Salesforce Marketing Cloud is the load bearing Salesforce marketing framework, anchoring the broader Salesforce marketing automation framework against the broader cloud marketing framework. Salesforce Marketing Cloud segments the broader Marketing Cloud framework across the Marketing Cloud Engagement framework (broader email plus mobile plus social marketing framework, formerly ExactTarget), the Marketing Cloud Account Engagement framework (broader B2B marketing automation framework, formerly Pardot), the Marketing Cloud Personalization framework (broader real time personalization framework, formerly Interaction Studio), the Marketing Cloud Intelligence framework (broader marketing analytics framework, formerly Datorama), the Marketing Cloud Customer Data Platform framework, the Marketing Cloud Growth framework (broader smaller customer framework), the Marketing Cloud Advanced framework, and the bespoke Marketing Cloud framework at the upper customer scale. This paper sets out the buyer side framework for Salesforce Marketing Cloud negotiation, the Marketing Cloud Engagement Edition framework (Pro, Corporate, Enterprise), the Marketing Cloud per contact framework, the Marketing Cloud per send framework, the Marketing Cloud Einstein framework, the Adobe Experience Cloud vs Salesforce Marketing Cloud competitive framework, and the buyer side moves at the broader Marketing Cloud renewal cycle. Read the related Salesforce services practice, the Salesforce knowledge hub, and the Salesforce renewal playbook.
What you will learn
- How Salesforce Marketing Cloud segments the broader marketing automation framework across Engagement, Account Engagement (Pardot), Personalization, Intelligence (Datorama), CDP
- How the Marketing Cloud Engagement Edition framework (Pro, Corporate, Enterprise) anchors the broader Marketing Cloud Engagement pricing framework
- How the Marketing Cloud per contact framework anchors the broader Marketing Cloud Engagement pricing framework
- How the Marketing Cloud per send framework anchors the broader Marketing Cloud Engagement pricing framework
- How the Marketing Cloud Einstein framework anchors the broader Marketing Cloud generative AI framework
- How the Adobe Experience Cloud vs Salesforce Marketing Cloud competitive framework typically delivers material commercial leverage
- The eleven move buyer side framework for Salesforce Marketing Cloud
- How to anchor the broader Marketing Cloud framework against the customer actual Marketing Cloud deployment framework
Table of contents
Salesforce Marketing Cloud Negotiation
- 1. Executive summary
- 2. The Marketing Cloud Engagement framework
- 3. The Account Engagement framework
- 4. The Personalization framework
- 5. The Intelligence framework
- 6. The CDP framework
- 7. The Edition framework (Pro, Corporate, Enterprise)
- 8. The per contact and per send framework
- 9. The eleven move buyer side framework
- 10. How we engage
Who this is for
Chief Marketing Officers, Vice Presidents of Marketing Operations, Vice Presidents of IT Procurement, Salesforce Center of Excellence leaders, Marketing Center of Excellence leaders, and procurement leaders running Salesforce Marketing Cloud at scale.
