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White Paper — Cloud & FinOps Practice

Google Cloud CUD Negotiation: Maximum Savings Without Overexposure

GCP's commitment framework is more rigid than AWS and Azure — no marketplace, no exchange, no refund. This paper delivers the negotiation strategy, discount mapping, and purchasing methodology to maximise CUD savings while protecting against stranded spend.

28–70%
CUD Savings
3
CUD Types
5
Protections
6
Mistakes Exposed
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Commit Smarter on Google Cloud
01

3 CUD Types Decoded

Resource-based CUDs, spend-based CUDs, and Sustained Use Discounts — mechanics, discount depth, flexibility trade-offs, and how they interact with each other.

02

Discount Tier Mapping

Complete discount tables across general-purpose, memory-optimised, compute-optimised, GPU (A100, H100), and TPU resources — 1-year and 3-year terms with stranding risk assessment.

03

GCP vs. AWS vs. Azure

Head-to-head comparison of commitment frameworks — why GCP's rigidity demands more conservative sizing and how to use cross-provider benchmarks as negotiation leverage.

04

5 Overcommitment Protections

Enterprise-negotiated terms that transform GCP's rigid CUD framework — commitment flexibility, cross-region application, machine series migration, GPU term management, and scope expansion.

05

6-Phase Negotiation Framework

From utilisation baselining and SUD interaction modelling through portfolio construction, enterprise term negotiation, competitive benchmarking, and ongoing governance.

06

SUD Phase-Out Impact

Why Google's removal of Sustained Use Discounts on newer machine series changes the CUD calculus — and how to plan your commitment strategy around this structural shift.

"On AWS, an over-commitment is a recoverable error. On GCP, it's a sunk cost. Size your CUD portfolio for the workload you're certain about — not the workload you hope for."
Redress Compliance — Cloud & FinOps Practice