Kings Hospitality. 15% off the broader AWS framework.

Kings Hospitality LLC is a United States luxury hospitality group, operating three flagship digital brands across the broader luxury hotel, bar, and restaurant framework. The three flagship properties are Hotel Guide (the broader luxury hotel directory framework), Bar Guide (the broader luxury bar directory framework), and Restaurant Guide (the broader luxury restaurant directory framework). All three luxury brands run on a single Amazon Web Services footprint. Redress engaged twelve weeks before the broader AWS Enterprise Discount Program (EDP) renewal anniversary and reframed the broader AWS framework around the actual customer Reserved Instance framework, the actual customer Savings Plans framework, the actual customer EDP framework, and the broader Microsoft Azure and Google Cloud competitive framework. The combined buyer side framework delivered fifteen percent against the broader AWS framework, anchored an extended Reserved Instance coverage framework, anchored a broader Compute Savings Plans framework, and reset the broader AWS EDP discount tier framework at the broader Kings Hospitality renewal anniversary. Read the related AWS services practice, the AWS EDP Negotiation Enterprise Playbook, the AWS EDP commitment calculator, the AWS Savings Plans versus Reserved Instances, and the AWS Reserved Instance and Savings Plan optimization paper.

The client

Kings Hospitality LLC is a United States luxury hospitality group anchored against the broader luxury digital brand framework. The group operates three luxury digital flagship properties across the broader luxury hotel, bar, and restaurant framework. The first flagship property, Hotel Guide, anchors the broader luxury hotel directory framework, the broader luxury hotel review framework, the broader luxury hotel imagery framework, and the broader luxury hotel concierge framework. The second flagship property, Bar Guide, anchors the broader luxury bar directory framework, the broader luxury cocktail bar framework, the broader luxury rooftop bar framework, and the broader luxury bar concierge framework. The third flagship property, Restaurant Guide, anchors the broader luxury restaurant directory framework, the broader luxury restaurant review framework, the broader luxury Michelin starred restaurant framework, and the broader luxury restaurant concierge framework. The three luxury digital brands serve the broader luxury hospitality consumer audience across the broader United States luxury market.

The challenge

Kings Hospitality engaged Redress twelve weeks before the broader AWS EDP renewal anniversary. The broader AWS framework had grown organically across the broader three luxury digital brands. AWS Reserved Instance coverage sat at thirty four percent of the broader Amazon EC2 framework, AWS Savings Plans coverage sat at zero, and the broader AWS On Demand framework anchored the broader majority of the AWS spend framework. AWS account team had quoted the broader AWS EDP renewal framework with a five percent EDP discount tier framework against the broader AWS On Demand list price framework. Kings Hospitality challenged the broader AWS EDP discount tier framework, challenged the broader AWS Reserved Instance coverage framework, and challenged the broader AWS Savings Plans framework. Read the related AWS EDP Negotiation Enterprise Playbook.

The AWS workload

Kings Hospitality runs the broader three luxury digital brands on a single AWS footprint. The broader AWS workload anchors against the broader Amazon Elastic Compute Cloud (EC2) framework, the broader Amazon Relational Database Service (RDS) framework, the broader Amazon Aurora framework, the broader Amazon DynamoDB framework, the broader Amazon Simple Storage Service (S3) framework, the broader Amazon CloudFront framework (the broader content delivery network framework that anchors the broader luxury imagery framework, the broader luxury video framework, and the broader luxury menu framework), the broader AWS Lambda framework (the broader serverless framework that anchors the broader luxury booking framework, the broader luxury reservation framework, and the broader luxury concierge framework), the broader Amazon API Gateway framework, the broader Amazon Personalize framework (the broader luxury recommendation framework), the broader Amazon Rekognition framework (the broader luxury image classification framework), the broader Amazon OpenSearch framework (the broader luxury search framework), and the broader Amazon CloudWatch framework. Read the related AWS RDS and Aurora negotiation plus the AWS services practice.

The broader AWS workload framework anchored against the broader luxury digital brand framework. The broader Amazon EC2 framework anchored the broader luxury booking and reservation framework. The broader Amazon CloudFront framework anchored the broader luxury imagery and video framework, with the broader Amazon S3 framework anchoring the broader luxury image origin framework. The broader AWS Lambda framework anchored the broader luxury concierge and notification framework. The broader Amazon Personalize framework anchored the broader luxury recommendation framework against the broader luxury hotel directory framework, the broader luxury bar directory framework, and the broader luxury restaurant directory framework.

The Redress approach

Redress engaged across four phases at the broader AWS EDP renewal cycle. Phase one anchored the broader AWS consumption assessment framework. Redress assessed the broader AWS Cost and Usage Report framework, the broader AWS Cost Explorer framework, the broader AWS Trusted Advisor framework, the broader AWS Compute Optimizer framework, and the broader AWS Pricing Calculator framework. Phase two anchored the broader AWS Reserved Instance and Savings Plans framework. Redress modeled the broader Amazon EC2 Reserved Instance framework against the broader AWS Compute Savings Plans framework against the broader AWS EC2 Instance Savings Plans framework. Phase three anchored the broader AWS competitive framework. Redress benchmarked the broader AWS framework against the broader Microsoft Azure framework and the broader Google Cloud Platform framework. Phase four anchored the broader AWS EDP renewal negotiation framework. Redress reframed the broader AWS EDP discount tier framework, the broader AWS EDP commit framework, and the broader AWS EDP term framework. Read the related AWS EDP commitment calculator.

The AWS EDP framework

The broader AWS Enterprise Discount Program (EDP) framework is the broader AWS commit framework, anchored against multi year minimum commitment with annual ramp framework. The broader AWS EDP framework typically anchors against three or five year terms with annual commit levels. AWS account team had quoted the broader AWS EDP renewal framework at five percent against the broader AWS On Demand list price framework. Redress reframed the broader AWS EDP framework around three buyer side moves. First, Redress anchored the broader AWS EDP commit framework against the actual customer AWS consumption framework. The broader AWS EDP commit framework reset against the broader actual customer AWS consumption framework, which delivered material commercial leverage at the broader AWS EDP discount tier framework. Second, Redress anchored the broader AWS EDP term framework against the broader Kings Hospitality renewal optionality framework. The broader AWS EDP term framework anchored at three years with annual ramp framework, which preserved the broader Kings Hospitality renewal optionality framework. Third, Redress anchored the broader AWS EDP discount tier framework against the broader AWS competitive framework. The broader AWS EDP discount tier framework moved from five percent to twelve percent against the broader AWS On Demand list price framework. Read the related AWS EDP Negotiation Enterprise Playbook.

Reserved Instances and Savings Plans

The broader AWS Reserved Instance (RI) framework and the broader AWS Savings Plans framework anchor the broader AWS commit framework against the broader Amazon EC2 framework. The broader AWS Reserved Instance framework anchors against Standard Reserved Instances (the broader fixed instance family framework), Convertible Reserved Instances (the broader convertible instance family framework), and Scheduled Reserved Instances (deprecated). The broader AWS Savings Plans framework anchors against Compute Savings Plans (the broader compute family framework), EC2 Instance Savings Plans (the broader EC2 family framework), and SageMaker Savings Plans (the broader Amazon SageMaker framework). Redress modeled the actual customer Amazon EC2 framework against the broader Compute Savings Plans framework. The broader AWS Reserved Instance coverage framework moved from thirty four percent to seventy two percent of the broader Amazon EC2 framework. The broader AWS Compute Savings Plans framework moved from zero to twenty four percent of the broader actual customer compute framework. Read the related AWS Savings Plans versus Reserved Instances plus the AWS Reserved Instance and Savings Plan optimization paper.

The competitive framework

The broader AWS competitive framework anchored the broader AWS EDP renewal cycle. Redress benchmarked the broader AWS framework against the broader Microsoft Azure framework and the broader Google Cloud Platform framework. The broader Microsoft Azure framework typically anchors against the broader Microsoft Enterprise Agreement framework, the broader Microsoft Azure Consumption Commitment (MACC) framework, the broader Microsoft Azure Reserved Instance framework, the broader Microsoft Azure Savings Plan framework, and the broader Microsoft Azure Hybrid Benefit framework. The broader Google Cloud Platform framework typically anchors against the broader Google Cloud Committed Use Discounts (CUD) framework and the broader Google Cloud Sustained Use Discounts framework. Redress anchored the broader Microsoft Azure framework as a credible AWS Amazon EC2 alternative framework, the broader Microsoft Azure Front Door framework as a credible AWS Amazon CloudFront alternative framework, and the broader Google Cloud BigQuery framework as a credible AWS Amazon Redshift alternative framework. The broader competitive framework anchored the broader AWS EDP discount tier framework against the broader credible alternative framework. Read the related Microsoft Azure cost optimization 2026 plus the GCP negotiation leverage framework.

The outcome

The combined buyer side framework delivered fifteen percent against the broader AWS framework. The broader AWS EDP discount tier framework moved from five percent to twelve percent against the broader AWS On Demand list price framework. The broader AWS Reserved Instance coverage framework moved from thirty four percent to seventy two percent of the broader Amazon EC2 framework. The broader AWS Compute Savings Plans framework moved from zero to twenty four percent of the broader actual customer compute framework. The combined Reserved Instance plus Savings Plans plus EDP discount tier framework delivered fifteen percent against the broader AWS framework. Kings Hospitality continued to run the broader three luxury digital brands on a single AWS footprint. The broader Hotel Guide, the broader Bar Guide, and the broader Restaurant Guide luxury digital brands continued to anchor against the broader Amazon EC2, Amazon RDS, Amazon Aurora, Amazon DynamoDB, Amazon S3, Amazon CloudFront, AWS Lambda, Amazon API Gateway, Amazon Personalize, Amazon Rekognition, Amazon OpenSearch, and Amazon CloudWatch framework. Read the related AWS services practice.

How we engage

Redress engages on the broader AWS EDP renewal cycle across three engagement frameworks. First, the AWS EDP assessment framework, which typically anchors against the broader actual customer AWS consumption framework, the broader actual customer AWS Reserved Instance framework, the broader actual customer AWS Savings Plans framework, the broader actual customer AWS EDP framework, and the broader actual customer competitive framework. Second, the AWS EDP renewal negotiation framework, which typically anchors against the broader AWS EDP renewal cycle, the broader AWS EDP discount tier framework, the broader AWS EDP commit framework, the broader AWS EDP term framework, and the broader buyer side framework. Third, the AWS Vendor Shield framework, which typically anchors against the broader always on multi vendor framework. Read the related Vendor Shield and the Renewal Program.

Redress is independent. Buyer side. Gartner Recognized. Five hundred plus enterprise software engagements. $2B+ in client spend under advisory. Eleven vendor practices. One hundred percent buyer side. Read the related About Us page, the management team page, the locations page, and the contact page.