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Top 10 Best Practices for ServiceNow Demand Management

Top 10 Best Practices for ServiceNow Demand Management

  • Standardize submission processes with templates and portals.
  • Categorize and prioritize demands using scorecards.
  • Align demands with business goals and objectives.
  • Automate workflows for demand evaluation and approval.
  • Integrate with Project Portfolio Management (PPM).
  • Monitor resource capacity to avoid conflicts.
  • Incorporate financial metrics in demand assessments.
  • Foster collaboration with shared dashboards and reviews.
  • Use analytics to refine demand management practices.
  • Regularly update workflows and prioritization criteria.

Top 10 Best Practices for ServiceNow Demand Management

Top 10 Best Practices for ServiceNow Demand Management

ServiceNow Demand Management is an essential platform for capturing, prioritizing, and managing business and IT demands. Organizations should adopt practical strategies that align with operational goals and foster collaborative decision-making to unlock its full potential.

Here are 10 expanded best practices designed to help organizations fully leverage ServiceNow Demand Management.


1. Establish Clear Submission Processes

Designing a standardized and user-friendly approach for submitting demands ensures consistency and transparency.

Key steps include:

  • Utilizing standardized forms: Customize templates to capture crucial details like objectives, required resources, estimated costs, and expected outcomes.
  • Providing comprehensive instructions: Offer step-by-step guides or interactive tutorials to ensure users understand the submission process.
  • Centralizing all submissions: Use dedicated portals or centralized intake channels to gather and track demands in a single platform.

Tip: Regularly audit the submission process to identify bottlenecks or areas for simplification. Offer live support options for users who need additional assistance.


2. Categorize and Prioritize Demands

Not all demands contribute equally to organizational success. Implementing categorization and prioritization frameworks helps allocate resources effectively.

Strategies include:

  • Classifying demands: Use categories such as strategic, operational, compliance-driven, or innovation-focused to group demands logically.
  • Scoring demands: Assign weighted scores based on ROI potential, risk level, resource needs, and urgency.
  • Leveraging prioritization tools: Use ServiceNow’s scorecards to make data-driven decisions that align with organizational goals.

Tip: Schedule quarterly reviews of prioritization frameworks to ensure they adapt to evolving business strategies and market dynamics.


3. Align Demands with Strategic Goals

Ensure that every demand supports key business objectives.

Practical steps include:

  • Evaluating alignment: Assess how each demand contributes to growth, operational efficiency, compliance, or innovation.
  • Engaging stakeholders: Involve leadership and relevant teams in validating demand relevance and strategic fit.
  • Eliminating misaligned demands: Filter out requests that do not align with long-term organizational goals.

Tip: Create dashboards that visually map how current demands align with strategic objectives, providing stakeholders with real-time insights.


4. Automate Workflows for Efficiency

Automation reduces manual intervention and speeds up the demand lifecycle.

Practical automation opportunities include:

  • Routing demands: Automatically assign demands to the right teams or individuals based on predefined criteria.
  • Triggering notifications: Automated alerts inform stakeholders about approvals, deadlines, or updates.
  • Tracking progress: Use automated workflows to monitor demand statuses and flag overdue tasks.

Tip: Conduct biannual audits of automation rules to ensure they remain relevant and efficient as organizational processes evolve.


5. Integrate with Project Portfolio Management (PPM)

Approved demands should transition seamlessly into actionable projects. Integration with PPM offers benefits such as:

  • Streamlined execution: Automatically create project plans from approved demands, eliminating redundant data entry.
  • Real-time tracking: Monitor project progress, resource utilization, and financial performance within the same platform.
  • Lifecycle visibility: Maintain oversight from demand submission through project completion.

Tip: Use PPM analytics to evaluate project outcomes, providing feedback loops for refining future demand evaluations.


6. Monitor Resource Capacity and Utilization

Efficient resource management prevents bottlenecks and over-allocation.

Key practices include:

  • Visualizing resource capacity: Use dashboards to display current workloads and forecast future availability.
  • Scheduling demands: Align demand timelines with available resources to avoid conflicts.
  • Resolving conflicts early: Identify and address potential resource overlaps during the evaluation phase.

Tip: Implement resource heat maps to clearly visualize where team capacity is nearing limits, enabling proactive adjustments.


7. Enhance Financial Planning and Accountability

Integrating financial considerations into demand evaluations ensures budget alignment and fiscal responsibility.

Steps include:

  • Estimating costs: Provide detailed labor, materials, and other expense forecasts.
  • Tracking budgets: Monitor allocated budgets and actual spending to ensure financial discipline.
  • Analyzing ROI: Use ROI calculators to weigh the financial benefits against associated costs for each demand.

Tip: Incorporate financial KPIs into dashboards to track how well demands deliver on projected returns.


8. Foster Cross-Department Collaboration

Collaboration is critical for evaluating and executing high-impact demands.

Foster cross-functional teamwork by:

  • Creating shared dashboards: Provide stakeholders transparent access to demand statuses and progress updates.
  • Facilitating regular reviews: Hold cross-departmental meetings to discuss priorities and address interdependencies.
  • Encouraging feedback: Implement structured feedback loops to incorporate diverse perspectives into decision-making.

Tip: Use role-based access controls to ensure stakeholders can view and contribute to relevant demands while maintaining data security.


9. Leverage Analytics for Continuous Improvement

ServiceNow’s analytics tools provide insights into demand trends and process efficiency.

Best practices include:

  • Analyzing trends: Identify demand types and approval rate patterns to inform future priorities.
  • Evaluating performance: Track approval timelines, resource allocation, and ROI metrics.
  • Refining practices: Use insights from analytics to adjust workflows, scoring criteria, and resource strategies.

Tip: Schedule monthly analytics reviews to ensure continuous alignment between demand management practices and organizational goals.


10. Regularly Update Demand Management Processes

Keep your Demand Management practices agile and aligned with organizational needs.

Strategies include:

  • Reviewing workflows: Periodically assess submission and approval processes for inefficiencies.
  • Incorporating feedback: Use stakeholder input to refine processes and eliminate pain points.
  • Adjusting prioritization frameworks: Update scoring criteria to reflect shifting priorities and market conditions.

Tip: Conduct an annual review of all Demand Management processes to ensure they remain effective and adaptable.

FAQ: Top 10 Best Practices for ServiceNow Demand Management

What is ServiceNow Demand Management?
It is a module that helps organizations capture, evaluate, and prioritize demands to align with strategic goals.

How can demands be categorized effectively?
Use predefined categories like strategic, operational, or compliance to group demands logically and facilitate prioritization.

Why is demand prioritization important?
It ensures that resources are allocated to the highest value and impact initiatives.

What tools does ServiceNow provide for prioritizing demands?
ServiceNow offers scorecards, dashboards, and alignment tools to rank demands based on ROI, risk, and resource needs.

How does financial planning integrate with Demand Management?
It incorporates cost estimation, ROI analysis, and budget tracking into the demand evaluation process.

Why integrate Demand Management with PPM?
Integration ensures seamless transition of approved demands into actionable projects, improving execution and tracking.

What role does automation play in Demand Management?
Automation reduces manual effort by routing demands, sending notifications, and tracking progress.

How can resource conflicts be avoided?
By using ServiceNow\u2019s capacity visualization tools to assess availability and resolve overlaps early.

What analytics are helpful in Demand Management?
Insights into approval timelines, resource allocation, and ROI help refine processes and set priorities.

Why is aligning demands with strategic goals critical?
It ensures that organizational resources and efforts focus on achieving long-term objectives.

How can collaboration be improved in Demand Management?
Shared dashboards, regular reviews, and structured feedback loops enable cross-departmental collaboration.

What steps should be taken to update Demand Management processes?
Review workflows, incorporate user feedback, and adjust prioritization criteria periodically.

What industries benefit most from Demand Management?
IT services, finance, manufacturing, and healthcare leverage it to handle complex and high-volume demands.

How does Demand Management support innovation?
It prioritizes projects with the most significant potential impact by capturing and evaluating ideas systematically.

How can performance in Demand Management be tracked?
Metrics like demand approval times, resource utilization, and ROI clearly show performance.

Author
  • Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, improving organizational efficiency.

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