask for terms that let the license mix follow the business during the term. Price alone does not protect you if you cannot change the mix for three years.

  • Price hold for the term. Fixes Full, attach and Team Members prices so a mid term increase cannot reach you.
  • Swap right at each anniversary. Allows you to switch users from Full to Team Members or Operations Activity as roles change, without waiting for renewal.
  • From SA renewal schedule. Lists each From SA SKU and quantity in the order so renewal rights are on paper.
  • Capacity add-on pricing. Sets the price per GB for database, file and log for the term, before you need them.
  • Bounded audit language. Limits look back periods and sets notice, using the audit clause wording we recommend.
  • Per app continuity. Confirms your right to renew Power Apps per app licenses at the current price.

When should you start preparing for a Dynamics 365 renewal?

Start 12 months out. Role mapping and capacity cleanup can take two quarters in a large tenant, and you want the results in hand before Microsoft sends a quote.

Renewal preparation timeline
Before renewalWhat to do
12 monthsPull the order forms, list every SKU including From SA and per app, and export license assignments and security roles.
9 monthsRun the role map and the over licensed user report. Start sandbox and audit data cleanup.
6 monthsSettle the target license mix and capacity need. Open a real evaluation of one alternative workload.
3 monthsSend Microsoft your target quantities and the contract terms you require. Get benchmark pricing.
1 monthCheck the quote line by line against the target mix, the From SA quantities and the price hold.
How we help

We run the role map, the capacity review and the renewal negotiation with your team through Vendor Shield, our Renewal Program and the Benchmark Program. Our benchmarking work shows what comparable buyers pay, and the Dynamics 365 negotiation guide covers the commercial terms in more depth. Read about us or contact the team.

What to do next

  1. Pull the Dynamics 365 order forms. Record the contracted licenses per app, the attach licenses, the From SA SKUs and the Dataverse capacity you bought.
  2. Reconcile every user to a license. Map Full, attach, Team Members, Operations Activity and Operations Device against security roles and actual activity.
  3. Fix base and attach order. Make sure each multi app user holds the most expensive app as the base.
  4. Audit Dataverse consumption per environment. Count production and sandbox environments, clear stale copies and set audit retention before you buy capacity.
  5. Protect From SA and per app renewals. Confirm quantities and expiry dates so neither lapses in the renewal.
  6. Rebalance Power Platform licenses. Match Power Apps and Power Automate plans to how many apps and flows each user runs.
  7. Build one credible alternative. Evaluate Salesforce, Oracle Fusion, SAP S/4HANA or Workday for a single workload and put the result in front of Microsoft 6 months before signature.

Frequently asked questions

What is the most common Dynamics 365 licensing mistake?

Assigning Full licenses to people who only read, approve or record time. Full licenses listed at $95 to $180 before October 2024 and now run $105 to $210, against $8 for Team Members. A role by role map built from security roles and sign in activity shows which users can move down a tier.

When does the Dynamics 365 Team Members license fit?

It fits users who read data, approve requests, enter time, maintain their own records or use one custom app built on no more than 15 additional tables. Anyone who processes cases, manages opportunities or posts journals needs a Full license. In our reviews Team Members fitted 35 to 55 percent of active users.

What is a Dynamics 365 attach license?

It is a lower priced license for a second Dynamics 365 app, assigned to a user who already holds a Full base license. Older price sheets called it an Additional user license. Ask Microsoft to list each base and attach pair in the quote so eligibility is confirmed before you sign.

How does Dataverse capacity work with Dynamics 365?

Capacity is pooled across the tenant in three types: database, file and log. Full licenses add to the database and file pools, while Team Members add nothing. Sandboxes and the default environment draw on the same pool, so one team's test data can consume capacity another team needs.

What was the From SA step up, and can you still use it?

It let Dynamics AX, CRM, NAV, GP and SL customers with active Software Assurance move to Dynamics 365 at a discount. Microsoft no longer accepts new From SA orders, but licenses you already hold renew in like quantities up to the number expiring. Keep the full count and have each From SA SKU named in the renewal order.

How do we right size Power Apps licensing?

Count the apps each user actually opens over a quarter. One to three apps favor per app licenses where your agreement still allows them; four or more favor Power Apps Premium. Users who only extend Dynamics 365 in the same environment may need no Power Apps license at all.

What competitive alternatives should we reference in a Dynamics 365 renewal?

Pick the alternative that fits your largest workload: Salesforce for sales and service, SAP S/4HANA, Oracle Fusion or Workday for finance, and Workday HCM or SAP SuccessFactors for HR. Adobe and HubSpot cover marketing. A dated evaluation of one of them persuades Microsoft more than a long list.

How does Redress help with Dynamics 365 licensing mistakes?

We work through Vendor Shield, our Microsoft practice, the Renewal Program and the Benchmark Program. You get a user license reconciliation, a Dataverse capacity review per environment, a From SA check, a competitive case and a counter offer model for any settlement, led by a Microsoft commercial specialist with Dynamics 365 experience.

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