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      <video:description>The tool nobody had to approve now bills by design. The talking points from the VendorBenchmark Atlassian playbook: the tier cliff and the Data Center squeeze, what changed, the 5,300 user estate where 1,100 are inactive, the marketplace multiplier, the edition mix, and the migration as currency.</video:description>
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      <video:description>An EDP is a bet against your own forecast, and AWS holds the model. The talking points from the VendorBenchmark AWS EDP prep: why the fallback is fine, the four shifts, what you assemble, how the account team is paid and why the deal's shape moves more freely than its rate, and the five sentences that reprice the deal against you.</video:description>
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      <video:description>On January 1, 2027 AWS retires Enterprise On Ramp, Business and Developer Support and upgrades On Ramp customers to Enterprise Support automatically. Why no action required means no negotiation, the gross versus net EDP base that swings the support line by twenty percent, and the sequence that turns an automatic upgrade into a negotiated one.</video:description>
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      <video:title>Negotiating AWS 1: What You Are Actually Signing</video:title>
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      <video:title>Negotiating AWS 2: The Commitment, and the Measurement Rule</video:title>
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      <video:publication_date>2026-08-10</video:publication_date>
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      <video:publication_date>2026-08-10</video:publication_date>
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      <video:publication_date>2026-08-09</video:publication_date>
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      <video:publication_date>2026-08-09</video:publication_date>
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      <video:title>Estimating Agentforce Before You Sign</video:title>
      <video:description>Session 10 of the Salesforce Negotiation Series. Conversations, Flex Credits and per user editions priced side by side: the actions per conversation that decide your model, the breakeven near twenty, what the bundled allowances are really worth, and the consumption protections to negotiate.</video:description>
      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-negotiation-10-estimating-agentforce.mp4</video:content_loc>
      <video:duration>291</video:duration>
      <video:publication_date>2026-08-15</video:publication_date>
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      <video:description>Session 11 of the Salesforce Negotiation Series. The platform rebrand, Informatica inside Data 360, MuleSoft repackaged, and Headless 360 turning the platform into APIs and agents. What a roadmap does to per user pricing, and how to negotiate against products that do not exist yet.</video:description>
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      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-negotiation-12-end-to-end.mp4</video:content_loc>
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      <video:title>Negotiating the Salesforce SELA: Unlimited Is Still a Number</video:title>
      <video:description>Enterprise license agreements carry thresholds sized to your needs at signature, and overages run 2 to 3x your rate. Finding the number inside the unlimited, proven vs speculative demand, the floor that never moves, and pricing the exits before you enter.</video:description>
      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela.mp4</video:content_loc>
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      <video:title>The Proposal Lands: Twelve Months Out, Fourteen Percent Up</video:title>
      <video:description>Session 1 of Negotiating a Salesforce SELA. A carrier running seven Salesforce clouds at forty two million a year gets its renewal proposal twelve months early, at a fourteen percent uplift. What a SELA actually is, why the early proposal is a sales motion rather than a courtesy, and the calendar that decides who is under pressure.</video:description>
      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela-01-the-proposal-lands.mp4</video:content_loc>
      <video:duration>293</video:duration>
      <video:publication_date>2026-08-16</video:publication_date>
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      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela-02-unlimited-is-still-a-number.mp4</video:content_loc>
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      <video:publication_date>2026-08-16</video:publication_date>
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      <video:description>Session 3 of Negotiating a Salesforce SELA. Entitled against active, cloud by cloud. Eight hundred and twenty seats paid for and unused across Sales and Service, six hundred Communications Cloud seats with a hundred and eighty active, and a MuleSoft credit allotment running at fifty nine percent. The evidence that made every later lever possible.</video:description>
      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela-03-read-your-own-estate.mp4</video:content_loc>
      <video:duration>295</video:duration>
      <video:publication_date>2026-08-16</video:publication_date>
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      <video:title>The Benchmark: What Fifty Seven Agreements Say</video:title>
      <video:description>Session 4 of Negotiating a Salesforce SELA. The carrier's run rate compared against fifty seven Salesforce enterprise agreements in the same cluster, held against per user list, per cloud bundle discount and the consumption metrics. Five gap dimensions from twenty three to thirty five percent, and a benchmark thirty two percent below the proposal.</video:description>
      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela-04-the-benchmark.mp4</video:content_loc>
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      <video:publication_date>2026-08-16</video:publication_date>
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      <video:title>Seven Levers, Filed in Writing</video:title>
      <video:description>Session 5 of Negotiating a Salesforce SELA. Active user count, bundle decomposition, the uplift cap, the Communications Cloud descope, converting the MuleSoft allotment to a drawdown pool, the auto renewal off ramp and a seat reduction right. Seven levers filed four months ahead, and what each one was actually worth.</video:description>
      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela-05-seven-levers.mp4</video:content_loc>
      <video:duration>282</video:duration>
      <video:publication_date>2026-08-16</video:publication_date>
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    <loc>https://redresscompliance.com/videos/salesforce-sela-06-the-close</loc>
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      <video:title>The Close, and What Held</video:title>
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      <video:content_loc>https://media.redresscompliance.com/videos/salesforce-sela-06-the-close.mp4</video:content_loc>
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      <video:title>ServiceNow Foundation, Advanced, Prime: The Mapping Trap in Your Renewal</video:title>
      <video:description>On April 9 ServiceNow replaced five tiers with Foundation, Advanced and Prime and bundled AI into every one. Bundled is not unlimited: seats are still licensed and assists are metered from a tenant pool with an unpublished top up rate. Where your tier lands, the two hard floors, the capability loss you sign for, and the four numbers to write into the order form.</video:description>
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      <video:title>ServiceNow's New AI: Assists, Tiers, and the Meter You Are About to Sign</video:title>
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      <video:title>How to Prepare for Your ServiceNow Negotiation</video:title>
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      <video:title>5 Ways to Win Your ServiceNow Renewal</video:title>
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      <video:title>The VMware VCF Renewal: How to Prepare Before Broadcom Names the Price</video:title>
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      <video:title>Inside the Workday Contract: The Five Terms That Decide What You Pay</video:title>
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      <video:title>The Workday Renewal Playbook: Twelve Months, Four Phases, One Discount Ladder</video:title>
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      <video:title>Sana, Flex Credits, and the AI Decision: A Buyer's Framework</video:title>
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