CIO Playbook: Negotiating VMware Contracts Post‑Broadcom Acquisition
The Broadcom acquisition of VMware has fundamentally altered VMware’s licensing, support, and commercial approach.
CIOs are now grappling with sharply higher costs, rigid subscription-only models, and reduced flexibility in consuming VMware products.
Support and partnership structures have shifted as Broadcom focuses on its largest customers and streamlines the VMware portfolio.
This playbook provides CIOs with a strategic plan to navigate these changes.
We outline the post-acquisition changes, key risks for enterprises, SMBs, government IT shops, and actionable negotiation strategies.
Post-Acquisition Changes in VMware’s Licensing, Support, and Sales
Broadcom’s ownership has brought swift and significant changes to VMware’s business practices.
Key changes include:
- Subscription-Only Licensing: VMware has eliminated perpetual licenses and moved fully to subscription models. Customers can continue using their existing perpetual software, but support and updates will require a move to a subscription upon renewal, effectively forcing the SaaS model. This shift means CIOs must budget for ongoing subscription fees rather than one-time purchases.
- Consolidated Product Portfolio: Broadcom dramatically simplified (and reduced) VMware’s product offerings, cutting down from ~170 SKUs to focusing on core bundles. As of late 2023, VMware by Broadcom offered two main packages – the full VMware Cloud Foundation (VCF) stack and the lighter vSphere Foundation. Many standalone products (e.g., standalone vSAN, NSX, Site Recovery Manager, Aria) were discontinued or are only available as add-ons within bundles. (Notably, in response to customer feedback by late 2024, Broadcom re-introduced some editions like vSphere Standard/Enterprise Plus outside of VCF.) The net effect is fewer choices and “all-or-nothing” bundles, often requiring customers to pay for features they may not need.
- License Units and Minimums: VMware licensing is now on a per-core basis (rather than per-CPU), often with high minimum purchase requirements. Initially, quotes had a 16-core minimum per CPU, but in 2025, Broadcom raised the minimum order to 72 cores, regardless of smaller deployments. For example, a single 8-core server still requires paying for 72 cores under the new rules. This change disproportionately impacts smaller environments and edge-use cases, resulting in increased costs for SMB and remote site deployments.
- Support and Renewals Policy: Broadcom has tightened support terms. It stopped offering renewals on legacy support contracts for perpetual licenses, meaning once current support expires, customers must convert to a subscription to get support and updates. It has also imposed strict renewal timelines: any late renewal now incurs a 20% penalty fee on the first-year subscription cost. These practices pressure customers into renewing early and accepting new terms. Additionally, support quality has reportedly declined – Broadcom’s leaner support model prioritizes large, profitable accounts, leaving many customers complaining of slower, less experienced support responses.
- Sales & Partner Ecosystem Changes: Broadcom reorganized VMware’s sales approach by shrinking the partner network and focusing on direct sales to top accounts. The VMware partner program was revamped as an invite-only “Broadcom Advantage” program with high revenue requirements, resulting in many smaller resellers and cloud partners being dropped. As a result, some mid-market and SMB customers must transition to new resellers or work directly with Broadcom, often with less flexibility. Broadcom’s “profitability-first” ethos means fewer discounts and a harder line in negotiations – many customers and even some distributors have characterized Broadcom’s stance as unwilling to negotiate and very “take it or leave it”.
Key Risks for VMware Customers Under Broadcom
Under Broadcom’s management, customers face several heightened risks that CIOs must account for:
- Soaring Costs and Budget Strain: Perhaps the most immediate risk is the steep increase in costs. Broadcom’s pricing changes have driven VMware licensing bills dramatically higher – many organizations report 2- to 3-fold increases, with some seeing 5- to 10-fold or even 12-fold jumps, depending on their product mix. For example, one university anticipates a 1,250% price increase (from £40K to £500K annually) once its VMware support contract converts to Broadcom’s terms. Such spikes can wreak havoc on IT budgets, especially in the public sector or smaller enterprises with fixed funding. CIOs risk unplanned budget shortfalls unless they proactively address this pricing trajectory.
- Support Limitations and Quality Issues: Broadcom’s track record on support raises concerns. Customers have noted a decline in the quality and accessibility of support since the takeover. Broadcom has reduced overall support staff and is known to prioritize its largest, highest-paying clients. Many customers (especially SMBs) may face longer resolution times and less experienced support engineers. Furthermore, if you choose not to transition to the new subscription model, you may lose access to official support and updates once your contract expires. Inflexible policies (like the strict renewal deadlines and penalties) also pose a support risk – a missed date could leave a mission-critical system unsupported. These support restrictions are a serious operational risk for government users with strict uptime requirements.
- Loss of Flexibility and Vendor Lock-In: The radical simplification of VMware’s offerings can translate to a loss of architectural flexibility. With formerly standalone features now bundled, customers might be forced to deploy components they don’t want, and interoperability with third-party tools could suffer. Broadcom’s bundles come with rigid architectures and a narrower hardware/software compatibility list, limiting integration with diverse environments. The ability to “mix and match” solutions or adopt only what fits your needs has diminished. This increased lock-in is by design – Broadcom knows VMware’s ubiquity (used by ~80% of enterprises) gives customers few easy alternatives, a “super glue-style lock-in” as one advisor put it. Once you commit to Broadcom’s new contracts, it may become even harder to peel away, as contract terms are tighter and Broadcom is aggressive in enforcing compliance. CIOs must recognize that negotiating flexibility upfront is critical because post-contract leverage will be low.
- Product and Innovation Uncertainty: Broadcom’s cost-cutting and portfolio consolidation introduce uncertainty around certain VMware products. Some products have been outright discontinued or sold to a third party (e.g., VMware’s Horizon desktop virtualization was acquired by a third party), and others have been integrated into larger bundles with unclear future roadmaps. Broadcom has pledged to invest in VMware innovation, but its history (e.g., with Symantec and CA) is one of slashing R&D to boost margins. Customers face the risk that some of the VMware tools they rely on may become stagnant or reach end-of-life, forcing sudden changes to their plans. Government IT organizations and highly regulated enterprises are particularly sensitive to this risk, as they require long-term stability and support timelines for their critical infrastructure. The uncertainty makes it imperative to include contract protections (for example, clauses for product substitution or support continuity if offerings change).
- Uneven Impact on SMBs and Global Customers: Broadcom’s strategy of focusing on a limited number of large customers means that small and mid-sized customers often feel marginalized. Higher minimum license quantities (such as the 72-core minimum) and the loss of many small channel partners result in SMBs paying for capacity they don’t need or struggling to get attention. A small enterprise or regional government might not meet Broadcom’s direct engagement threshold, resulting in less negotiating power and potential service gaps. Globally, regions that previously relied on a broad VMware partner ecosystem may now have fewer local partners, which can impact service delivery consistency. CIOs in smaller enterprises or outside major markets should consider this risk and possibly collaborate with peer organizations or third-party support providers to ensure they aren’t left behind under the new regime.
Negotiation Strategies for CIOs Navigating VMware Deals
Facing these challenges, CIOs must take a strategic, proactive stance when negotiating renewals or new VMware contracts with Broadcom.
Below are actionable strategies to protect your organization’s interests:
- Start Planning Early – Avoid Last-Minute Renewals: Begin renewal discussions well in advance of contract expiration to avoid being forced into unfavorable terms. Broadcom’s strict policies (e.g., 20% late renewal penalties) mean there is zero leeway for delays. Initiate internal budgeting and stakeholder alignment 12+ months before renewal. Engaging early gives you time to assess alternatives (if needed) and to leverage any year-end or quarter-end timing when Broadcom might be more flexible to close deals. Large enterprises should coordinate globally – align all regional VMware contracts to co-terminate if possible, creating a single negotiation event with maximum volume leverage.
- Audit and Right-Size Your VMware Footprint: Conduct a thorough audit of your current VMware usage and licensesbefore negotiating. Identify unused or underutilized licenses and map which features are in use. This data helps avoid over-buying unnecessary bundle components. Many organizations have been caught paying for components in the new bundles that they “rarely need”. For example, if you aren’t using NSX or vSAN, you might negotiate for a vSphere-only package for certain environments. Right-sizing your environment may involve consolidating workloads to require fewer hosts (thereby fewer licenses) or splitting workloads by requirements (e.g., mission-critical workloads on a full VCF, and development and testing on a less expensive vSphere edition). Come to the table with a clear picture of what you need and don’t need to push back on one-size-fits-all proposals.
- Leverage Alternatives to Strengthen Your Position: In negotiations, have a credible plan for alternative solutions – even if you intend to stay with VMware. Broadcom’s hard-line approach softens only when customers demonstrate a willingness to move. Gartner recommends identifying “exit ramps” for VMware products ahead of time – outline alternative platforms, migration costs, and timelines. Use this due diligence as a bargaining chip. For instance, other hypervisors (such as Hyper-V, KVM variants, Red Hat, and Oracle) or cloud-native options should be evaluated. Some organizations are splitting off specific workloads to utilize alternative virtualization to reduce VMware license counts. While a wholesale migration may be impractical in the short term (a large-scale VMware migration can take 18–48 months), even partial moves can give you negotiating leverage now. Share with VMware reps that you have a phased plan to migrate X% of workloads to the cloud or another platform if the terms aren’t acceptable. Vendors like Red Hat and cloud providers are actively courting VMware customers with competitive offers. Use those proposals to your advantage. At a minimum, having a Plan B might prompt Broadcom to offer concessions (e.g., a discount or flexible terms) to retain your business. (Tip: One enterprise threatened to move off VMware and reportedly got Broadcom to offer a three-year term at a one-year price to dissuade them.)
- Protect Your Budget with Multi-Year Commitments and Price Locks: Given Broadcom’s tendency to raise prices annually, secure multi-year contracts with fixed pricing if possible. Committing to a 3-year (or longer) term now may result in better pricing than one-year increments. Broadcom is offering small discounts for longer-term subscriptions, and more importantly, it shields you from the next rounds of price hikes during the term. Negotiate caps on renewal rate increases or built-in price protections for any optional extension years. Ensure that the subscription term aligns with your planned roadmap – e.g,. If you might migrate away in 3 years, avoid getting locked in beyond that. However, if you know you must stay through a data center refresh cycle, locking in 5-year pricing could save millions. Be wary of clauses that allow repricing if you modify license counts mid-term; try to get predictability in costs for anticipated growth. CIOs in government entities, who often require multi-year budget stability, should push especially hard for flat or gently-escalating rates over the contract term to avoid going back for additional appropriations.
- Negotiate Contractual Safeguards (Flexibility and Rights): Don’t only negotiate on price; equally important terms protect your flexibility and future rights. Seek provisions such as:
- Flexibility to Adjust Downward: If you are consolidating or migrating workloads, try to obtain the right to reduce license counts or swap for different VMware products without incurring penalties. Broadcom may resist, but large customers have had some success in obtaining the ability to optimize usage in the mid-term rather than committing to fixed capacity.
- Transfer & Portability: Ensure your contract allows licenses to be portable across on-prem and cloud environments. Broadcom has introduced VMware Cloud Foundation license portability to certain clouds, such as Google – leverage this to move workloads to the cloud without double payment. Similarly, request the right to transfer licenses globally within your organization (important for multinational companies to avoid regional repurchases).
- Protection from Product Changes: Given the ongoing portfolio shake-up, include language that if a product you’ve licensed is discontinued or materially changed, you can transition to an equivalent product or receive a credit. This guards against the risk of Broadcom dropping a component you rely on.
- Service Level and Support Guarantees: If support quality is a concern, stipulate support SLAs or escalation paths in the contract. Enterprise and government clients can often negotiate named support engineers or faster response tiers. At a minimum, clarify what you are entitled to with the support subscription since Broadcom reduced standard support offerings for some clients.
- Compliance and Audit Clarity: Broadcom is expected to be strict on license compliance. Negotiate audit clauses to prevent overly aggressive or frequent audits, and maintain some rights to resolve any findings without extortionate penalties.
- Engage at the Executive Level and as a Collective: Broadcom’s executive leadership is keenly aware of the customer’s unease. CIOs of large enterprises or critical government agencies should not hesitate to escalate negotiations to Broadcom/VMware executives if the sales reps are inflexible. High-level engagement can sometimes yield special considerations, especially if your organization is strategic to Broadcom or could be a high-visibility win. Additionally, consider collective influence: industry user groups or public sector alliances might amplify customer concerns. For example, some European customers complained to EU regulators about Broadcom’s restrictive practices. While your negotiation is direct, being vocal in the community puts pressure on Broadcom to moderate its approach globally. At the very least, network with peers (via Gartner events, etc.) to share tactics that have succeeded – there is power in knowing how others achieved concessions in their VMware deals.
- Consider Third-Party Support or Interim Solutions: If Broadcom’s terms are unpalatable and you need more time to transition, third-party support providers can be a stopgap. Companies such as Park Place, Rimini Street, and others offer support for VMware environments independent of Broadcom. This can be an interim solution to keep legacy VMware systems supported (security patches, break-fix help) after your official SnS ends, buying you time to migrate or negotiate further. This means no new software updates, but it maintains operations. Some organizations also move to managed service providers with VMware-as-a-service models, shifting the license burden onto the MSP’s contract. Creative sourcing, such as hosting VMware workloads with a cloud provider or MSP that offers a better enterprise agreement, could yield cost savings or at least shield you from direct dealings with Broadcom for a subset of systems. All options should be on the table in a negotiation of this magnitude.
Throughout these negotiations, maintain an executive-friendly but firm tone with Broadcom. Document all promises, get everything in writing, and scrutinize the fine print (engage procurement and legal early).
Broadcom’s new standard quotes might include onerous terms by default—it’s up to you to actively push back and insert customer-centric terms.
Recommendations
In summary, CIOs should pursue the following high-level actions as they engage with VMware (Broadcom) negotiations:
- Develop a VMware Exit Strategy (Even If It’s Long-Term): Don’t assume VMware is irreplaceable. Identify where you could utilize alternative platforms (cloud, other hypervisors) and establish a multi-year plan to reduce dependence. A credible exit strategy strengthens your negotiating hand today and prepares you for a possible future without VMware.
- Engage Broadcom proactively and early: Treat VMware renewals as a major strategic procurement. Start the process early, involve your CFO and legal teams, and reach out to Broadcom before they contact you. Early engagement helps avoid costly last-minute renewals and gives you time to align global needs and explore options.
- Audit, Optimize, and Right-Size Usage: Conduct a detailed audit of your VMware environment to understand actual utilization and identify your specific needs. Use this data to eliminate unused licenses and negotiate only for your requirements. Adjust architectures (segregate workloads by required feature tier) to avoid paying for unnecessary functionality.
- Protect the Budget with Multi-Year Deals and Price Caps: Where possible, lock in 2-3+ year agreements at negotiated rates to avoid annual price surprises. Push for caps on any renewal increases. A longer commitment can secure better discounts and insulate your IT budget from Broadcom’s expected price hikes shortly.
- Negotiate for Flexibility and Key Contractual Safeguards: Insist on terms that preserve your flexibility—such as license portability between on-premises and cloud, the ability to adjust quantities or product mix as needs change, and protection if Broadcom alters its product lines. Given Broadcom’s rigid approach, get every concession in writing. This will safeguard your rights and options throughout the contract lifecycle.
- Leverage External Benchmarks and Partnerships: Use data from peers, Gartner, and industry benchmarks to sanity-check Broadcom’s proposals. If you are a smaller customer, consider teaming with an accredited reseller or managed service provider in Broadcom’s top-tier program to negotiate on your behalf – they may secure better pricing or terms than you going it alone. Public sector entities should leverage any government procurement frameworks or collective bargaining power.
- Plan for the Worst, Aim for the Best: Hope for a reasonable deal, but prepare your organization for disruption. Communicate with your stakeholders about the potential impact of these negotiations on IT strategy (e.g,. application owners should know there’s a chance of platform changes if talks fall through). By setting clear priorities – what you must obtain versus what you can compromise on – you can enter negotiations with confidence. Broadcom’s “knife-to-the-throat” stance means you may not get everything you ask, but with a strategic approach, CIOs can protect their core interests and steer their organizations through this challenging transition.
By following this playbook, CIOs can approach VMware negotiations with the rigor and foresight of a Gartner-caliber strategy.
The post-acquisition landscape may be daunting, but with detailed preparation, strong executive engagement, and a willingness to explore alternatives, you can secure a deal that meets your organization’s technical and financial needs in the Broadcom era of VMware.
Stay informed, stay flexible, and put your enterprise’s objectives at the center of every negotiation conversation.
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