ServiceNow Reporting Essentials: From Basics to Advanced

ServiceNow Reporting is:

  • A feature within the ServiceNow platform.
  • They are used to create visual representations of data.
  • Includes various report types like bar, pie, and time series.
  • It helps analyze and share information across an organization.
  • Customizable for specific data analysis needs.

Understanding ServiceNow Reporting Types

servicenow reports

In exploring ServiceNow Reporting, it’s crucial to grasp the diverse types of reports available.

Each type serves a unique purpose, catering to data visualization and analysis.

  • Bar Reports: These reports are ideal for comparing data across various categories. They visually break down information into easily digestible bar graphs, making them a staple in many reporting toolkits.
  • Pie and Donut Reports: Focused on part-to-whole relationships, these reports clearly show how different segments contribute to the whole, perfect for budget and resource allocation analyses.
  • Time Series Reports: These are essential for trend analysis, allowing organizations to track changes and patterns in their data, which is a key to strategic planning.
  • Multidimensional Reports: When dealing with complex data sets and seeking to understand the interplay between different variables, multidimensional reports come into play.
  • Score Reports: For concise presentations of key performance indicators or specific metrics, score reports offer a straightforward visualization.
  • Statistical Reports: These are used to delve into the statistical aspects of the data, aiding in understanding averages, medians, and other vital statistical measures.

Each type of report in ServiceNow offers distinct advantages and can be leveraged based on an organization’s specific needs.

Creating and Customizing Reports in ServiceNow

Getting started with reports

When creating reports in ServiceNow, the process is as critical as the outcome.

A well-structured approach can mean distinguishing between a report offering genuine insights and merely presenting data.

  1. Starting with the Basics: Choose the right data source and report type. This foundational step ensures that your report is aligned with its intended purpose.
  2. Designing the Report:
    • Selecting the Visual Style: Whether it’s a bar chart or a pie chart, the right visual style can enhance the readability and impact of your report.
    • Customizing Filters and Conditions: Tailor your report to show only the most relevant data. This step is crucial in avoiding information overload and focusing on what matters.
  3. Refinement and Testing:
    • Iterative Design: Don’t hesitate to revise and refine your report. Sometimes, the best insights come from a process of trial and error.
    • Feedback Integration: Incorporate feedback from the report’s intended users. Their insights can provide valuable perspectives that you might have missed.

Remember, the goal of ServiceNow Reporting is not just to create reports but to craft tools that will provide actionable insights and drive informed decision-making.

Advanced Reporting: Integrating with External Tools and Databases

Integrating ServiceNow Reporting with external tools and databases represents a significant leap in advancing reporting capabilities.

This integration is not just about enhancing functionality; it’s about expanding the horizons of what data can do.

  • DataSync and Beyond: Use tools like DataSync to transfer data out of ServiceNow for use in other analytics platforms.
  • Cross-platform Analysis: Combining ServiceNow data with other sources gives us a more holistic view of organizational operations, leading to more informed decision-making.
  • Empowering Teams with Data: Connecting ServiceNow to an external database enables teams like SecOps to have self-service access to crucial data for their specific needs.

This approach to reporting elevates ServiceNow from a mere data repository to a dynamic component of a broader data ecosystem.

Best Practices for Effective ServiceNow Reporting

Reporting in ServiceNow

Adopting best practices in ServiceNow Reporting is about balancing, leveraging, and understanding its capabilities and constraints.

Here are some strategies to maximize the effectiveness of your ServiceNow reports:

  • Ensuring Data Accuracy and Relevance: Regularly update data sources and refine data display using filters to ensure the information is relevant and accurate.
  • Optimizing Report Performance: Limit the number of widgets on dashboards to improve load times and focus on essential data. Schedule resource-intensive reports during off-peak hours to minimize system impact.
  • Adhering to Organizational Standards: Use consistent reporting formatting and styles and document their purpose and design decisions for easy maintenance.

Adhering to these practices will allow us to use ServiceNow Reporting to its fullest potential, ensuring that our reports are informative, efficient, and aligned with our organizational goals.

Challenges and Limitations of ServiceNow Reporting

While ServiceNow Reporting offers a robust data management and analysis platform, it’s essential to be aware of its limitations.

Understanding these challenges helps us in creating more effective reporting strategies.

  • Limited to ServiceNow Data: One primary limitation is that reporting is confined to data within the ServiceNow platform, limiting broader organizational insights.
  • Handling Large Data Sets: The platform can struggle with large data sets, impacting report generation and system performance.
  • Performance Degradation: Heavy data reporting can cause system overload, leading to slow report generation and affecting the timeliness of insights.

Being aware of these limitations allows us to navigate the reporting landscape within ServiceNow better, ensuring that we utilize it to complement its strengths while mitigating its weaknesses.

Top 5 Recommendations for Maximizing Reporting in ServiceNow

Best Practices for Effective ServiceNow Reporting

To enhance the efficiency and impact of ServiceNow Reporting, we recommend the following strategies:

  1. Utilize the Right Report Types for Specific Needs: Carefully select the report type (bar, pie, time series, etc.) that best suits your data’s story. Each type has its strengths and is suited for data interpretation.
  2. Leverage Custom Dashboards: Customize dashboards to consolidate crucial reports and metrics in one place. This provides a comprehensive view of key data points, enhancing decision-making efficiency.
  3. Regularly Update and Refine Reports: Keep your reports current by regularly updating data sources and refining them with appropriate filters and conditions. This ensures that the reports remain relevant and accurate.
  4. Encourage Team Feedback: Involve various team members in the report design process. Their insights can help identify gaps and improve the overall utility of the reports.
  5. Integrate with External Analytics Tools: Where ServiceNow’s capabilities end, external tools can provide additional depth. Integrating ServiceNow with other analytics tools can provide a more rounded and comprehensive view of your data.

By following these recommendations, organizations can optimize their use of ServiceNow Reporting, leading to more informed decisions and a more efficient data management process.


What is ServiceNow Reporting?

ServiceNow Reporting is a feature that allows users to create visual data representations, facilitating analysis and information sharing within an organization.

How can I create a report in ServiceNow?

You can create a report by accessing the Reports module, selecting “Create New,” and choosing the type of report you wish to generate based on your data requirements.

What types of reports can I generate?

ServiceNow supports various report types, including bar, pie, and time series, each serving different visualization and analysis purposes.

Can I customize reports for specific needs?

Reports are highly customizable, allowing you to tailor the data, format, and appearance to meet specific analysis needs.

How do reports help in organizational decision-making?

Reports provide actionable insights by visualizing data trends and metrics, aiding in informed decision-making across departments.

Can reports be shared with other team members?

ServiceNow allows you to share reports with others, facilitating collaboration and ensuring all relevant parties are informed.

Can I schedule reports to be generated automatically?

You can set up schedules for generating and distributing reports automatically, ensuring timely access to the latest data insights.

How can I ensure my reports are accessible to the right people?

ServiceNow offers permission settings to control who can view or edit reports, ensuring data is accessible to authorized users only.

Are there templates available for creating reports?

ServiceNow provides report templates to simplify creation, helping users start quickly with predefined formats.

How does reporting integrate with other ServiceNow features?

Reporting integrates seamlessly with other ServiceNow modules, allowing for the direct use of data from various platform aspects.

Can I export reports from ServiceNow?

You can export reports in multiple formats, such as PDF or Excel, for further analysis or presentation outside the platform.

How do I update or modify an existing report?

You can update reports by selecting them from the list and making changes as needed, such as adjusting the data source or altering the visual style.

Can real-time data be visualized with ServiceNow Reporting?

ServiceNow Reporting can display near real-time data, depending on the system’s refresh rate, offering up-to-date insights.

How do I add filters to my reports?

Filters can be added during the report creation process or edited later, allowing you to refine the data displayed based on specific criteria.

Where can I find resources to learn more about ServiceNow Reporting?

ServiceNow offers documentation, tutorials, and community forums as resources for learning more about creating and managing reports effectively.


  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, enhancing organizational efficiency.