The Top 10 Best Robo Advisors of 2024

The Top 10 Best Robo Advisors of 2024

  • Betterment: Offers personalized financial advice and advanced tax strategies.
  • Wealthfront: Known for its direct indexing and high-interest cash account.
  • Vanguard Personal Advisor Services: Combines human advice with automated investing.
  • Schwab Intelligent Portfolios: Zero advisory fees with automatic rebalancing.
  • Ellevest: Tailored investment strategies for women.
  • M1 Finance: Customizable portfolios with no management fees.
  • Acorns: Simplifies investing with micro-investment round-ups.
  • SoFi Automated Investing: Integrates investment with loan and savings products.
  • Personal Capital: Wealth management with dedicated financial advisors.
  • Robo Global: Focuses on tech and robotics investments.

When selecting the best robo advisors for 2024, it’s crucial to conduct a thorough evaluation based on several key criteria.

This detailed examination ensures potential users can make informed decisions aligning with their financial goals and needs.

Criteria for Selection

Criteria for Selection best robo advisor

Fees and Pricing

The cost of using a robo-advisor service is a primary concern for most investors. It includes:

  • Management Fees: Typically, a percentage of the assets under management (AUM) is charged annually. These fees can significantly impact long-term investment growth.
  • Additional Costs: These may include fund fees, transaction fees, and any other charges not included in the management fee. Transparent fee structures without hidden costs are preferable.

Investment Options

Diversity in investment products allows for a tailored approach matching an investor’s risk tolerance, financial goals, and preferences. Essential aspects include:

  • Range of Products: Look for robo advisors that offer a broad range of ETFs, mutual funds, bonds, and possibly even alternative investments like real estate or commodities.
  • Customization Options: The ability to personalize portfolios or exclude specific investments is a valuable feature for many investors.

User Experience

A seamless and intuitive user experience is critical for engagement and satisfaction. Key components include:

  • Platform Interface: The platform should be easy for novice and experienced investors to navigate.
  • Customer Service: Responsive and helpful customer support, whether through live chat, email, or phone, enhances the user experience.
  • Accessibility: Mobile app availability and platform accessibility across various devices ensure users can manage their investments anywhere.

Performance History

While past performance does not indicate future results, a track record of strong performance under various market conditions can provide insights into the robo advisor’s investment strategy and risk management capabilities.

  • Consistency: Look for consistent performance across different time frames and economic cycles.
  • Benchmarking: Comparing performance against relevant benchmarks can help gauge effectiveness.

Additional Features

Value-added services can differentiate a robo advisor and provide users with comprehensive financial management tools.

  • Tax-Loss Harvesting: This feature can help minimize taxes on investment gains by offsetting losses and enhancing overall returns.
  • Rebalancing: Automatic portfolio rebalancing ensures investments align with the user’s goals and risk tolerance.
  • Financial Planning Tools: Budgeting tools, retirement calculators, and educational resources can help users more effectively plan their financial future.

Evaluating robo advisors based on these criteria enables users to choose a service that meets their investment needs and offers the best value and user experience.

This careful selection process is crucial for long-term investment success and satisfaction with the chosen robo advisor.

The Top 10 Best Robo Advisors of 2024

Best Robo Advisors

We examine ten standout robo-advisors, examining their histories, fee structures, investment strategies, unique selling points, and the pros and cons associated with each.

1. Betterment

  • Company Overview: Founded in 2008, Betterment is a pioneer in the robo-advisory space. Its mission is to democratize financial advice and provide easy, accessible, and affordable investment management solutions.
  • Fee Structure: The company charges a 0.25% annual fee for digital portfolio management and 0.40% for premium services, including access to human advisors.
  • Investment Strategy and Options: It utilizes ETFs to build diversified portfolios based on risk tolerance and financial goals and offers socially responsible investing options.
  • Unique Selling Points: Tax-loss harvesting for all accounts, regardless of size. Automatic rebalancing and a straightforward, user-friendly interface.
  • Pros and Cons: Pro: Broad array of account types and services. Con: Premium features require a $100,000 minimum investment.

2. Wealthfront

  • Company Overview: Launched in 2011, Wealthfront aims to automate the best possible financial decisions for its clients, offering investment and banking services.
  • Fee Structure: A flat 0.25% annual advisory fee on all accounts.
  • Investment Strategy and Options: Focuses on passive investing strategies with a mix of ETFs, emphasizing tax-efficient practices like direct indexing for larger accounts.
  • Unique Selling Points: Offers a portfolio line of credit and financial planning tools. High-interest cash account available.
  • Pros and Cons: Direct indexing on accounts over $500,000. Con: There is no option for human-advised services.

3. Vanguard Personal Advisor Services

  • Company Overview: Vanguard’s entry into the robo-advisory service in 2015 brought the weight of its extensive experience in low-cost index fund investing. It focuses on combining technology with personalized advice.
  • Fee Structure: Charges a 0.30% annual management fee, with reduced fees for higher investment levels.
  • Investment Strategy and Options: It primarily uses Vanguard’s index funds and ETFs and offers a mix of automated and human financial advice.
  • Unique Selling Points: Access to human advisors for accounts of all sizes. Emphasis on long-term, low-cost investing.
  • Pros and Cons: Pro: Backed by Vanguard’s reputation and low-cost ethos. Con: Higher minimum investment of $50,000.

4. Schwab Intelligent Portfolios

  • Company Overview: Launched by Charles Schwab in 2015, this service aims to provide automated investment management without advisory fees, blending technology with robust financial planning.
  • Fee Structure: No advisory fees, commissions, or account service fees. Revenue is generated from the underlying investments.
  • Investment Strategy and Options: Offers diversified portfolios of ETFs, including an option for premium users to access certified financial planners.
  • Unique Selling Points: No management fees and a comprehensive rebalancing and tax loss harvesting approach. Includes a cash allocation feature.
  • Pros and Cons: Pro: No advisory fees. Con: Mandatory cash allocation might not appeal to all investors.

5. Ellevest

  • Company Overview: Founded in 2014, Ellevest focuses on women’s financial needs and goals, promoting gender equality in investment. It offers customized investment strategies considering women’s unique career paths, life spans, and salary curves.
  • Fee Structure: Offers membership plans ranging from $1 to $9 per month, depending on the level of service and access to certified financial planners.
  • Investment Strategy and Options: Custom portfolios designed to reach specific financial goals, focusing on ethical investment options.
  • Unique Selling Points: Tailored towards women, offering career coaching and financial planning to close gender money gaps.
  • Pros and Cons: Pros: It is inclusive and educational. Cons: The monthly fee structure may be less cost-effective for larger investments.

6. M1 Finance

  • Company Overview: Established in 2015, M1 Finance combines elements of traditional investment brokerage services with robo-advisor algorithms to offer a unique platform that allows for personalized portfolio creation.
  • Fee Structure: No management or trading fees. Charges for optional services like M1 Plus.
  • Investment Strategy and Options: Users can select from pre-built portfolios or create their own, investing in stocks and ETFs.
  • Unique Selling Points: Offers flexibility in portfolio customization, a borrowed feature against your portfolio, and a high-yield checking account.
  • Pros and Cons: Pro: High degree of customization. Con: It is not fully automated and requires some user input.

7. Acorns

  • Company Overview: Acorns, launched in 2012, aims to simplify investing through a micro-investment approach, rounding up daily purchases to the nearest dollar and investing the difference.
  • Fee Structure: This is a subscription service, with fees ranging from $1 to $5 per month, depending on the plan.
  • Investment Strategy and Options: Offers diversified portfolios of ETFs tailored to the investor’s risk tolerance.
  • Unique Selling Points: The round-up feature encourages consistent investing. Also offers retirement accounts and a checking account.
  • Pros and Cons: Pro: It is easy to use and understand. Con: Monthly fees may be high relative to investment for small balances.

8. SoFi Automated Investing

  • Company Overview: Part of the broader SoFi online financial services platform, SoFi Automated Investing was launched to offer automated investment services with no management fees and integrate with loan, savings, and insurance products.
  • Fee Structure: No advisory or account management fees.
  • Investment Strategy and Options: The firm invests in a range of SoFi ETFs to create diversified portfolios tailored to the client’s risk profile and goals.
  • Unique Selling Points: Free access to certified financial planners and membership benefits, including loan discounts.
  • Pros and Cons: Pro: No management fees and integrated financial services. Con: Limited investment customization.

9. Personal Capital

  • Company Overview: Launched in 2011, Personal Capital blends digital wealth management with comprehensive financial planning, targeting a slightly wealthier clientele.
  • Fee Structure: 0.89% for the first $1 million of managed assets, with lower fees for higher asset levels.
  • Investment Strategy and Options: Focuses on individual stocks and ETFs for portfolio construction, offering more personalized strategies and tax optimization.
  • Unique Selling Points: Strong emphasis on financial planning and access to dedicated financial advisors.
  • Pros and Cons: Pro: Comprehensive wealth management features. Con: Higher fees and $100,000 minimum investment.

10. Robo Global

  • Company Overview: A newer entrant to the robo-advisor market, focusing on investing in technology and robotics through ETFs and individual stocks to capitalize on technological advancements.
  • Fee Structure: A flat annual fee of 0.35% of assets under management.
  • Investment Strategy and Options: This firm specializes in technology-focused investments, offering portfolios heavily weighted towards the tech and robotics sectors.
  • Unique Selling Points: Niche focus on technology and robotics investment opportunities.
  • Pros and Cons: Pro: Unique thematic investment focus. Con: This may carry higher risk due to sector concentration.

Each of these robo-advisors offers a distinct approach to investment management, catering to different investor needs and preferences.

From platforms emphasizing low fees and automated tax strategies to those focusing on specific demographic groups or investment themes.

The diversity within the robo-advisory space in 2024 reflects the broadening appeal of automated investment services to a wide range of investors.


What is a robo advisor, and how does it work?

A robo-advisor is an automated platform that provides financial planning and investment management services with minimal human intervention. Using algorithms, it assesses your risk tolerance and financial goals through an initial questionnaire and then invests your money in diversified portfolios, typically ETFs or stocks.

How do the fees between Betterment and Wealthfront compare?

Betterment and Wealthfront charge a 0.25% annual advisory fee for digital services. The key difference lies in Betterment’s premium offering, which charges 0.40% for access to human advisors, while Wealthfront does not offer a higher-tier service with additional fees.

Can I talk to a human advisor with Vanguard Personal Advisor Services?

Yes, Vanguard Personal Advisor Services distinguishes itself by providing access to human advisors regardless of your investment level, aiming to blend the best technology with personalized advice.

What makes Schwab Intelligent Portfolios unique in terms of fees?

Schwab Intelligent Portfolios stands out because it does not charge advisory, commission, or account service fees. Instead, it generates revenue from the underlying investments, making it an attractive option for cost-conscious investors.

Does Ellevest cater only to women?

While Ellevest is designed with women’s financial goals and challenges in mind, it is inclusive. It can be used by anyone seeking a thoughtful investment approach that emphasizes gender equality and ethical investing.

How customizable are the portfolios with M1 Finance compared to other robo advisors?

M1 Finance offers a high degree of customization, allowing investors to create portfolios or choose from pre-built ones. This level of flexibility is unmatched by most other robo-advisors, which typically offer fixed portfolios based on risk tolerance.

What minimum investment is required for Vanguard Personal Advisor Services, and how does it compare to others?

Vanguard requires a minimum investment of $50,000, higher than most other robo-advisors. For comparison, Betterment and Wealthfront have no minimum investment, making them more accessible to a wider range of investors.

How do robo-advisors manage tax efficiency?

Robo advisors like Betterment and Wealthfront use strategies such as tax-loss harvesting to manage investments more tax-efficiently. This involves selling securities at a loss to offset taxes on both gains and income. The specific approach can vary between services, but the goal is to minimize tax liability over time.

Are there any robot advisors that focus specifically on tech investments?

Robo Global specializes in technology and robotics investments, offering portfolios heavily weighted towards the tech and robotics sectors. This niche focus provides a unique opportunity for investors interested in capitalizing on technological advancements.

What investment options are available through SoFi Automated Investing?

SoFi Automated Investing primarily invests in various SoFi ETFs to create diversified portfolios tailored to the client’s risk profile and goals. It’s part of a broader online financial platform offering integrated services.

Can I access my investment or cash easily with these robo advisors?

Most robo-advisors offer relatively easy access to your funds, but withdrawal times can vary from one to several business days. Providers like Wealthfront even offer a Portfolio Line of Credit, providing quick access to cash without selling your investments.

How do Acorns’ micro-investments work?

Acorns simplifies investing by rounding up your daily purchases to the nearest dollar and investing the difference into diversified portfolios. This micro-investment approach encourages consistent investment habits with minimal effort.

What is the advantage of using Personal Capital over other robo-advisors?

Personal Capital is geared toward wealthier clients, blending digital wealth management with comprehensive financial planning. Its advantage lies in offering access to dedicated financial advisors and more personalized investment strategies, particularly for those with complex financial situations.

Is there a robo advisor that offers loan services or banking features?

SoFi Automated Investing is part of a larger financial ecosystem that includes loans, savings, and insurance products. This integration allows for a more holistic personal finance approach beyond investment management.

How do robo-advisors adapt to changes in the market?

Robo advisors automatically rebalance your portfolio to maintain the desired asset allocation, adjusting for market fluctuations and changes in your financial situation or goals. Some, like Schwab Intelligent Portfolios, also include features like automatic rebalancing and tax-loss harvesting to help adapt to and potentially benefit from market changes.


  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, enhancing organizational efficiency.