Why this assessment exists

Lock-in is leverage Google Cloud has over you at every renewal. BigQuery data gravity, Vertex AI coupling, and Google-specific services make exit progressively more expensive. Quantifying lock-in is the first step to re-establishing commercial leverage.

This assessment maps your lock-in exposure across the dimensions that determine commercial freedom. Built on 25+ multi-cloud posture engagements.

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Question 1 of 8

What is the volume and rate of growth of data in BigQuery?

BigQuery data gravity is the single largest lock-in factor. Multi-TB estates are materially harder to move.

Question 2 of 8

How deeply coupled are your production ML workloads to Vertex AI?

Vertex AI Pipelines, Model Registry, and Feature Store create retraining / re-deploy cost if migrated.

Question 3 of 8

How much of your workload uses Google-proprietary services (Spanner, Firestore, Pub/Sub, Dataflow)?

Proprietary services have no direct like-for-like on other clouds. Migration requires re-architecture.

Question 4 of 8

Is networking architecture portable (VPC peering, Private Service Connect, Cloud Interconnect)?

Tight coupling to Google-specific networking primitives adds re-engineering cost to any exit.

Question 5 of 8

What is annual egress cost exposure if you moved significant data out?

Egress economics tax every exit. Understanding exposure quantifies the lock-in cost.

Question 6 of 8

Is your tooling (CI/CD, observability, IaC) portable across clouds?

Cloud-specific tooling ties teams, processes, and runbooks to the vendor.

Question 7 of 8

Are IAM, identity, and directory architectures portable?

Tight coupling to Cloud Identity / Workspace creates switching cost at the user / access layer.

Question 8 of 8

Is there a documented multi-cloud exit plan with time / cost estimates?

Without a documented exit plan, lock-in is unbounded. A plan — even as a planning artefact — creates leverage.

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What happens next

When you click View your results, we'll ask for your name, work email, and company. We only accept corporate email addresses — no Gmail, Outlook.com, or other free providers — because this report is written for enterprise buyers and we use the domain to tailor the recommendations. Your email is never sold, shared, or used for anything other than delivering your report and (if you opt in) related Google Cloud research.

Once you submit, you'll be redirected to a personalised report showing your overall score, risk band, the specific findings for each question where you scored 2 or higher, and the three most important actions to take before you sit down with Google Cloud.

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