Microsoft EA / Microsoft Enterprise Agreement / Microsoft Licensing

When Should We Start Preparing for a Microsoft EA Renewal?

When Should We Start Preparing for a Microsoft EA Renewal?

When Should We Start Preparing for a Microsoft EA Renewal

Microsoft Enterprise Agreement (EA) renewals are significant milestones that directly impact your organization’s software licensing, IT strategy, and budget management. The renewal process requires thorough preparation, internal coordination, and careful negotiation.

To manage this effectively, starting early is essential. This article explores why initiating your Microsoft EA renewal preparations 12 to 15 months before expiration is crucial, providing actionable insights, detailed timelines, and examples.

Read our Microsoft EA renewal FAQs.


Recommended Timing for Renewal Preparation

Microsoft recommends starting renewal planning at least one year before the EA expiration. However, experienced IT procurement and licensing experts advise an earlier startโ€”typically 12 to 15 months ahead. This ensures adequate time to handle:

  • Detailed license reviews.
  • Internal stakeholder engagement.
  • Budget planning.
  • Competitive analysis.
  • Vendor negotiations.

Starting early prevents last-minute decisions and vendor-driven outcomes.


Benefits of Starting Early

1. Accurate Usage Analysis

Starting early allows ample time to review software usage in detail, helping you avoid over-licensing or under-licensing scenarios.

Steps include:

  • Analyzing usage patterns across all products (e.g., Azure, Office 365, Dynamics 365).
  • Identifying unused or underutilized licenses that could be optimized.

Example:
If your organization subscribes to Microsoft 365 E5 licenses but analysis shows only half of the features are actively used, switching to E3 could significantly reduce costs.


2. Effective Requirement Gathering

Engaging stakeholders early ensures a clear understanding of current and future needs. It is critical to involve departments such as IT, finance, HR, and operations.

Key tasks include:

  • Conducting departmental interviews.
  • Gathering anticipated changes in user counts and business requirements.
  • Forecasting growth and reductions in staff or technology needs.

Example:
A global financial services firm with offices in multiple regions needs significant lead time to consolidate requirements. They can effectively aggregate diverse departmental requirements into a clear renewal strategy by starting early.


3. Strategic Budget Alignment

Early planning aligns your EA renewal with internal financial planning cycles, ensuring adequate budget availability.

Important considerations:

  • Understanding budgeting timelines.
  • Aligning negotiations and approvals with fiscal planning periods.
  • Avoiding budgetary surprises or constraints at critical negotiation points.

Example:
If your company’s budgeting cycle begins eight months before the fiscal year-end, starting EA renewal planning earlier ensures clear visibility of budgetary needs and avoids emergency reallocations.

Read Steps Involved in Renewing a Microsoft Enterprise Agreement (EA).


4. Stronger Negotiation Leverage

Beginning renewal discussions early maximizes negotiation leverage. Like many vendors, Microsoft tends to offer more favorable terms to well-prepared customers who present competitive options or clearly defined needs.

Advantages:

  • Ability to evaluate competitive alternatives (e.g., Google, AWS, Oracle).
  • More room to discuss price discounts, special terms, and value-added services.
  • Better terms are available due to the absence of time-pressure constraints.

Example:
A large manufacturing firm exploring Google’s cloud solutions alongside Azure prompted Microsoft to offer enhanced discounts and value-additions to secure the renewal.


5. Avoiding Vendor-Favored Defaults

When companies delay their EA renewal process, they often accept default proposals provided by Microsoft, usually at standard pricing and terms. Starting early prevents rushing into unfavorable agreements.

Risks of delayed preparation:

  • Accepting suboptimal terms due to time pressure.
  • Limited capacity to explore alternative options or cost-saving scenarios.

Example:
A multinational organization that delayed renewal planning was forced into standard pricing and missed an opportunity for significant savings available to proactive negotiators.


Detailed Timeline and Recommended Actions

Hereโ€™s a structured timeline for EA renewal planning to provide clear guidance:

15 to 12 Months Before Expiration

  • Begin internal meetings to establish a renewal team and objectives.
  • Start comprehensive license usage analysis.
  • Assess compliance and identify potential audit risks.

12 to 9 Months Before Expiration

  • Consolidate internal requirements from stakeholders.
  • Review market alternatives (competitive technologies).
  • Develop an initial renewal strategy based on collected data.

9 to 6 Months Before Expiration

  • Initiate preliminary conversations with Microsoft.
  • Outline your requirements clearly, demonstrating detailed preparation.
  • Begin preliminary negotiations and request initial quotes.

6 to 3 Months Before Expiration

  • Conduct detailed negotiation sessions.
  • Finalize specific licensing quantities, products, and service requirements.
  • Negotiate pricing, discounts, and special terms aggressively.

3 Months to Expiration

  • Formalize the renewal agreement.
  • Ensure all legal and compliance checks are completed.
  • Complete internal approval processes and secure signatures.

Best Practices to Maximize Renewal Outcomes

To ensure the best possible outcome from your Microsoft EA renewal, consider adopting these practices:

  • Form a Dedicated Renewal Team:
    To cover all perspectives and streamline decision-making, representatives from IT, procurement, finance, legal, and operations should be included.
  • Perform a Detailed Audit of Current Licenses:
    Accurate information is key. Use internal or third-party tools to gather detailed usage and compliance information.
  • Benchmark Pricing and Terms:
    Review what similar companies pay and which terms they’ve secured. Use industry reports or consultants to gather insights.
  • Explore Competitive Solutions:
    Even if you plan to remain with Microsoft, evaluating competitive offerings (AWS, Google Workspace, Oracle Cloud) can provide leverage.
  • Request Customized Offers:
    Microsoft often provides tailored solutions for well-prepared customers. Clearly defined needs make it easier for Microsoft to provide competitive, customized packages.

Common Pitfalls to Avoid

Early preparation also helps your organization avoid common pitfalls, including:

  • Overcommitting or Undercommitting Licenses:
    Precise forecasting helps ensure accurate licensing numbers.
  • Ignoring Future Growth:
    Renewal planning should account for potential growth or contraction within your business. Short-term decisions without considering long-term growth can lead to unexpected future costs.
  • Lack of Stakeholder Alignment:
    Misalignment between stakeholders leads to internal conflict and delayed decisions. Early involvement avoids last-minute disagreements.
  • Underestimating Negotiation Complexity:
    EA renewals involve intricate negotiations around pricing, product bundling, and terms. Early preparation ensures sufficient negotiation time and better outcomes.

Real-World Case Study

A multinational consumer goods company began EA renewal preparations 14 months in advance. Their proactive approach included:

  • Detailed software usage and compliance assessment.
  • Cross-functional internal stakeholder workshops.
  • Evaluation of competitive cloud solutions (AWS, Google Cloud).
  • Early engagement with Microsoft sales representatives, clearly communicating renewal goals and alternatives considered.

This early preparation resulted in a successful negotiation:

  • Achieved 15% cost savings compared to standard Microsoft renewal proposals.
  • Customized licensing terms closely aligned with company requirements.
  • Enhanced internal stakeholder alignment and satisfaction.

This illustrates the tangible benefits of starting the renewal process early and preparing thoroughly.


Final Thoughts

Renewing a Microsoft Enterprise Agreement is a critical business event requiring significant attention, careful planning, and strategic negotiation. Your organization positions itself advantage by initiating preparationsย 12 to 15 months ahead. Early planning provides ample time for detailed analysis, stakeholder alignment, strategic budgeting, competitive leverage, and thoughtful negotiation.

Adhering to a structured timeline and adopting the best practices outlined above ensures cost optimization and alignment of your Microsoft licensing with broader business goals. Proactivity in the renewal process yields substantial long-term benefits, empowering your organization to maximize value from its Microsoft investments.

Do you want to know more about our Microsoft EA Optimization Service?

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Author
  • Fredrik Filipsson has 20 years of experience in Oracle license management, including nine years working at Oracle and 11 years as a consultant, assisting major global clients with complex Oracle licensing issues. Before his work in Oracle licensing, he gained valuable expertise in IBM, SAP, and Salesforce licensing through his time at IBM. In addition, Fredrik has played a leading role in AI initiatives and is a successful entrepreneur, co-founding Redress Compliance and several other companies.

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