Top 10 AI tools for social media analytics and engagement


Top 10 AI tools for social media analytics and engagement

Top 10 AI tools for social media analytics and engagement in 2024.

These tools leverage AI to analyze trends, and engagement rates, and provide audience insights for crafting targeted content strategies.

In the ever-evolving digital landscape of 2024, mastering social media analytics and engagement is paramount for brands looking to carve out their space in the crowded online world.

This article delves into the top 10 AI tools designed to elevate your social media strategy by providing comprehensive analytics, trend insights, and enhanced audience engagement mechanisms.

From Brand24’s advanced social listening capabilities to Sprout Social’s streamlined content management features, each tool harnesses the power of AI to offer tailored solutions that cater to the diverse needs of today’s digital marketers.

Whether you’re seeking to boost brand awareness, foster customer loyalty, or craft compelling content strategies, these AI-driven tools are your allies in navigating the complex social media ecosystem.

Top 10 AI tools for social media analytics and engagement

Top 10 AI tools for social media analytics and engagement
  1. Brand24: Specializes in social listening to measure brand awareness and track trending hashtags. It’s ideal for brands aiming to improve customer experience and loyalty, though it may be complex for beginners​​.
  2. Feedhive: Aids in visually planning and scheduling content across multiple channels. Its collaboration features make it suitable for teams, with a straightforward interface for easy engagement​​.
  3. Feedly: Curates news and stories relevant to your brand from various sources. Perfect for brands looking to stay informed and share timely content, offering scheduling for optimal send times​​.
  4. Brandwatch: Provides deep insights into online brand mentions and image analysis, excellent for medium to expert-level users for its technical depth​​.
  5. Meltwater: Great for brand engagement and influencer connection, offering over 1 million influencer accounts to filter and sort, making prospecting new high-profile accounts relevant to your brand​​easy.
  6. Tailwind: A marketing solution for Pinterest and Instagram, helping schedule content and monitor conversations. It’s best for identifying hashtags and saving time with bulk image uploads​​.
  7. Cyfe: Offers a customizable dashboard for integrated metrics from numerous marketing tools. Ideal for businesses wanting a comprehensive view of their social media performance with alerts for crossed thresholds​​.
  8. Quintly: An enterprise-level tool for detailed social media engagement analytics, offering customizable reporting for all major networks. It provides deep dives into post-analytics and competitive analysis​​.
  9. Keyhole: Excels in real-time insights on content performance and competitor analysis. Its detailed, precise reporting makes it a valuable tool for businesses aiming for an ROI-focused digital presence​​.
  10. Sprout Social is known for its comprehensive social media scheduling and management capabilities. It offers a user-friendly tool for planning, scheduling, and publishing posts, making it ideal for businesses seeking to streamline their social media operations​​.

Each of these tools offers unique features tailored to specific needs, from deep analytics and social listening to content planning and influencer engagement.

Depending on your business goals, audience, and platform preferences, one or more of these tools could significantly enhance your social media strategy.


  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, improving organizational efficiency.

    View all posts