Case Study - Salesforce Negotiations

Case Study: Salesforce Contract Negotiation for a Global Healthcare Company

Case Study: Salesforce Contract Negotiation for a Global Healthcare Company

Challenge

A global healthcare company with operations in over 30 countries and over 20,000 employees engaged Redress Compliance to assist with renegotiating its Salesforce contract. Salesforce was a critical component of the companyโ€™s operations, supporting CRM, sales automation, and customer service functions.

However, the existing agreement posed several challenges:

  • Rapidly escalating costs due to growing license requirements and premium add-ons.
  • Lack of flexibility in the contract to accommodate the companyโ€™s dynamic business needs.
  • Limited visibility into actual license usage, leading to potential overspending on underutilized licenses.
  • Concerns about securing competitive pricing and favorable terms in the upcoming renewal.

The company required expert guidance to optimize its Salesforce agreement and align it with its operational and financial objectives.

The Process

  1. Comprehensive Usage Analysis: โ€ข Conducted a detailed review of Salesforce license allocations and usage patterns across all business units. โ€ข Identified underutilized licenses and misaligned feature subscriptions. โ€ข Evaluated the effectiveness of premium add-ons and identified areas for potential cost savings.
  2. Benchmarking: โ€ข Compared the companyโ€™s Salesforce costs and terms with industry peers of similar size and scope. โ€ข Identified discrepancies and opportunities to negotiate more competitive pricing.
  3. Strategic Negotiation Preparation: โ€ข Developed a data-driven strategy focused on cost reduction, flexibility, and long-term value. โ€ข Created a detailed usage report highlighting inefficiencies and supporting discussions with Salesforce. โ€ข Prioritized securing concessions on high-cost items such as premium add-ons and user-based pricing tiers.
  4. Negotiation Execution: โ€ข Engaged directly with Salesforceโ€™s account team to present findings and negotiate revised terms. โ€ข Secured discounts on high-value licenses and removed unnecessary add-ons from the agreement. โ€ข Negotiated flexibility for scaling licenses up or down based on actual usage.
  5. Governance and Implementation: โ€ข Established ongoing monitoring processes to track Salesforce license usage and identify future inefficiencies. โ€ข Delivered training sessions for internal teams to optimize usage and better manage subscription renewals.

Results

  • Cost Savings: โ€ข Achieved a 25% reduction in annual Salesforce costs, amounting to $3.5 million in savings over three years. โ€ข Eliminated over $500,000 in unnecessary premium add-ons.
  • Improved Contract Flexibility: โ€ข Secured terms allowing license adjustments based on actual usage, reducing the risk of overcommitting to unused capacity. โ€ข Gained pricing protections to ensure future cost stability.
  • Operational Enhancements: โ€ข Streamlined licensing allocations, ensuring all licenses aligned with user needs. โ€ข Improved transparency and governance around Salesforce usage and renewal processes.

Quote from the CIO:

โ€œRedress Complianceโ€™s negotiation expertise transformed our Salesforce agreement. They delivered significant cost savings and ensured a flexible contract meeting our business needs. Their support was invaluable in optimizing our investment in Salesforce.โ€

Key Results:

  • Savings Achieved: $3.5 million over three years.
  • Flexibility Secured: Scalable license terms aligned with usage.
  • Operational Efficiency: Optimized usage and enhanced governance processes.

This case demonstrates Redress Complianceโ€™s ability to deliver strategic negotiation services, enabling companies to achieve cost efficiency, operational alignment, and long-term value in their Salesforce agreements.

Author
  • Fredrik Filipsson

    Fredrik Filipsson is the co-founder of Redress Compliance, a leading independent advisory firm specializing in Oracle, Microsoft, SAP, IBM, and Salesforce licensing. With over 20 years of experience in software licensing and contract negotiations, Fredrik has helped hundreds of organizationsโ€”including numerous Fortune 500 companiesโ€”optimize costs, avoid compliance risks, and secure favorable terms with major software vendors. Fredrik built his expertise over two decades working directly for IBM, SAP, and Oracle, where he gained in-depth knowledge of their licensing programs and sales practices. For the past 11 years, he has worked as a consultant, advising global enterprises on complex licensing challenges and large-scale contract negotiations.

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