Unlocking the Benefits of NetSuite HubSpot Integration

The benefits of NetSuite HubSpot Integration are:

  • Synchronizes customer data between NetSuite and HubSpot.
  • Closes the loop between marketing and sales for improved lead conversion.
  • Provides critical profile data for lead scoring, smart lists, and workflows.
  • Enables access to add-on dashboards and revenue reporting.
  • Facilitates list segmentation and manual workflows.
  • Optimizes operations and enhances customer experience​

Short Summary

  • NetSuite and HubSpot integration enables businesses to sync customer data, close the loop between marketing and sales, and gain insights.

  • Enabling features in NetSuite, such as REST Web Services, OAuth 2.0, and server-side RESTlets, allows for successful integration with HubSpot.

  • Leveraging best practices can help optimize Data Sync and workflow Automation to maximize the benefits of the unified system between both platforms.

Understanding NetSuite and HubSpot Integration

erp, enterprise, resource

Combining Strengths:

  • NetSuite: An ERP system managing financials, operations, and customer relationships.
  • HubSpot: A CRM platform for marketing, sales, lead tracking, and customer engagement.

Benefits of Integration:

  • Syncs NetSuite customer data with HubSpot for lead scoring, workflows, and content personalization.
  • Facilitates efficient progression through HubSpot lifecycle stages.
  • Closes the loop between marketing and sales, converting leads to customers.
  • Enhances business operations with add-on dashboards, revenue reporting, and list segmentation.

The Role of NetSuite in Business Operations

NetSuite is a cloud-based business management software suite that provides companies with the tools to manage their financials, operations, and customer relations.

NetSuite Features:

  • A cloud-based suite for managing financials, operations, and customer relations.
  • Includes ERP, financial management, e-commerce, CRM, and PSA.
  • Streamlines operations reduces manual data entry, and improves data accuracy.

Integrating with HubSpot:

  • Synchronizes customer data and automates workflows.
  • Enables creating tailored customer experiences using HubSpot while managing data with NetSuite.
  • Recommended practices include secure data syncing and customized data settings.

The Role of HubSpot in Marketing and Sales

HubSpot Capabilities:

  • A cloud-based CRM for marketing, sales, customer service.
  • Tools for lead capture, customer interaction management, sales-marketing alignment.
  • Features include automation, performance tracking, targeted campaigns, customer segmentation.

Challenges and Integration:

  • Challenges include costs, integration complexity.
  • Integrating with NetSuite overcomes these challenges for comprehensive business management.

Setting Up the Integration: A Step-by-Step Guide

integration, data integration, data science

Guided Implementation:

  • Enable NetSuite features, install HubSpot sync bundle, configure connections.
  • Detailed instructions provided for a robust integration.
  • Ensures smooth, successful integration for enhanced team efficiency and business growth.

Enabling NetSuite Features for Integration

Essential Features:

  • Enable REST Web Services, OAuth 2.0, Server-side RESTlets in NetSuite for integration.
  • Navigate to Setup > Company > Enable Features in NetSuite.
  • Under SuiteCloud subtab, select REST Web Services, OAuth 2.0, Server-side RESTlets.

Installing and Configuring the HubSpot Sync Bundle

Installation Steps:

  • Install the HubSpot sync bundle via Customization > SuiteBundler > Search & Install Bundles in NetSuite.
  • Search and install the HubSpot sync bundle. Installation takes around 5 minutes.

Configuration Process:

  • Assign the HubSpot sync role to users.
  • Locate NetSuite Account ID, Access Token ID, and Access Token Secret.
  • Complete authentication on the NetSuite app settings page.

Integration Best Practices: Optimizing Data Sync and Workflow Automation

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Customizing Data Sync Settings:

  • Tailor settings to business needs by creating custom field mappings.
  • Adjust default settings by selecting ‘Edit sync settings’ in any object syncs.

Optimizing Workflow:

  • Utilize deal-based workflows for NetSuite sales orders.
  • Turn off or delete sync when necessary for efficiency.

Standard Issues Management:

  • Address sync errors and data conflicts effectively.
  • Detailed guidance on troubleshooting provided in subsequent sections.

Exploring Third-Party Integration Solutions

geometry, mathematics, volume

Considering Additional Options:

  • Third-party solutions like Integration Fox and Celigo offer enhanced NetSuite-HubSpot integration.

Integration Fox’s NetSuite-HubSpot Solution

Key Features:

  • Real-time synchronization of NetSuite data (customers, contacts, opportunities, etc.) with HubSpot (companies, communications, deals).
  • User-friendly: No complex software learning or setup.
  • Focuses on leveraging both NetSuite and HubSpot strengths for efficient business operations.


  • Enhances business growth and customer experiences.
  • Outsourcing integration complexities saves time and resources.

Troubleshooting Common Integration Issues

faulty, system, chair

Preparation and Identification:

  • Be ready to tackle sync errors and data conflicts.
  • Check sync bundle status, verify user access, ensure correct field mapping.

Resolving Sync Errors

Common Causes:

  • Data omissions, misconfigurations, duplications, errors at job and record levels.
  • Causes include misaligned mapping, formatting issues, incompatible data types.

Troubleshooting Steps:

  • Identify the error source.
  • Review and test data mapping and values regularly.

Managing Data Conflicts

Sources and Manifestations:

  • Arise from network/software issues, human errors, or attacks.
  • Lead to duplicates, inconsistent formatting, missing data.

Resolution Methods:

  • Use data reconciliation tools, establish data governance policies.
  • Monitor data flows, utilize data quality tools.

Summary: Maximizing Integration Benefits

  • Integrating NetSuite and HubSpot streamline operations and enhance customer engagement.
  • Follow the integration guide for success.
  • Tackle common issues to maintain data integrity and integration efficacy.
  • Leverage the synergy for business efficiency, growth, and success.

Frequently Asked Questions

Can HubSpot integrate with NetSuite?

Yes, HubSpot can integrate with NetSuite. HubSpot provides four integration apps to streamline marketing operations and automate workflows by synchronizing companies and contacts between HubSpot and NetSuite, along with features allowing custom field mappings.

To connect the two systems, simply install the NetSuite integration app in your HubSpot account.

What does NetSuite integrate with?

NetSuite can be integrated with various services, including pre-built solutions like the NetSuite Connector, custom connections using XML-based API, JavaScript, and REST or SOAP web services.

Its integrations can be one-way or two-way, depending on your business needs.

Can you integrate with HubSpot?

Yes, you can integrate with HubSpot! With the Salesforce integration from HubSpot, your marketing and sales teams can collaborate seamlessly to improve customer experience and drive results.

What tools does HubSpot integrate with?

HubSpot integrates with many tools, including videos, webinars, and event software, such as Zoom, Eventbrite, and GoToWebinar, to bring valuable data into HubSpot.

With these integrations, you can create more efficient workflows, use contact records and email lists, and sync webinar data across multiple platforms.

Does NetSuite work with HubSpot?

Yes, NetSuite and HubSpot work together. The integration provides bi-directional synchronization of lead and contact information, which means both systems are constantly updated with the most recent changes.

Additionally, the integration allows users to view, edit, and perform other actions in either system without switching back and forth.