IBM Case Study

Charles Schwab Saves $6M by Eliminating Shelfware and Optimising IBM Licensing

How a leading US financial services firm with 34 million+ client accounts and $8 trillion in assets saved $6M through systematic shelfware elimination, licence metric normalisation, support cost rationalisation, and IBM entitlement realignment across DB2, WebSphere, MQ, Cognos, and Tivoli.

August 202522 min readRedress Compliance Advisory
$6M
Total Savings
35–40%
IBM Estate Unused
~$3.5M
Annual Shelfware Eliminated
5
Product Families Optimised
IBM Knowledge Hub IBM Advisory Services Charles Schwab Case Study
01

Executive Summary: $6M Saved Through IBM Shelfware Elimination

The Charles Schwab Corporation is a leading U.S.-based financial services firm offering brokerage, wealth management, banking, and advisory solutions to over 34 million client accounts, with more than $8 trillion in total client assets under management. Schwab’s digital platforms and back-end systems operate at massive scale, with full regulatory compliance and zero tolerance for downtime.

Over years of business expansion, acquisitions, and platform migrations, Schwab’s IBM licensing footprint had become increasingly fragmented and duplicative. The company relied on a broad portfolio of IBM enterprise software, including DB2, WebSphere, MQ, Cognos, and Tivoli, but many products remained on the books under active support despite no longer being used. Inconsistent licensing metrics (PVU, RVU, user-based) across regions and departments made optimisation difficult. IBM showed little interest in helping identify unnecessary spend.

By engaging Redress Compliance for a comprehensive IBM licensing assessment, Charles Schwab identified and eliminated $6 million in unnecessary IBM costs through shelfware termination, licence metric normalisation, support rationalisation, and entitlement realignment. All without any operational risk or compliance exposure.

MetricBeforeAfterImpact
Annual IBM spendGrowing annuallyReduced by $6M$6M total savings
ShelfwareSubstantial across DB2, Cognos, TivoliIdentified and terminated~$3.5M eliminated
Licence metric consistencyMixed PVU, RVU, user-basedNormalised per productOver-spend eliminated
Entitlement documentationFragmented across legacy contractsFully reconstructedAudit-ready
Compliance positionUncertainFully compliantZero audit risk
Vendor relationshipVendor-drivenData-drivenBetter renewal leverage
Key Takeaway

Charles Schwab’s $6M in IBM savings came from a proactive licensing assessment, not an audit response. Shelfware elimination, licence metric normalisation, and entitlement reconstruction revealed that a substantial portion of IBM spend was going to products and capacity not being used.

02

The Challenge: IBM Licensing Complexity in Financial Services

Charles Schwab’s IBM licensing challenges reflected a pattern common to large, long-tenured IBM customers in financial services. Decades of technology investment, acquisitions, and platform evolution create a sprawling IBM estate where cost visibility is poor and waste accumulates silently.

Shelfware accumulation. Shelfware is software that is licensed and under active support but no longer deployed or used. It is the most common source of waste in enterprise IBM estates. At Charles Schwab, shelfware had accumulated through platform migrations where old IBM products were replaced but never formally terminated, system upgrades where newer versions were licensed while older versions remained on the books, acquisitions where duplicative IBM products were absorbed without rationalisation, and module-level overbuying where entire product suites were purchased when only specific components were needed.

Each unused product continued to incur full IBM support fees, typically 20 to 22% of the licence value annually. Understanding IBM cost optimisation and shelfware reduction strategies is critical for every large IBM customer.

Inconsistent licensing metrics. IBM uses multiple licensing metrics. PVU (Processor Value Unit), RVU (Resource Value Unit), Authorised User, and Concurrent User are all applied to different products in the same estate. Without normalisation, it is impossible to identify where licences are over-allocated or misaligned with actual usage.

ChallengeImpactRoot Cause
Shelfware accumulationFull support fees on unused productsMigrations, upgrades, acquisitions
Mixed licensing metricsImpossible to optimise without metric-by-metric analysisDifferent IBM products use different metrics
Fragmented entitlementsUnclear what Schwab owns vs pays forDecades of contracts and acquisitions
Poor deployment visibilityInconsistent tracking across environmentsDecentralised IT; rapid provisioning
High support renewal costsMinor products carry disproportionate feesIBM support pricing model
Vendor inertiaIBM offered cloud bundles, not cost reductionSales incentives reward new spend
What IT Leaders Should Do Now

List every IBM product under active support. Cross-reference your IBM Passport Advantage agreement with actual deployments. Any product on the support renewal list that is not actively deployed is shelfware.

Check for post-migration residuals. After every platform migration or upgrade, verify that old IBM products were formally terminated.

Review acquisition-inherited licences. If you have acquired companies that used IBM products, those licences were absorbed into your estate. Many are duplicative or unused but still incurring support fees.

Need Expert Help With IBM Licensing?

Our independent IBM licensing specialists have helped enterprises worldwide eliminate millions in unnecessary IBM costs. Fixed-fee engagements with guaranteed ROI.

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03

Phase 1: Entitlement Reconstruction

The first phase established a complete, accurate record of every IBM licence and entitlement Charles Schwab owned. This replaced the fragmented, incomplete documentation that had accumulated over years of contracts, amendments, and acquisitions.

Contract archaeology. The advisory team conducted a comprehensive review of Schwab’s IBM contract history, spanning Passport Advantage agreements, Enterprise License Agreements (ELAs), individual ordering documents, amendments, and entitlement certificates.

IBM Product FamilyLicence MetricEntitlement SourcesComplexity
DB2 EnterprisePVUOriginal purchases + ELA + acquisition transfersHigh
WebSphere App ServerPVUOriginal purchases + ELAMedium
IBM MQPVUOriginal purchases + acquisitionMedium
Cognos AnalyticsRVU / Authorised UserMultiple departmental purchasesHigh
Tivoli SuitePVU / RVU / UserLegacy purchases; partially migratedHigh

The entitlement gap. The reconstruction revealed that Schwab’s IBM entitlements were approximately 35 to 40% larger than actual deployment requirements. This excess included shelfware, over-allocated PVU capacity, and duplicative entitlements from acquisitions.

04

Phase 2: Usage Discovery and Shelfware Analysis

With entitlements reconstructed, the second phase mapped actual IBM software usage across the entire estate. Every instance where licensed products were not being used, were not being used at their licensed capacity, or were duplicated across environments was identified.

The advisory team used a combination of ILMT scan data, infrastructure monitoring, CMDB records, and application portfolio management data to map every IBM software deployment.

IBM ProductShelfware TypeAnnual CostRoot Cause
Cognos modulesNot deployed; replaced by modern BI~$800KMigration; never terminated
Tivoli ITM/ITCAMPartially migrated; legacy on support~$650KMonitoring modernisation
DB2 legacy instancesDecommissioned; still under support~$550KConsolidation/migration
WebSphere editionsND where Liberty/Base sufficient~$400KOver-licensed at purchase
MQ excess capacityPVU above actual throughput~$350KLicensed for peak never reached
Acquisition duplicatesOverlapping from acquired company~$450KPost-acquisition not rationalised
Other miscellaneousVarious smaller products~$300KAccumulated over years
Total shelfware~$3.5M/year

Over-allocation analysis. Beyond outright shelfware, the assessment identified products deployed but licensed at significantly higher capacity than required. These over-allocations represented an additional ~$2.5M in annual support waste.

IBM Shelfware Audit Checklist

Cross-reference ILMT scans against Passport Advantage entitlements. Any product on your PA agreement that does not appear in ILMT scan data is likely shelfware.

Check for post-migration residuals. Every platform migration should trigger a licence review.

Recalculate PVU allocations for current hardware. Newer processors often require fewer PVUs per core.

Audit named user licences against active directories. Departed employees create ghost licences.

Assess Your IBM Licensing Risk

Use our IBM assessment tools to identify shelfware, audit exposure, and optimisation opportunities across your IBM estate.

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05

Phase 3: Optimisation and Termination Strategy

With shelfware identified and over-allocations quantified, the third phase executed a structured optimisation programme. Unused products were terminated, active licences right-sized, and the IBM support relationship restructured.

ProductOptimisation ActionAnnual Savings
DB2 EnterprisePVU reduced; decommissioned instances terminated$850K
WebSphereNetwork Deployment converted to Liberty/Base$600K
Cognos AnalyticsUnused modules terminated; user counts reconciled$950K
Tivoli SuiteLegacy monitoring terminated$750K
IBM MQPVU allocation right-sized$450K
Acquisition duplicatesConsolidated to single entitlement set$500K
Other productsVarious terminations and right-sizing$400K
Total~$4.5M/year

The advisory team also reviewed support pricing against market benchmarks, identifying opportunities to negotiate improved renewal terms based on the reduced footprint.

06

Phase 4: Governance Framework and Ongoing Optimisation

The final phase established governance controls ensuring that the $6M in savings would be sustained, and that IBM licensing waste would never again accumulate to this level.

Governance ElementDescriptionLong-Term Impact
Procurement gateLicence review before any new IBM purchasePrevents over-buying
Quarterly ILMT reviewUsage vs entitlement comparison every 90 daysContinuous shelfware identification
Migration licence checkIBM review triggered by infrastructure changePrevents post-migration shelfware
Acquisition integration90-day IBM assessment for every acquired companyImmediate duplicate identification
Entitlement registerLiving record of all licences, metrics, usageAudit readiness
Annual renewal strategyPre-renewal assessment and negotiation planningOptimised pricing

For organisations looking to implement similar governance structures, third-party support strategies can provide additional leverage.

07

Results Summary and Financial Impact

Outcome AreaResult
Total cost savings$6M
Shelfware eliminated~$3.5M/year across Cognos, Tivoli, DB2, WebSphere, MQ
Over-allocation recovered~$2.5M in excess PVU/RVU/user capacity
IBM estate reduction35–40% identified as unused or over-allocated
Compliance positionFully verified
Governance frameworkProcurement gates, quarterly reviews, migration checks

The compounding effect. By eliminating $6M in unnecessary licensing, Schwab avoids approximately $1.2 to $1.3M in annual support fees that would have compounded indefinitely. Over five years, the cumulative savings from support avoidance alone exceed $6.5M.

“We thought our IBM licensing was well managed. But Redress showed us that well-managed and optimised are two very different things. Thirty-five percent of our IBM estate was either unused or over-allocated. The $6 million in savings was significant, but the governance framework ensures we will never accumulate that level of waste again.”

— VP of IT Asset Management, Charles Schwab
08

Key Lessons: IBM Licensing Optimisation

1. Shelfware is universal and invisible. Every large IBM customer has shelfware. It accumulates silently through migrations, upgrades, acquisitions, and organisational changes. The typical IBM estate contains 25 to 40% shelfware by value.

2. IBM will not help you optimise. IBM’s account teams are compensated on revenue. They will offer cloud migration bundles and subscription conversions, all of which increase spend. Independent assessment is the only reliable path.

3. Entitlement reconstruction is the foundation. You cannot optimise what you cannot see. Most large IBM customers do not have a complete, accurate record of their entitlements.

4. Acquisitions create licensing debt. Every acquisition brings duplicative IBM licences and inherited shelfware. Without structured integration, the waste is absorbed.

5. PVU recalculation is a hidden lever. When you refresh hardware, the PVU requirement per core may change. Recalculating against current hardware can reveal significant over-licensing.

09

IBM Licensing Optimisation Results Across Industries

ClientIndustrySavingsApproach
Mizuho FinancialBanking$71MMainframe licence restructuring
SamsungTechnology$23MComprehensive estate optimisation
IndosatTelecom$8MProactive licence right-sizing
Charles SchwabFinancial Services$6MShelfware termination + right-sizing
NY Financial InstitutionFinancial Services$198.8M avoidedFull-capacity claim elimination
US Technology FirmTechnology$82M → $600KILMT remediation + K8s defence
10

Action Plan: Optimising Your IBM Licensing Estate

#ActionTimingImpact
1Reconstruct your IBM entitlement position.ImmediateFoundation for all optimisation
2Cross-reference entitlements against ILMT data.Within 30 daysIdentifies 25–40% unused
3Recalculate PVU requirements for current hardware.Within 30 daysIdentifies over-allocated licences
4Terminate shelfware before the next renewal.Before renewalImmediate support fee elimination
5Right-size active licences.Within 60 daysAdditional savings
6Implement governance controls.Within 90 daysPrevents reaccumulation
7Engage independent IBM licensing expertise.At programme startMaximises savings
Key Point

Charles Schwab found 35 to 40% of its IBM estate was unused or over-allocated. $6M in savings, with compounding support fee avoidance of $1.2 to $1.3M annually. Every large IBM customer has a similar opportunity. The only question is whether you find the waste before IBM’s next renewal or audit. To understand your specific exposure, book a confidential call with our team.

Frequently Asked Questions

How did Charles Schwab save $6M on IBM licensing?+

Through a four-phase programme: entitlement reconstruction, usage discovery identifying ~$3.5M/year in shelfware and ~$2.5M in over-allocated capacity, systematic termination and right-sizing across DB2, WebSphere, Cognos, Tivoli, and MQ, and governance framework implementation.

What is IBM shelfware?+

Shelfware is IBM software that is licensed and under active annual support but no longer deployed or used. It accumulates through migrations, upgrades, acquisitions, and over-buying. Typical IBM estates contain 25 to 40% shelfware by value.

How does IBM Passport Advantage support pricing work?+

IBM charges annual support at approximately 20 to 22% of the licence value. This fee is charged on every product under the Passport Advantage agreement, whether or not the product is being used.

Can you terminate IBM licences you are not using?+

Yes. Under IBM Passport Advantage, you can discontinue support on products you no longer use. You retain the perpetual licence right but lose access to updates and support.

What is PVU right-sizing?+

PVU (Processor Value Unit) requirements depend on processor type and core count. When hardware is refreshed, the PVU-per-core value may change. Recalculating against current hardware can reveal over-licensing.

Why does IBM not help customers identify shelfware?+

IBM’s account teams are compensated on revenue. Identifying and terminating unused products reduces revenue. Independent assessment is the only reliable path.

How does acquisition activity create IBM licensing waste?+

Every acquisition brings the acquired company’s IBM licences into the parent estate. These often duplicate existing products or include inherited shelfware.

What governance controls prevent IBM shelfware accumulation?+

Procurement gates, quarterly ILMT usage reviews, migration/upgrade licence checks, acquisition integration playbooks, and a maintained entitlement register.

How does Redress Compliance help with IBM licensing?+

Redress provides independent IBM licensing assessment: entitlement reconstruction, ILMT analysis, shelfware identification, PVU/RVU right-sizing, support termination management, and governance implementation. Fixed-fee, 100% vendor-independent.

How common is IBM shelfware in financial services?+

Very common. Financial services firms have long IBM tenures, frequent acquisitions, and conservative decommissioning practices. Typical estates contain 30 to 45% waste.

Related Resources

RC

Redress Compliance Advisory Team

Independent IBM Licensing Specialists

Independent enterprise software licensing advisors. 500+ enterprise clients globally. No commercial relationships with any software vendor.

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IBM’s account teams are compensated on revenue, not your efficiency. They will offer cloud bundles and subscription conversions, all of which increase your spend. Independent assessment is the only reliable path to IBM optimisation.

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