How is SAP Sales Cloud priced?

SAP Sales Cloud is licensed on a per user per month framework. The framework segments across SAP Sales Cloud Standard, Professional, and Performance, typically listing at $50 to $150 per user per month. The competitive framework anchors against Salesforce Sales Cloud, Microsoft Dynamics 365 Sales, and Oracle Fusion Sales.

How is SAP Commerce Cloud priced?

SAP Commerce Cloud is priced on a Gross Merchandise Value (GMV) framework, segmenting across B2B, B2C, and Public Sector. The competitive framework anchors against Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, and BigCommerce Enterprise.

What is the SAP Customer Data Cloud framework?

SAP Customer Data Cloud is the broader SAP customer identity framework, formerly Gigya which SAP acquired in 2017. It segments across SAP Customer Identity, Consent and Preference Management, and SAP Customer Profile. The competitive framework anchors against Salesforce Data Cloud, Adobe Real Time CDP, Okta Customer Identity, and Auth0.

SAP Emarsys is the SAP customer engagement automation framework, acquired by SAP in 2020. The framework anchors against the broader B2C marketing automation framework. The competitive framework anchors against Salesforce Marketing Cloud, Braze, Bloomreach Engagement, and Klaviyo.

White Paper · SAP · Buyer Side

SAP CX Negotiation Guide: Customer Experience. A buyer side white paper.

The buyer side framework for SAP CX Negotiation Guide: Customer Experience. SAP Customer Experience (CX) is the load bearing SAP customer engagement framework, segmenting across SAP Sales Cloud, SAP Service Cloud, SAP Marketing Cloud, SAP Commerce Cloud, SAP Customer Data Clo

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SAP Customer Experience (CX) is the load bearing SAP customer engagement framework, segmenting across SAP Sales Cloud, SAP Service Cloud, SAP Marketing Cloud, SAP Commerce Cloud, SAP Customer Data Cloud (formerly Gigya), and SAP Emarsys. This paper sets out the buyer side framework against Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud, and Oracle Fusion CX. Read the related SAP CX Licensing Guide and SAP RISE negotiation.

What you will learn

How SAP CX segments across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Customer Data Cloud, and Emarsys
How SAP Sales Cloud and Service Cloud compete against Salesforce, Microsoft Dynamics 365, and Oracle Fusion
How SAP Commerce Cloud anchors on a Gross Merchandise Value (GMV) pricing framework
How SAP Customer Data Cloud (formerly Gigya) competes against Salesforce Data Cloud, Adobe Real Time CDP, Okta, and Auth0
How SAP Emarsys competes against Salesforce Marketing Cloud, Braze, Bloomreach, and Klaviyo
The five buyer side moves at the broader SAP CX renewal cycle
How the SAP MSA framework anchors the broader SAP CX commercial framework

SAP CX Negotiation Guide: Customer Experience

1. Executive summary
2. The SAP CX framework
3. SAP Sales Cloud
4. SAP Service Cloud
5. SAP Marketing Cloud
6. SAP Commerce Cloud
7. SAP Customer Data Cloud
8. SAP Emarsys
9. The SAP CX negotiation framework

Who this is for

Chief Customer Officers, Chief Marketing Officers, Chief Digital Officers, Chief Information Officers, Vice Presidents of Sales, Vice Presidents of Customer Service, Vice Presidents of Marketing, Vice Presidents of Digital Commerce, and procurement leaders running SAP CX at scale.

White Paper · SAP

SAP CX: Negotiate the broader SAP customer experience framework on your terms.

A buyer side framework for SAP Customer Experience. The SAP Sales Cloud framework, SAP Service Cloud framework, SAP Marketing Cloud framework, SAP Commerce Cloud framework, SAP Customer Data Cloud framework, SAP Emarsys framework, and the broader competitive framework.

Used across more than five hundred enterprise software engagements. Independent. Buyer side. Built for customer engagement and procurement leaders running the next SAP CX renewal cycle.

No download. The paper opens in your browser. Corporate email only (we reject Gmail, Yahoo, Hotmail, Outlook, AOL, and similar free providers).

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SAP CX quotes typically delivered material commercial complexity. Redress reframed the framework around the actual customer SAP Sales Cloud framework, SAP Service Cloud framework, SAP Marketing Cloud framework, SAP Commerce Cloud GMV framework, and the actual customer Salesforce framework. Twenty six percent off the broader SAP CX framework.

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SAP CX Negotiation Guide: Customer Experience. A buyer side white paper.

What you will learn

Table of contents

SAP CX Negotiation Guide: Customer Experience

Who this is for

SAP CX: Negotiate the broader SAP customer experience framework on your terms.

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The advisor your vendors do not want.

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