Microsoft Negotiations

Microsoft AI Services Terms: What Legal Teams Need to Watch

Microsoft AI Services Terms to review

Microsoft AI Services Terms: What Legal Teams Need to Watch

Executive Summary:
Azure OpenAI Service offers cutting-edge generative AI capabilities under Microsoftโ€™s cloud, but its contracts come with nuanced terms that enterprises must scrutinize.

This advisory highlights key clauses and considerations, including data retention and privacy commitments, pricing models, and customer obligations, that IT, procurement, finance, and legal decision-makers should review when evaluating or negotiating Azure OpenAI agreements.

Understanding these terms will help your organization secure better contract protections, avoid hidden pitfalls, and maximize the strategic value of Azureโ€™s AI services.

Data Privacy and โ€œNo Trainingโ€ Commitments

Microsoftโ€™s โ€œno trainingโ€ clause is a centerpiece of its Azure OpenAI terms.

In plain language, Microsoft promises it will not use your prompts, files, or outputs to train or improve its own AI models. Your data remains isolated in your Azure tenant โ€“ it isnโ€™t shared with OpenAI (the third-party) or other customers.

This assurance addresses a major concern for enterprises: it prevents your proprietary information or IP from inadvertently becoming part of Microsoftโ€™s AI knowledge base.

For example, if a law firm feeds in confidential contracts or a manufacturer inputs trade secrets, those wonโ€™t be fed back into the modelโ€™s learning.

Legal teams should nonetheless get this promise in writing via the product terms or Data Protection Addendum to ensure itโ€™s contractually enforceable.

That said, โ€œno trainingโ€ doesnโ€™t mean zero data usage.

Microsoft retains certain data for a limited timeย to ensure the service operatesย safely. Specifically, Azure OpenAI may log your prompts and the AIโ€™s responses for up to 30 days for the purpose of abuse detection and troubleshooting.

If the system flags content as potentially violating the Azure OpenAI Code of Conduct (for hate speech, self-harm, violence, etc.), Microsoft personnel can review the prompt/response snippets.

In other words, sensitive information could be seen by a human reviewer under specific conditions. This is a crucial nuance: many customers hear โ€œwe donโ€™t train on your dataโ€ and assume no one at Microsoft ever accesses our data. In reality, your data isnโ€™t used to improve the AI, but it might be briefly stored and inspected for policy violations.

Negotiation tip: If your organization handles highly confidential or regulated data, address this upfront. Microsoft has an internal process for opting out of content logging (sometimes called modified abuse monitoring).

Large enterprise customers โ€“ especially those with dedicated account reps โ€“ can apply for an exception so that prompts and outputs are not retained at all.

Pushing for this in your Azure OpenAI agreement (or via an addendum) can mitigate the confidentiality risk, essentially closing the loophole that allows human review.

However, note that opting out may disable certain safety features; Microsoft will require justification and may grant it only to managed customers with sufficient oversight.

At a minimum, ensure that the contract documents specify what data Microsoft can retain and for how long, and include strict confidentiality obligations for any data that is stored or viewed for support purposes.

Legal teams should also verify that Microsoftโ€™s standard privacy and security commitments (found in the Data Protection Addendum) apply to Azure OpenAI, treating any customer-provided content as โ€œCustomer Dataโ€ with all associated protections.

Data Residency and Sovereignty Concerns

Global enterprises often need to know where Azure OpenAI will process and store their data. Microsoftโ€™s terms and documentation indicate that your data at rest resides in the Azure region/geo you select, but there are important caveats.

By default, Azure OpenAI might leverage a โ€œGlobalโ€ deployment model for certain features or models, meaning data could be processed in any geography where Microsoft has capacity.

For example, if you use a globally distributed model or a preview feature, your prompt might be routed to a data center outside your home region to balance load.

This raises potential data sovereignty concerns, especially for EU customers or those subject to strict data localization laws.

Fortunately, Microsoft has introduced Azure OpenAI Data Zones for regions like the EU. If you deploy your Azure OpenAI resource in a โ€œDataZone โ€“ EUโ€ (European Union Data Zone), Microsoft commits to ensuring that prompts and responses remain within EU boundaries.

In practice, this means that an Azure OpenAI instance in Germany will only process data in EU-based data centers. Likewise, any stored fine-tuning data or conversation history will reside in the chosen geographical location.

Enterprises should leverage these options by choosing regional deployments (or specific data zones) that align with their compliance needs, rather than the Global setting.

If Microsoft offers an โ€œAdvanced Data Residencyโ€ add-on or similar for Azure services, consider it if your industry requires guaranteed in-region data handling.

Watch for clause gaps:

The standard product terms may not spell out every detail of data residency.

Often, specifics can be found in Microsoftโ€™s technical documentation or footnotes. There may not be an explicit contractual promise that โ€œall processing stays in Country Xโ€ unless you negotiate it.

If data sovereignty is a deal-breaker, negotiate a custom clause confirming your data will remain within specified locations (at least for data at rest, and ideally for processing as well).

Additionally, inquire about Azure OpenAI availability in sovereign clouds (e.g., Azure Government, if applicable) โ€“ Microsoft is expanding its AI services to government regions, but these may lag behind the commercial cloud in features and may require separate contracts.

Another consideration is audit and transparency.

Traditional outsourcing contracts might allow audits of a vendorโ€™s data handling, but with cloud services like Azure OpenAI, Microsoft generally doesnโ€™t permit individual customer audits of its infrastructure. Instead, they offer certifications and audit reports (such as SOC and ISO) to verify controls.

This is usually acceptable for most enterprises; however, if your regulators or internal policies require direct audit rights, you may find a gap in the contract that needs to be addressed. Pushing for stronger audit clauses on a multi-tenant cloud service is usually not fruitful โ€“ a more practical approach is to request additional assurances or documentation.

For instance, ask Microsoft to map Azure OpenAIโ€™s controls to your required compliance frameworks or to include it in any existing on-site audit your company already negotiates for broader Azure services.

Ensure you obtain all relevant compliance reports for Azure OpenAI and factor those into your risk assessment.

The bottom line: know where your data will go and how youโ€™ll verify that, and bake those understandings into the agreement or supporting documents.

Pricing and Cost Management: Avoiding Surprises

Azure OpenAI follows a consumption-based pricing model.

There are no per-user licenses for the service itself; instead, you pay for what you use (typically per 1,000 tokens processed or per hour for certain model deployments).

This usage-based model offers flexibility, but it can lead to unpredictable costs if your usage spikes or isnโ€™t well managed.

Enterprises need to be proactive in managing and negotiating pricing to avoid budget overruns and lock-in.

First, get clarity on the cost structure for the specific AI models you plan to use (GPT-4, GPT-3.5, Embeddings, etc.). Each model has its rate.

For example, GPT-4 is significantly more expensive per output token than earlier modelsโ€”a fact that can translate into hefty bills if usage scales across multiple business units. Microsoftโ€™s list prices are published, but enterprise agreements can offer better terms.

When negotiating, treat Azure OpenAI like any other strategic Azure service: seek volume-based discounts or credits.

If you anticipate, say, $50k/month in OpenAI usage, you can negotiate a custom rate card (e.g., a percentage off the consumption rate) or tiered pricing (e.g., after X million tokens per month, the price per token drops by Y%).

Microsoft is often willing to accommodate discounts if you commit to a certain spend level or if Azure OpenAI is a key part of a broader Azure deal.

One smart tactic is to incorporate Azure OpenAI into your overall Azure commitment (EA or enterprise agreement).

By bundling it under your Azure consumption commitment, any spend on OpenAI can draw down against prepaid Azure credits at a discounted rate. This not only provides financial efficiency but also extends yourย enterprise contract protectionsย (such as negotiated pricing caps and renewal price locks) to the OpenAI service.

Insist that Azure OpenAI usage counts toward any existing Azure monetary commitment or minimum, so youโ€™re not paying extra on top.

Also, verify that your EAโ€™s price protections apply โ€“ for instance, if you have a clause limiting annual Azure price increases, ensure Azure OpenAI isnโ€™t exempt from that.

To illustrate the options and implications, consider the following comparison:

Consumption ApproachCost BasisNegotiation LeverageLock-In Risk
Pay-as-you-go (no commitment)Standard published rates per unit (tokens, transactions). Pay only for actual usage each month.Low leverage by default. You pay list price, but you can stop or reduce usage anytime.Low contractual lock-in (fully flexible month-to-month). However, integration creates practical lock-in โ€“ once apps rely on Azure OpenAI, switching isnโ€™t instant.
Azure commit (pre-paid credits)You commit a certain spend on Azure (including OpenAI) over a term, often 1-3 years. Usage draws from this at discounted rates.High leverage if you commit big. Negotiate volume discounts or bonus credits. Microsoft may offer tiered rates (e.g. first X units at base price, next units at 20% off).Medium lock-in. Youโ€™re financially committed to spend (or lose the value of credits). Ensure terms allow adjusting if consumption patterns change.
Multi-year agreement with custom ratesFixed pricing (or caps) for Azure OpenAI usage over a multi-year term, often as an EA amendment.High leverage if Azure OpenAI is a centerpiece. You might secure a price lock or special pricing for new AI features.Medium-to-high lock-in. You benefit from stable pricing, but youโ€™re tied to Microsoft for that term. Include exit clauses or renewal review to avoid being stuck if the tech or market evolves rapidly.

The table above highlights that flexibility vs. cost is a trade-off. Many enterprises start with a pay-as-you-go model for a pilot, then transition to a committed model once usage patterns become solidified.

During negotiations, also consider offering free trial credits. For example, Microsoft often has funding programs for AI pilots (e.g., โ€œWeโ€™ll give you $X in Azure credits to try OpenAI Service for 2 monthsโ€). Donโ€™t leave those on the table โ€“ they reduce initial risk and cost.

Avoiding lock-in: Lock-in with Azure OpenAI can come in subtle forms.

Technically, youโ€™re not forced into long-term use โ€“ you can turn off the service if it no longer meets your needs.

However, practically, once your developers integrate Azure OpenAI into workflows and users become accustomed, you establish a dependency. To protect yourself, keep contract terms as flexible as possible.

If you agree to a certain spend or user count, limit the term (e.g., a 1-year pilot program or coterminous with your EA renewal).

Include a โ€œbenchmark and adjustโ€ clause, if possible. For example, at the one-year mark, both parties will review usage and pricing in light of any new Microsoft AI offerings or competitive alternatives.

This allows you to renegotiate if, for example, a cheaper model becomes available or if actual usage differs significantly from the estimates.

Also, watch out for any contract language that might restrict you from using alternative AI solutions alongside Azureโ€™s.

Microsoftโ€™s agreements typically donโ€™t demand exclusivity โ€“ youโ€™re free to use other AI platforms โ€“ and you should keep it that way.

Maintain the ability to pivot to another service or bring in an additional provider (for instance, using OpenAIโ€™s API directly or an open-source model) if Azureโ€™s terms or performance no longer align with your interests.

In summary, treat Azure OpenAIโ€™s costs like a cloud utility that can surge: negotiate safeguards (such as discounts, credits, or caps) now and maintain flexibility to adapt later. This will help you avoid sticker shock and maintain a positive ROI as you deploy AI at scale.

Contractual Risks and Customer Obligations

Azure OpenAI might be a cutting-edge technology, but at its core, itโ€™s a Microsoft cloud service โ€“ meaning your enterprise will have a set of responsibilities and risks to manage under the contract.

Itโ€™s critical to understand what youโ€™re agreeing to and whatโ€™s expected of your organization in return for using the service.

Acceptable Use and Content Standards: When using Azure OpenAI, customers must abide by Microsoftโ€™s Responsible AI guidelines and Code of Conduct.

Practically, this means your users canโ€™t deliberately generate prohibited content (such as hate speech, extreme violence, or unlawful material), and you shouldnโ€™t use the AI to attempt disallowed tasks (like attempting to break encryption or spread disinformation). Microsoftโ€™s terms give them the right to suspend or terminate service for misuse.

For enterprise buyers, this translates to an internal obligation: you need to train and monitor your end-users or developers who will call the Azure OpenAI API. Incorporate these usage rules into your internal AI governance policies.

For example, if your company plans to allow employees to use Azure OpenAI for drafting content, ensure everyone is aware of the boundaries (e.g., no entering personal data without approval, no generating harassing content, etc.).

A breach by one user could jeopardize your entire contract or at least result in a service suspension until issues are remedied.

Output Use and Intellectual Property:

One common question is, โ€œWho owns the output generated by the AI?โ€ Under Microsoftโ€™s terms, you typically own your input and output โ€“ Microsoft doesnโ€™t claim rights to the content you or the AI create.

However, ownership doesnโ€™t equal safety.

The AIโ€™s output might include boilerplate or common phrases that arenโ€™t copyrighted, but thereโ€™s a chance (however small) that some generated text or code resembles existing copyrighted or patented material.

Microsoftโ€™s contracts disclaim liability for such scenarios.

In essence, the agreement will say that the service is provided โ€œas-is,โ€ and Microsoft makes no warranties that the output wonโ€™t infringe IP or be fit for a particular purpose.

Itโ€™s the customer’s responsibility to review and use the AIโ€™s output responsibly.

For legal teams, this is a red flag area: if your business relies on AI-generated content (such as marketing copy, software code, or analyses), you must have an internal review or quality control step in place.

Donโ€™t assume the AI is correct or legally clean; verify important outputs just as you would content from a human junior employee. Additionally, consider scaling yourย IP indemnification strategy.ย 

Microsoft is unlikely to indemnify you for AI outputs, so your company may need to secure its insurance or indemnities, especially if delivering AI-generated work to clients.

At a minimum, build in time to allow legal review of any high-stakes output before itโ€™s published or used externally.

Customer Obligations in Detail:

Here are some key obligations and risk areas to watch in Azure OpenAI agreements, and how to handle them:

  • Compliance with Microsoftโ€™s Service Terms: You must follow all applicable Microsoft Product Terms for Azure OpenAI. This includes not extracting model data or attempting to reverse-engineer the AI. If Microsoft updates its terms (which can happen as AI regulations evolve), youโ€™re expected to comply or risk losing access. Assign someone on your team to track the policy changesย that Microsoft publishes for itsย AI services.
  • โ€œNo Competitor Trainingโ€ Clause: Interestingly, Microsoft prohibits using Azure OpenAI to create or improve a competing AI service. For example, you canโ€™t systematically feed GPT-5 outputs into training your large language model meant to replicate GPT-5โ€™s capabilities (unless Microsoft expressly allows it). This is mostly to prevent abuse of their service as a shortcut to building rival AI. Most enterprises wonโ€™t unintentionally encounter this issue, but be mindful if your contract or use case involves any form of fine-tuning or data generation โ€“ ensure it doesnโ€™t violate this restriction. If your strategy does include developing proprietary AI models, clarify with Microsoft what is permissible.
  • Data Security Measures: Although Microsoft manages the infrastructure, customers are often required to use the service securely. This may involve using encryption, keys, or adhering to specific integration patterns. Ensure your IT team enables all available security features (such as customer-managed keys for any data at rest, role-based access control for who can invoke the AI, and network isolation if possible). Microsoftโ€™s default security is strong, but your contract may require you to configure it correctly. Failing to do so could heighten your risk in an incident โ€“ and while Microsoft will handle backend security, a misconfiguration on your side could lead to data leaks that youโ€™re responsible for.
  • Liability Limits and Indemnity: Microsoft typically caps its liability in standard agreements, often to amounts such as the fees paid or a fixed dollar figure. Azure OpenAI will fall under those same caps unless you negotiate otherwise if your use of AI could realistically lead to significant damages (imagine a scenario: the AI generates faulty financial advice that causes losses, or leaks confidential data), consider whether the standard cap is sufficient. Pushing Microsoft on core liability terms is challenging. Still, you may have room to negotiateย remediesย instead โ€“ for instance, securing a stronger service credit commitment in the event of outages, or an obligation for Microsoft to cooperate in any regulatory investigations arising from the AI service. Also, clarify indemnification clauses: Microsoft may not indemnify output, but they should indemnify you for claims that the Azure software itself infringes someoneโ€™s IP (this is common in Microsoftโ€™s terms). Verify that such provider indemnities are in place, and also that any open-source components in the AI models donโ€™t introduce license risks to you (Microsoft would typically handle this, but itโ€™s wise to confirm in the contract or ask in due diligence).

In short, know your responsibilities under the Azure OpenAI contract and put governance around them. Much of the risk associated with generative AI can be mitigated through effective policy and process.

By controlling the data you input, how you utilize outputs, and how you monitor usage, you can fulfill your end of the contract and protect your interests.

Where the standard terms feel insufficient (be it in data handling, liability, or compliance), be prepared to negotiate or seek written clarification.

Microsoft wants marquee enterprise customers for its AI โ€“ use that leverage to firm up any weak spots in the terms before you sign.

Recommendations

  • Integrate Azure OpenAI into Your Enterprise Agreement: Treat Azure OpenAI as a core service, not a niche add-on. Folding it under your main Microsoft agreement ensures you benefit from pre-negotiated protections (liability caps, data protection terms) and volume pricing. Donโ€™t accept a lightweight click-through agreement โ€“ get it documented in your enterprise contract.
  • Demand Clarity on Data Handling: Insist on clear, written commitments about data usage, retention, and location. If your industry requires it, negotiate an addendum to ensure thatย allย Azure OpenAI processing and storage are maintainedย in specific jurisdictions. For highly sensitive data, pursue the logging opt-out (no prompt retention) and obtain a confidentiality clause that covers any human reviews or support access by Microsoft.
  • Leverage Volume for Discounts: If you anticipate substantial AI usage, go to Microsoft with a usage forecast and request a custom pricing proposal. Push for token volume discounts, free usage credits for pilots, or a fixed rate if you commit to spend X over the year. Microsoft has flexibility here โ€“ especially if Azure OpenAI is a competitive win for them โ€“ so ask for more than the default terms.
  • Keep Terms Short and Flexible: Avoid locking into multi-year, inflexible commitments for a rapidly evolving technology. Align with your EA renewal cycles and include โ€œescape hatchesโ€ such as opt-out or scale-down rights after an initial phase. Ensure you can renegotiate if Microsoft releases a new model or if pricing drops (a โ€œmeet or beatโ€ clause on future pricing can be a clever ask).
  • Prepare an Internal Usage Policy: Before deploying Azure OpenAI broadly, establish internal rules. Define what data types employees can or cannot input (e.g., no Personally Identifiable Information or client confidential text without approval). Set guidelines on vetting AI outputs. Ensure thereโ€™s a process to handle incidents (like if the AI returns inappropriate content). This not only keeps you in line with Microsoftโ€™s terms but also guards against misuse and compliance breaches on your side.
  • Monitor Regulatory and Contract Changes: Assign someone (or a team) to continuously monitor developments in AI regulations and Microsoftโ€™s terms of use. Cloud AI policy is in flux โ€“ Microsoft may update its terms to address new laws (like the EU AI Act). Youโ€™ll want to quickly assess those changes and possibly amend your agreement or usage approach accordingly. Keeping an eye out will ensure that you remain in contractual compliance as laws and services evolve, and avoid any unpleasant surprises.
  • Engage Legal & Security Early in AI Projects: Donโ€™t let Azure OpenAI be solely an IT experiment. Involving your legal, compliance, and cybersecurity teams from day one is essential. They can flag contract issues (like the need for a HIPAA BAA if youโ€™re in healthcare, or export control considerations if data might be processed globally) and help configure the service safely. Early cross-functional input will strengthen your negotiating position with Microsoft and lead to a smoother deployment later on.

Checklist: 5 Actions to Take

  1. Identify Use Cases & Data Sensitivity: Document what you plan to do with Azure OpenAI and what data youโ€™ll send it. Classify the data (public, confidential, secret) to determine what protections you need. This informs your must-haves in the contract (e.g., if any secret data is involved, you likely need the no-logging exception and strict region control).
  2. Gather and Review Key Terms: Pull together Microsoftโ€™s Product Terms for Azure OpenAI, the Azure OpenAI service documentation on data privacy, and your Microsoft Online Services Terms/DPA. Have your legal team and procurement review these line by line. Highlight clauses on data use, retention, acceptable use, security, and liability. This preparation will let you approach Microsoft with a clear list of questions or required changes.
  3. Consult with Microsoft Early:ย Engage your Microsoft account manager or representative to discuss your concerns and requirements. For example, ask: โ€œCan we turn off data retention for our tenant? How do we ensure EU-only processing? Can we get a pricing discount at X volume?โ€ Document their answers. If something is only a verbal promise, work to get it in writing (either in an email from Microsoft you can attach to the deal or, better, as an amendment to the contract). Starting this dialogue early in your procurement process will surface which terms are negotiable.
  4. Negotiate and Document the Agreement: When finalizing the contract or order for Azure OpenAI, ensure all the points discussed are captured. This could mean adding a rider or appendix that explicitly states data residency commitments, usage commitments, any special pricing, and reference to the DPA for privacy. Double-check that Azure OpenAI is listed as a covered service under your enterprise agreement documents. If you obtained any exceptions (such as content logging off), ensure that the approval is referenced or attached. The goal is to create a crystal-clear contract package that leaves no ambiguity regarding your rights and obligations.
  5. Implement Governance for Ongoing Use: Once the terms are finalized, operationalize them. Configure your Azure OpenAI instance according to the privacy settings you need (region selection, networking, keys). Distribute the internal policy to all service users. Set up cost monitoring in Azure to track usage against the negotiated discounts or limits. Plan a quarterly or bi-annual business review with Microsoft to discuss your Azure OpenAI consumption, any issues, and upcoming changes โ€“ this keeps both sides aligned and builds the relationship for any future re-negotiations or expansions.

FAQ

Q1: How is Azure OpenAI Service priced, and can we negotiate the rates?
A1: Azure OpenAI is priced on a pay-as-you-go model, charging based on usage (for instance, per 1,000 tokens processed or per image generated). There are no upfront license fees โ€“ you pay for the compute and API calls you consume. The good news is that enterprise customers can negotiate on pricing. If you anticipate high usage, you can request volume discounts or a custom rate card from Microsoft. Typically, youโ€™d leverage your Enterprise Agreement: any Azure spend commitments or discounts you have can apply to Azure OpenAI. For example, if youโ€™ve committed to spending $1 million on Azure this year, Microsoft might give you a better unit price for Azure OpenAI or some credit to kickstart your project. Always run the math on projected usage and discuss it with Microsoft โ€“ they have flexibility, especially if your Azure OpenAI deployment is large or high-profile. Also, ensure that your contract has some price protection. While Microsoft rarely raises prices suddenly, the AI field is new โ€“ you may want a clause that locks your Azure OpenAI rates for the term of your agreement or at least guarantees youโ€™ll get any public price reductions.

Q2: Will Microsoft see or retain our data when we use Azure OpenAI? Is our information confidential?
A2: Microsoft will not use your data to train its models or share it with other customers โ€“ thatโ€™s explicitly promised. Your prompts and the AIโ€™s outputs are considered your Customer Data and are protected under Microsoftโ€™s standard privacy terms (and often the data processing addendum you have in place). By default, Azure OpenAI does, however, log your interactions for a short period (up to 30 days) for system monitoring and abuse detection. This means that if something you input triggers a red flag in their system, that prompt/response might be reviewed by Microsoft personnel to ensure no terms are being violated. The data is encrypted and access is tightly controlled, but itโ€™s not 100% invisible to Microsoft. Suppose you cannot accept even that level of retention. In that case, you can request an exemption (available for certain large customers) so that logging is turned off โ€“ in which case, Microsoft wouldnโ€™t retain or review your prompts at all after processing. In any case, the service is designed so that your session data isnโ€™t used beyond your usage, and itโ€™s isolated to your instance. As with any cloud service, we recommend not storing ultra-sensitive data unless necessary โ€“ and if you do, ensure you have the necessary agreements or settings in place to protect it (such as the no-logging option or regional isolation). Internally, treat AI input like you would any external communication: share on a need-to-know basis and scrub any personal or secret info that isnโ€™t necessary for the task.

Q3: Who owns the content that the AI generates? Are there intellectual property risks with using Azure OpenAI?
A3: Generally, you own the outputs that Azure OpenAI produces for you, just as you own the data you input. Microsoftโ€™s terms indicate that they claim no ownership over your prompts or the results. That means if the AI helps you write some marketing copy or design a product idea, Microsoft wonโ€™t later assert rights to that material. However, owning the output doesnโ€™t guarantee itโ€™s free and clear from an IP perspective. The AI may generate text or images that are similar to existing works (for example, it might output a sentence that appears in a Wikipedia article, or code that matches an open-source snippet). Microsoft disclaims responsibility for this. They typically do not indemnify you if a third party were to claim that an AI-generated output infringes their copyright or patent. Therefore, there is a residual IP risk that your legal team should manage: important AI-generated content should undergo an IP review or plagiarism check to ensure its integrity and authenticity. In practice, many organizations use tools to screen AI outputs for originality. Microsoft does provide some content filters and can suppress copyrighted lyrics or text in outputs, but itโ€™s not foolproof. Thus, use Azure OpenAI outputs as a starting point or draft, and have human experts vet them. Over time, the legal understanding of AI outputs is evolving (for instance, courts and legislatures are debating who owns AI-created works); therefore, it is advisable to closely monitor this development. For now, contractually, assume that your company is responsible for the content it deploys, even if an AI helped create it โ€“ and plan accordingly with your risk management.

Q4: What obligations do we have to ensure the compliant and ethical use of Azure OpenAI?
A4: When you sign up for Azure OpenAI, you agree to a set of acceptable use policies and responsible AI principles set by Microsoft. Key obligations include: not using the AI service to attempt to generate prohibited content (like exploiting it for hate speech, violence, illicit behavior, etc.), not trying to break or circumvent the built-in content filters, and not using the outputs to mislead people without disclosure (for example, if you use AI-generated text, some contexts might require you to make clear itโ€™s AI-generated to comply with regulations). Youโ€™re also expected to secure access to the service โ€“ meaning donโ€™t expose your API keys or allow just anyone in your organization to use it without control. Essentially, you need to use Azure OpenAI in โ€œgood faithโ€ and within the bounds of law and Microsoftโ€™s rules. On an ethical front, Microsoft will require you to commit to principles such as fairness and privacy. So if you fine-tune a model on your data, you should ensure that the data was collected lawfully and that the outputs wonโ€™t be used to harm or discriminate. From a contract standpoint, violating these obligations can lead to suspension or termination of your service, so itโ€™s serious. We recommend creating aย compliance checklistย for your Azure OpenAI usage. Ensure that any use case is reviewed by legal/compliance for regulatory issues. Implement internal controls to restrict the deployment of AI solutions to trained staff, and periodically audit the use of AI. If Microsoft requires a mandatoryย Code of Conduct trainingย for using their AI (and sometimes provides resources), have your team complete it. By proactively policing your use, youโ€™ll not only stay within the contract but also maintain ethical standards, which is critical for trust and brand reputation.

Q5: Are we locked into using Azure OpenAI for the long term? What if we want to switch or stop using it?
A5: One advantage of Azure OpenAIโ€™s cloud model is that itโ€™s consumption-based โ€“ so if you decide to stop tomorrow, you simply stop calling the service and incur no new costs. Thereโ€™s no perpetual license that locks you in. That said, if youโ€™ve negotiated special pricing or committed to a certain spend, you may have agreed to a specific minimum usage or term. For example, to receive a significant discount, you might commit to spending $500,000 on Azure OpenAI over a year. In those cases, there is a financial lock-in: if you back out, you might forfeit discounts or even face a penalty (depending on how the contract is written). Make sure you understand any commitment you sign up for. Outside of contracts, thereโ€™s the practical lock-in. Once your applications and users rely on Azure OpenAI, migrating to another solution (such as a different AI provider or an on-premises model) would require time and effort. To maintain flexibility, many enterprises design their systems in a way that allows the AI component to be swapped if needed โ€“ for instance, by using abstraction layers or planning for model interoperability. Microsoft doesnโ€™t force exclusivity, so youโ€™re free to use other AI platforms in parallel or in the future. If you think you might pivot later, avoid any clauses that require a multi-year exclusive use of Azureโ€™s AI. Also, plan for data portability: if you fine-tune a model on Azure OpenAI, can you get that model out if needed? (Currently, fine-tuned models stay in Azure โ€“ you canโ€™t export them, but you can export the training data and results to recreate elsewhere). In summary, you arenโ€™t handcuffed to Azure OpenAI beyond your contractual commitments, but the deeper you integrate it, the stickier it becomes. Negotiate terms that allow you an easy exit at renewal points, and keep your architecture flexible. If down the road you choose to switch, having a termination or transition assistance clause for cloud services in your master agreement can be helpful โ€“ though for Azure OpenAI specifically, transition simply means turning it off and re-routing your applications to something else. Plan for that scenario just in case, even if youโ€™re confident in Azureโ€™s solution today.

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  • Fredrik Filipsson is the co-founder of Redress Compliance, a leading independent advisory firm specializing in Oracle, Microsoft, SAP, IBM, and Salesforce licensing. With over 20 years of experience in software licensing and contract negotiations, Fredrik has helped hundreds of organizationsโ€”including numerous Fortune 500 companiesโ€”optimize costs, avoid compliance risks, and secure favorable terms with major software vendors. Fredrik built his expertise over two decades working directly for IBM, SAP, and Oracle, where he gained in-depth knowledge of their licensing programs and sales practices. For the past 11 years, he has worked as a consultant, advising global enterprises on complex licensing challenges and large-scale contract negotiations.

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