Top 10 Reasons To Combine CRM With Project Management

CRM with project management

  • CRM with Project Management: Combines customer management with project oversight capabilities.
  • Key Benefits: Streamlines client and project data, enhances team collaboration, and improves task tracking.
  • Features: Includes task scheduling, resource allocation, time tracking, and integrated billing.
  • Ideal for: Businesses looking to manage customer relationships and projects within a single platform, increasing efficiency and transparency across operations.

The Synergy Between CRM and Project Management

Integrating CRM and project management within a business sets the stage for enhanced operational efficiency and improved client handling.

This integration allows organizations to manage their sales pipelines and project delivery from a unified platform, streamlining the entire customer lifecycle from initial contact to final delivery.

Aligning Teams for Better Workflow

Bringing CRM and project management systems together enables businesses to collaborate more effectively with their sales and project teams.

This alignment ensures that all team members have real-time access to the same customer data and project updates, facilitating seamless communication and enabling smoother project execution.

Key Benefits of Integrating CRM with Project Management

Key Benefits of Integrating CRM with Project Management

Streamlined Operations

  • Centralized Data Management: All customer information, project details, and communication logs are stored in one place, reducing the need to switch between platforms and decreasing the risk of data discrepancies.
  • Coordinated Team Efforts: With integrated tools, teams can work together more efficiently, as everyone accesses the same updated information, schedules, and client data.

Enhanced Visibility

  • Unified System View: A CRM with project management capabilities provides a holistic view of client interactions and project progress. This transparency helps managers make informed decisions based on comprehensive data.
  • Trackable Metrics and Progress: Managers can monitor project timelines, budget usage, and resource allocation in real-time, allowing for timely adjustments to keep projects on track.

Improved Customer Relations

  • Efficient Project Delivery: Integrated systems streamline project workflows, ensuring client projects are completed on time and to specifications, which is crucial for client satisfaction.
  • Transparent Communication: Customers appreciate being kept in the loop. An integrated CRM system can automate updates and reports to clients, maintaining open lines of communication and building trust.

By embracing the integration of CRM and project management, businesses boost their internal efficiencies and enhance their customer relationships through more organized and transparent practices.

This strategic approach leads to higher customer satisfaction, repeat business, and a stronger reputation in the marketplace.

Top CRM Systems with Project Management Features

Top CRM Systems with Project Management Features

Salesforce with Project Management

  • Overview: Salesforce extends its robust CRM capabilities to include comprehensive project management features.
  • Specific Features: Offers Gantt charts for visual project planning, customizable project templates for consistency across tasks, and seamless integration with popular third-party project management apps.

Zoho Projects

  • Integration Details: Zoho CRM integrates directly with Zoho Projects, creating a cohesive platform that manages customer relationships and project workflows.
  • Key Features: Includes issue tracking to resolve client concerns promptly, time management tools to ensure projects stay on schedule, and document sharing to enhance team collaboration.

Microsoft Dynamics 365 Project Operations

  • System Combination: Dynamics 365 blends CRM functionalities with extensive project management tools, making it ideal for businesses that oversee detailed projects.
  • Focus Areas: This area emphasizes resource management to allocate team efforts effectively, project accounting to keep financials in check, and real-time analytics to provide ongoing project insights.


  • Project Management Tools: Insightly incorporates tailored project management tools within its CRM system to streamline project tracking and client management.
  • Benefits: It features project dashboards for at-a-glance status updates, integrates seamlessly with email systems, and offers mobile access for management on the go.

HubSpot with Project Management Add-Ons

  • CRM Enhancement: HubSpot’s basic CRM functionalities can be significantly expanded with project management add-ons.
  • Feature Evaluation: These add-ons include task boards for organizing project tasks, customizable project templates to standardize project delivery, and advanced reporting tools for detailed analysis.

Choosing the Right CRM with Project Management for Your Business

Choosing the Right CRM with Project Management for Your Business

Factors to Consider

  • Business Size: The scale of your operation may dictate the complexity of the CRM system you need.
  • Industry Requirements: Specific industries might require unique project management features tailored to their processes.
  • Project Complexity: Consider the complexity of your projects to ensure the CRM can handle detailed project tracking and management.
  • Integration Needs: Assess the need to integrate with existing tools and systems to ensure seamless operation.

Tips for Selection

  • Assess Compatibility: Ensure the CRM’s project management features align with your business processes.
  • Trial and Error: Utilize trial periods offered by CRM providers to test whether the system fits your project management needs.
  • Read Reviews: Look at feedback from current users to understand the strengths and limitations of the system in real-world scenarios.

By considering these factors and using these selection tips, businesses can find a CRM system with project management features that streamline workflow and enhance client satisfaction and project success.

Top 10 Reasons Why Companies Can Improve Project Management with CRM

Top 10 Reasons Why Companies Can Improve Project Management with CRM

1. Centralized Data Storage

  • Benefit: All project-related information, including client details, project status, and communication logs, is stored in one place.
  • Example: A construction company can access supplier and client contact details, project timelines, and budget data within a single system, avoiding data discrepancies and speeding up information retrieval.

2. Enhanced Communication

  • Benefit: CRM systems facilitate better internal and external communication channels among team members and clients.
  • Example: A marketing agency uses CRM to track all client interactions, ensuring that everyone involved in the project is up-to-date. This leads to consistent messaging and increased client satisfaction.

3. Improved Customer Relationship Management

  • Benefit: Companies can tailor project outcomes to better meet client expectations by better monitoring customer preferences and history.
  • Example: A software development firm uses CRM insights to customize software features according to each client’s recorded preferences, enhancing client approval rates.

4. Streamlined Task Scheduling

  • Benefit: CRM systems provide tools for scheduling and tracking tasks, which helps in ensuring project milestones are met on time.
  • Example: An event planning company uses CRM to manage multiple vendor schedules and client deadlines, ensuring no overlap and timely event execution.

5. Advanced Reporting

  • Benefit: CRMs offer comprehensive reporting tools that provide insights into project performance, resource allocation, and efficiency.
  • Example: A consultancy firm utilizes CRM-generated reports to analyze project profitability and operational bottlenecks, helping in strategic planning and improvement.

6. Accountability and Transparency

  • Benefit: CRM project management can track individual contributions and maintain accountability.
  • Example: A sales team tracks deal progress and individual sales activities, allowing management to review performance transparently and make informed decisions.

7. Resource Allocation

  • Benefit: Efficient management of resources ensures that no team is overburdened and projects are staffed appropriately.
  • Example: An IT service provider uses CRM to view team workloads in real-time, helping to distribute tasks based on availability and expertise, thus optimizing workforce utilization.

8. Budget Management

  • Benefit: CRMs can integrate with financial software to track project budgets and spending.
  • Example: An architectural firm manages project finances within its CRM, maintaining visibility on expenditures and remaining within budget constraints.

9. Mobility and Accessibility

  • Benefit: Modern CRM systems offer mobile access, allowing team members to update and check project status from anywhere.
  • Example: Real estate agents update property listings and client feedback on the go, enhancing responsiveness and client service.

10. Improved Decision Making

  • Benefit: With readily available and easily analyzable data, managers can make quicker, more informed decisions.
  • Example: A retail chain’s management uses CRM data to decide on promotional strategies based on customer purchase patterns and feedback collected through the CRM.

Incorporating CRM into project management streamlines workflows, improves efficiency, and significantly enhances customer relationships by providing a structured and systematic approach to managing projects and client data.


What is CRM with project management?

CRM with project management integrates customer relationship management features with project oversight tools to manage both clients and projects on a single platform.

Who can benefit from using a CRM with project management features?

Businesses that manage multiple client projects simultaneously, especially in sectors like consulting, marketing, and construction, can significantly benefit from this integration.

How does CRM with project management improve task tracking?

It allows teams to schedule, update, and monitor tasks directly associated with client projects, ensuring everyone stays on track and deadlines are met.

What types of tasks can be scheduled in such CRMs?

Tasks ranging from client meetings and follow-ups to specific project milestones and deadlines can be scheduled, providing a holistic view of project timelines.

How does resource allocation work in these systems?

Resource allocation tools help managers assign personnel to tasks based on availability and skill set, optimizing workforce utilization and project outcomes.

What are the advantages of integrating billing into CRM with project management?

Integrated billing streamlines invoicing by automatically linking billable hours and expenses to client accounts, reducing administrative overhead and improving billing accuracy.

Can these CRM systems track time spent on projects?

Yes, time tracking features allow team members to record the time spent on various tasks, facilitating accurate project costing and billing.

How do these CRM systems improve team collaboration?

By centralizing communication, document sharing, and task status updates, teams can work cohesively and stay updated on project progress.

Are these systems suitable for small businesses?

Yes, small businesses can tailor these systems to fit their scale, improving their ability to manage projects and client relationships effectively without the complexity of larger systems.

What security features do these CRMs offer?

Typical security features include role-based access controls, data encryption, and secure data storage, which ensure the protection of sensitive client and project information.

Can I customize reports in a CRM with project management?

Most of these CRMs offer customizable reports that can track project performance, client engagement, and financial metrics tailored to specific management needs.

Is mobile access available for these CRM systems?

Many CRM systems with project management features offer mobile apps or mobile-optimized web access, allowing team members to update and check project details.

What should I look for when choosing a CRM with project management?

Key aspects to consider include the depth of project management tools, integration capabilities with other tools, ease of use, and cost.

How do I train my team to use a CRM with project management?

Training can be facilitated through vendor-provided tutorials, online courses, and hands-on training sessions to ensure your team understands how to use the system effectively.

How often should the CRM system be updated?

Regular updates are recommended to take advantage of new features, security patches, and improvements in usability and performance.

These FAQs provide a detailed insight into how integrating CRM with project management capabilities can transform how businesses handle client relationships and project execution, fostering greater efficiency and success.


  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, improving organizational efficiency.

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