What is Salesforce?
- Salesforce: A cloud-based CRM platform.
- Products:
- Sales Cloud: Sales management.
- Service Cloud: Customer service.
- Marketing Cloud: Digital marketing.
- Commerce Cloud: E-commerce solutions.
- Salesforce Platform: App development.
- Analytics: Data analysis tools.
- Community Cloud: Collaboration platforms, such as AppExchange.
Introduction to Salesforce
History and Evolution of Salesforce
Founding and Early Days of Salesforce (1999 by Marc Benioff)
Salesforce was founded in San Francisco in 1999 by Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff. The vision was to revolutionize the way businesses manage customer relationships by offering a CRM system that was easy to use, accessible from anywhere, and didn’t require extensive on-premises infrastructure.
- Previously an executive at Oracle, Marc Benioff envisioned a future where software could be delivered entirely over the Internet.
- The company initially operated out of a small apartment in Telegraph Hill, San Francisco, before gaining rapid recognition as a pioneer in cloud computing.
Introduction of the SaaS (Software-as-a-Service) Model
Salesforce introduced the world to the SaaS model, where software is delivered via the cloud on a subscription basis.
- This eliminated the need for businesses to invest in expensive hardware and lengthy software installations.
- It provided companies with an accessible, cost-effective, and scalable CRM solution.
Impact: The SaaS model defined Salesforce’s success and reshaped the software industry, inspiring other cloud-based platforms.
Core Features of Salesforce
1. Cloud-Based Accessibility
Salesforce operates entirely on the cloud, making it accessible from anywhere with an internet connection.
- Benefits:
- Users can access Salesforce from any device, including desktops, tablets, and mobile phones.
- Real-time data sharing ensures teams stay aligned, regardless of location.
- Example: A sales representative can update customer information on the go using Salesforce’s mobile app.
2. Customizable CRM Solutions for Various Industries
Salesforce provides highly customizable CRM solutions tailored to different industries’ unique needs.
- Key Customization Tools:
- App Builder: Drag-and-drop functionality for creating custom applications.
- Industry-Specific Clouds: Solutions like Financial Services, Health, and Manufacturing Clouds cater to specialized workflows.
- Example: A healthcare provider can use Health Cloud to manage patient relationships and streamline care coordination.
3. Data Analytics and AI-Powered Insights
Salesforce integrates advanced analytics and AI tools to deliver actionable insights.
- Einstein AI:
- Predictive lead scoring to prioritize sales opportunities.
- AI-powered chatbots for customer support.
- Personalized marketing recommendations based on customer behavior.
- Tableau Integration: Enables users to create dynamic visual dashboards for better decision-making.
Example: A retail business can use Salesforce to analyze customer buying patterns and optimize product offerings.
4. Integration Capabilities with Third-Party Systems
Salesforce is designed to seamlessly integrate with other platforms, making it a hub for centralized data management.
- MuleSoft-Powered Integration: Connects Salesforce with ERP, marketing, and other enterprise systems.
- AppExchange Marketplace offers thousands of pre-built integrations for popular tools like Slack, Microsoft Teams, and Google Workspace.
Example: A company can integrate Salesforce with its accounting software to synchronize customer billing and payment information.
These core features make Salesforce an indispensable tool for businesses aiming to improve efficiency, enhance customer relationships, and make data-driven decisions.
Salesforce Product Suite
Salesforce offers a diverse and robust product suite designed to address the varied needs of businesses across industries. Its products cater to core business functions while providing specialized solutions for niche markets, leveraging advanced technologies like AI and IoT.
Below is a detailed breakdown of the Salesforce product portfolio:
Core Products
1. Sales Cloud
- Purpose: Optimizes the sales process and manages customer relationships efficiently.
- Features:
- Opportunity and lead tracking.
- Real-time dashboards for performance monitoring.
- AI-powered forecasting and insights with Einstein.
- Use Case: A sales team can track leads, automate follow-ups, and forecast revenue, all from a single platform.
- Purpose: Elevates customer service by centralizing customer interactions and enabling proactive engagement.
- Features:
- Omni-channel support (phone, email, chat, social media).
- AI-driven chatbots for 24/7 assistance.
- Case management and field service tools.
- Use Case: A support team can resolve customer issues faster and provide consistent service across channels.
- Purpose: Delivers personalized marketing at scale using automation and data insights.
- Features:
- Journey Builder for multi-channel campaigns.
- Advanced analytics to measure campaign effectiveness.
- Email, mobile, and social media marketing tools.
- Use Case: A retail business can target customers with tailored promotions based on their purchase history.
- Purpose: Powers seamless e-commerce experiences for B2C and B2B companies.
- Features:
- AI-powered product recommendations.
- Flexible payment and checkout options.
- Mobile-first design for better user experiences.
- Use Case: An online retailer can offer personalized shopping experiences and streamline checkout processes.
Specialized Products
1. Einstein AI
- Purpose: Embeds AI capabilities into Salesforce applications for smarter decision-making.
- Features:
- Predictive analytics for sales, service, and marketing.
- Natural language processing for better customer understanding.
- AI-powered insights and recommendations.
- Use Case: A marketing team can use Einstein to predict customer behavior and optimize campaign strategies.
2. IoT Cloud
- Purpose: Connects and processes data from IoT devices to deliver actionable insights.
- Features:
- Real-time event processing.
- Rule-based automation for IoT-triggered workflows.
- Scalable to handle massive device networks.
- Use Case: A smart home company can use IoT Cloud to monitor device performance and preemptively address issues.
- Purpose: Custom-built CRM for financial institutions like banks, insurance companies, and wealth managers.
- Features:
- Unified view of client profiles.
- Compliance-ready workflows.
- Personalized relationship management tools.
- Use Case: A wealth manager can provide tailored investment advice based on a client’s financial history and goals.
4. Health Cloud
- Purpose: Focuses on healthcare organizations by managing patient relationships and operational workflows.
- Features:
- Patient timeline views for healthcare professionals.
- Integration with EHR/EMR systems.
- Tools for care team collaboration.
- Use Case: A hospital can effectively coordinate patient care among doctors, nurses, and specialists.
5. Integration Cloud (Powered by MuleSoft)
- Purpose: Enables seamless data integration across applications, systems, and devices.
- Features:
- Pre-built connectors for faster integrations.
- Centralized API management.
- Unified data access across platforms.
- Use Case: A logistics company can integrate its ERP, CRM, and inventory systems to improve efficiency.
- Purpose: Align sales and operational teams within manufacturing organizations.
- Features:
- Demand forecasting tools.
- Account-based collaboration for accurate production planning.
- Real-time performance tracking.
- Use Case: Based on sales pipeline data, a factory can optimize its production schedule.
- Purpose: Provides tools for managing the entire student lifecycle, from recruitment to alumni engagement.
- Features:
- Personalized student outreach and engagement.
- Alumni donation and relationship tracking.
- Insights for student success and retention.
- Use Case: A university can improve enrollment and track alumni contributions with Education Cloud.
- Purpose: Tailored for nonprofit organizations to manage donors, campaigns, and volunteers.
- Features:
- Donation management and tracking.
- Volunteer scheduling and coordination.
- Impact reporting and analytics.
- Use Case: A nonprofit can streamline fundraising campaigns and measure their impact with built-in analytics.
9. Vaccine Cloud
- Purpose: Facilitates the planning and execution of vaccine programs.
- Features:
- Appointment scheduling and tracking.
- Inventory management for vaccines.
- Real-time reporting and compliance tools.
- Use Case: A public health organization can efficiently manage vaccine distribution and track inoculation rates.
10. AI Cloud
- Purpose: Adds generative AI capabilities to Salesforce products for smarter automation and insights.
- Features:
- AI-driven content generation.
- Enhanced customer interaction tools.
- Continuous learning models for better predictions.
- Use Case: A sales team can use AI-generated email drafts to engage clients more effectively.
Salesforce Innovations and Acquisitions
Salesforce has consistently driven innovation and expanded its capabilities through strategic acquisitions. These efforts reflect its commitment to staying at the forefront of technology, enhancing its ecosystem, and delivering cutting-edge solutions to its users.
Below is a detailed exploration of Salesforce’s key innovations and notable acquisitions.
Key Innovations
1. Artificial Intelligence Integration with Einstein AI
Salesforce Einstein, introduced in 2016, brought AI-powered features across the Salesforce platform.
- Predictive Analytics: Anticipates customer needs, enabling proactive decision-making.
- AI for All Functions: Einstein embeds AI across Salesforce products, from sales forecasting to personalized marketing and service automation.
- Natural Language Processing (NLP): Enables intelligent chatbots and sentiment analysis.
Example: Sales teams use Einstein to predict deal closures and prioritize high-value leads.
2. Hyperforce Cloud Infrastructure
Hyperforce, Salesforce’s next-generation infrastructure, redefined scalability and global reach.
- Cloud Deployment Anywhere: Allows businesses to deploy Salesforce on public clouds in their region, addressing data residency and compliance concerns.
- Enhanced Performance: Optimized for speed and scalability to handle growing business demands.
- Improved Security: Built-in encryption and compliance for industries with stringent regulations like finance and healthcare.
3. Slack Integration for Collaboration
Salesforce has integrated Slack deeply into its ecosystem to revolutionize workplace communication.
- Customer 360 Experience: Slack is a hub for collaboration around customer data.
- Workflow Automation: Simplifies and automates communication-driven workflows.
- Real-Time Collaboration: Teams can collaborate seamlessly on deals, cases, or campaigns within Salesforce.
4. Industry-Specific Solutions
Salesforce has developed tailored solutions for various industries, including Healthcare, Education, and Financial Services.
- Custom Clouds: Health Cloud, Financial Services Cloud, and Manufacturing Cloud provide features tailored to each industry’s unique workflows.
- Regulatory Compliance: Ensures industry-specific compliance while maintaining flexibility.
5. Generative AI with Salesforce AI Cloud
The AI Cloud, introduced recently, incorporates generative AI to enhance productivity.
- AI-Powered Content Creation: Automates email drafts, customer responses, and marketing content.
- Continuous Learning Models: Provides increasingly accurate insights as it learns from business data.
Example: Marketers can auto-generate ad copy optimized for specific customer segments.
Notable Acquisitions
1. Slack (2021)
- Acquisition Cost: $27.7 billion.
- Purpose: Transform workplace collaboration by integrating Slack with Salesforce’s ecosystem.
- Impact: Enhanced real-time communication and productivity across sales, service, and marketing teams.
Example: A service team uses Slack to collaborate on customer cases, linking directly to Service Cloud data.
Read Top 10 Reasons Why the Slack Acquisition Was Not Worth the Value for Salesforce.
2. Tableau (2019)
- Acquisition Cost: $15.7 billion.
- Purpose: Strengthen Salesforce’s analytics capabilities with Tableau’s data visualization tools.
- Impact: Enhanced analytics and reporting, enabling users to visualize complex data in intuitive dashboards.
Example: A retail chain uses Tableau to analyze customer purchase trends and optimize inventory management.
3. MuleSoft (2018)
- Acquisition Cost: $6.5 billion.
- Purpose: Improve integration capabilities by enabling businesses to connect disparate systems and data sources.
- Impact: Powers Salesforce Integration Cloud, simplifying data sharing between Salesforce and external systems.
Example: A logistics company integrates its ERP, CRM, and inventory systems using MuleSoft for a unified view.
4. ExactTarget (2013)
- Acquisition Cost: $2.5 billion.
- Purpose: Establish Salesforce Marketing Cloud by leveraging ExactTarget’s email marketing capabilities.
- Impact: Enhanced multi-channel marketing automation.
Example: A retailer uses Marketing Cloud to deliver personalized email, SMS, and social media campaigns.
5. Demandware (2016)
- Acquisition Cost: $2.8 billion.
- Purpose: Build Commerce Cloud for e-commerce businesses.
- Impact: Provided end-to-end solutions for online retailers, integrating AI for personalized shopping experiences.
Example: An online retailer enhances its website with AI-powered product recommendations.
6. Quip (2016)
- Acquisition Cost: $750 million.
- Purpose: Introduce collaborative document and productivity tools.
- Impact: Enables real-time document collaboration integrated within Salesforce.
Example: Sales teams use Quip to draft proposals linked directly to Salesforce opportunities collaboratively.
7. ClickSoftware (2019)
- Acquisition Cost: $1.35 billion.
- Purpose: Enhance Service Cloud with advanced field service management capabilities.
- Impact: Improved scheduling, dispatch, and resource optimization for field service operations.
Example: A utility company uses ClickSoftware to optimize technician routes and schedules.
Strategic Impact of Innovations and Acquisitions
- 1. Strengthening the Salesforce Ecosystem
Acquisitions like MuleSoft and Tableau have significantly enhanced Salesforce’s Customer 360 strategy by integrating analytics, collaboration, and data connectivity into its platform. - 2. Expanding Market Reach
Industry-specific solutions and targeted acquisitions like Slack and Demandware enable Salesforce to serve diverse business needs across sectors. - 3. Staying Ahead in AI and Cloud Technologies
With Einstein AI, Hyperforce, and the AI Cloud, Salesforce leads in adopting emerging technologies to keep its solutions competitive. - 4. Fostering Collaboration and Productivity
Slack, Quip, and Tableau create a robust framework for collaboration and decision-making, driving productivity across organizations.
Best Practices for Implementing Salesforce
Implementing Salesforce effectively requires careful planning and execution to fully leverage its capabilities. Here are the best practices to ensure a successful implementation:
1. Understand Business Needs
- Begin by aligning Salesforce’s features with your organization’s goals and processes.
- Tip: Conduct a thorough needs analysis to identify pain points and opportunities for improvement.
- Example: If improving lead management is a priority, focus on configuring the Sales Cloud and automating lead assignment workflows.
2. Customization and Personalization
- Tailor Salesforce to your unique requirements by creating custom fields, page layouts, workflows, and automations.
- Avoid unnecessary complexity by prioritizing essential customizations that enhance productivity.
- Example: A retail business might create custom fields to track customer preferences and purchase history.
3. Data Management and Integration
- Ensure your data is clean, accurate, and well-organized before migrating it into Salesforce.
- Leverage Salesforce’s integration capabilities to connect it with other tools such as ERP systems, marketing platforms, and accounting software.
- Tip: Use data deduplication tools to avoid duplicate entries that can clutter reports and dashboards.
4. User Training and Adoption
- Comprehensive training programs are essential for ensuring your team can use Salesforce effectively.
- Leverage Salesforce Trailhead for interactive learning and assign internal champions to support new users.
- Example: Conduct role-specific training for sales, marketing, and customer service teams to address their unique needs.
5. Continuous Evaluation and Adaptation
- Regularly review your Salesforce implementation to ensure it evolves with your business needs.
- Collect user feedback to identify pain points and areas for improvement.
- Tip: Schedule quarterly reviews to assess system performance, adoption rates, and user satisfaction.
Avoiding Common Mistakes in CRM Implementation
Avoid these pitfalls to ensure a smooth and successful Salesforce deployment:
1. Underestimating Training Needs
- Failing to provide adequate training can lead to poor adoption and underutilization of Salesforce features.
- Solution: Create a robust onboarding process and ongoing learning opportunities to engage users.
2. Over-Customization
- Excessive customization can make Salesforce overly complex and difficult to maintain, especially during updates.
- Solution: Focus on essential customizations and leverage standard Salesforce features whenever possible.
3. Neglecting Data Quality
- Poor data quality, such as outdated or duplicate records, can undermine the effectiveness of your CRM.
- Solution: Implement regular data cleansing practices and establish guidelines for data entry.
4. Lack of a Clear Strategy
- Implementing Salesforce without a well-defined strategy can lead to misaligned priorities and wasted resources.
- Solution: Develop a clear roadmap with measurable objectives and assign ownership for key tasks.
Top 5 Competitors of Salesforce in CRM
While Salesforce dominates the CRM market with its robust features and vast ecosystem, several competitors offer unique capabilities that cater to different business needs.
Here’s a closer look at the top five alternatives:
1. Keap
- Strengths:
- Simplifies customer relationship management with an intuitive and user-friendly interface.
- Offers robust tools for small businesses, including centralized customer data, appointment scheduling, and email marketing.
- Highly customizable, allowing businesses to tailor workflows to fit their specific needs.
- Best For: Small businesses and startups with limited client bases.
- Example Use Case: A boutique marketing agency can use Keap to manage customer interactions, automate email campaigns, and track leads efficiently.
2. Zoho CRM
- Strengths:
- Tailored for remote and hybrid teams, enabling seamless collaboration with real-time notifications and updates.
- Zia, Zoho’s AI-powered assistant, predicts leads, automates tasks, and provides actionable insights.
- Integrates easily with other Zoho apps, creating a unified ecosystem for business operations.
- Best For: Mid-sized businesses looking for cost-effective CRM solutions with AI-powered enhancements.
- Example Use Case: A sales team can rely on Zia to prioritize leads and forecast deal closures, boosting productivity and efficiency.
3. Zendesk
- Strengths:
- Aggregates customer data from multiple touchpoints, providing a comprehensive view of customer interactions.
- Offers tools for post-sale activities, such as ticketing, knowledge base management, and customer support automation.
- Collaboration tools streamline internal communication and enhance team productivity.
- Best For: Businesses with complex customer service needs or those emphasizing customer support excellence.
- Example Use Case: An e-commerce company can use Zendesk to manage customer support tickets and provide consistent post-purchase experiences across channels.
4. Oracle NetSuite CRM
- Strengths:
- Provides a comprehensive suite of tools for sales, marketing, and operations, particularly for e-commerce and larger enterprises.
- Integrates seamlessly with Oracle’s ERP and financial products, enabling businesses to manage CRM within a larger operational framework.
- Supports detailed reporting and forecasting to optimize sales and marketing efforts.
- Best For: E-commerce businesses and enterprises seeking an all-in-one solution integrated with ERP systems.
- Example Use Case: A global retail brand can use Oracle NetSuite CRM to align marketing campaigns with inventory management and supply chain operations.
5. Monday Sales CRM
- Strengths:
- Offers intuitive project management tools that integrate sales activities into broader operational workflows.
- Highly visual and customizable dashboards make tracking sales pipelines and progress on deals easy.
- Suitable for managing complex, multi-stakeholder ventures with task automation and collaboration tools.
- Best For: Teams that want to combine project management and CRM functionalities in a single platform.
- Example Use Case: A construction firm can use Monday Sales CRM to manage leads, track bids, and align project timelines with sales efforts.
Top 5 Competitors of Salesforce in Marketing Cloud
Salesforce Marketing Cloud is a powerful platform for managing customer engagement and driving marketing campaigns. However, it faces stiff competition from other marketing cloud solutions that excel in specific areas.
Here’s a detailed overview of the top competitors:
1. Adobe Marketing Cloud
- Strengths:
- Offers a comprehensive suite of tools designed to enhance digital experiences.
- Focuses on content management, personalization, and cross-channel marketing.
- Integrates seamlessly with Adobe Creative Cloud, enabling marketers to create, manage, and optimize content.
- Best For: Businesses prioritizing content-driven marketing and digital experience management.
- Example Use Case: An e-commerce brand uses Adobe Marketing Cloud to design personalized email campaigns and optimize web content for targeted audiences.
2. Oracle Marketing Cloud
- Strengths:
- Robust data management platform (DMP) for collecting and analyzing customer data.
- Provides advanced personalization tools for tailored customer interactions.
- Integrates marketing automation with other Oracle tools like ERP and CRM.
- Best For: Enterprises that require data-driven marketing strategies and deep customer insights.
- Example Use Case: A financial services company uses Oracle Marketing Cloud to deliver highly personalized campaigns based on customer lifecycle data.
3. HubSpot Marketing Hub
- Strengths:
- Specializes in inbound marketing with tools for content creation, blogging, SEO, and social media.
- Easy-to-use interface and robust integrations make it ideal for small and mid-sized businesses.
- Offers a free CRM as part of its ecosystem, enabling seamless lead management.
- Best For: Small to medium-sized businesses focused on inbound marketing and content creation.
- Example Use Case: A digital marketing agency uses HubSpot to create blog posts, schedule social media updates, and analyze campaign performance.
4. IBM Watson Marketing (Now Acoustic Marketing Cloud)
- Strengths:
- Leverages AI to deliver predictive analytics and deep customer insights.
- Focuses on optimizing customer journeys and improving engagement through data-driven strategies.
- Includes tools for email marketing, campaign automation, and analytics.
- Best For: Organizations seeking AI-powered solutions to predict customer behavior and personalize interactions.
- Example Use Case: A retail chain uses Watson Marketing to predict customer buying trends and optimize seasonal marketing campaigns.
5. SAP Marketing Cloud
Example Use Case: A manufacturing company uses SAP Marketing Cloud to segment customers and target them with tailored promotions based on purchase history.
Strengths:
- Advanced analytics and segmentation tools for detailed customer profiling.
- Focuses on customer data management, ensuring personalized and GDPR-compliant campaigns.
- Strong integration with SAP’s ERP and supply chain tools for end-to-end marketing alignment.
- Best For: Large enterprises looking for a marketing platform integrated with their operational and supply chain systems.
Salesforce FAQ
1. What exactly is Salesforce used for?
Salesforce is a cloud-based software company that offers customer relationship management (CRM) services and enterprise applications for customer service, marketing automation, analytics, and application development.
2. Is Salesforce a CRM or SAP?
Salesforce is primarily a CRM tool, while SAP is a broader enterprise resource planning (ERP) software. Both have CRM components, but their core functionalities differ.
3. What is Salesforce, and why is it so popular?
Salesforce is a leading CRM platform known for its cloud-based, comprehensive CRM solutions. It’s popular for its user-friendly interface, customization capabilities, integration options, and continuous innovation.
4. Is Salesforce a good CRM?
Yes, Salesforce is considered one of the best CRMs in the market due to its extensive features, scalability, and adaptability to various business needs.
5. What is Salesforce in simple words?
Salesforce is a cloud-based software that helps businesses manage customer relationships and interactions effectively and efficiently.
6. What are the top uses of Salesforce?
Top benefits include sales management, customer service, marketing automation, analytics, and application development.
7. Should I learn SAP or Salesforce?
This depends on your career goals. Salesforce is preferable for CRM-focused roles, while SAP is better for broader ERP and business process management.
8. Which is easy to learn, Salesforce or SAP?
Generally, Salesforce is considered more user-friendly and accessible to learn than the more complex SAP.
9. How is Salesforce different from CRM?
Salesforce is a type of CRM software. CRM is a broader category that refers to all tools and strategies for managing customer relationships, of which Salesforce is a leading example.
10. Why do people love Salesforce so much?
People love Salesforce for its versatility, user-friendly interface, customization options, and robust community and support.
11. Is Salesforce CRM easy to learn?
Compared to many other enterprise software options, Salesforce is known for being relatively easy to learn.
12. When not to use Salesforce?
Avoid Salesforce if you need a highly specialized tool not focused on CRM, if it’s too expensive for your budget, or if your business is too small to benefit from its extensive features.
13. How long will it take to learn Salesforce?
It can take a few weeks to several months to learn Salesforce, depending on your prior experience and the depth of knowledge you wish to achieve.
14. Can I learn Salesforce for free?
Yes, Salesforce offers free learning resources through its online platform, Trailhead.
15. Does Salesforce require coding?
Salesforce doesn’t require coding for primary usage, but customization and advanced features may involve coding (e.g., using Apex, Salesforce’s proprietary programming language).
16. What is an example of Salesforce?
An example would be a company using Salesforce to track sales leads, customer interactions, and performance metrics.
17. Which industry uses Salesforce most?
Salesforce is widely used across many industries, especially in technology, finance, healthcare, retail, and professional services.
18. Who needs Salesforce?
Businesses of all sizes that require CRM to manage customer interactions, sales, and marketing efforts typically need Salesforce.
19. Why is Salesforce so special?
Salesforce stands out for its cloud-based nature, extensive customization options, comprehensive CRM tools, and robust user community.
20. Who pays more, SAP or Salesforce?
Salaries can vary widely depending on the role, experience, and region. However, SAP and Salesforce professionals generally command high salaries.
21. Who earns more, SAP or Salesforce?
This depends on the specific role, level of expertise, and industry. Both fields offer lucrative career opportunities.
22. Is Salesforce an excellent skill to learn?
Yes, Salesforce skills are highly valued in the job market, particularly in sales, marketing, and customer relationship management roles.
23. Can I learn Salesforce in 3 months?
Learning the basics of Salesforce within three months is possible, especially with dedicated study and the use of resources like Trailhead.
24. Can a beginner learn Salesforce?
Absolutely. Beginners can start learning Salesforce, especially with resources like Trailhead and online courses.
25. Which Salesforce certification is best for beginners?
The Salesforce Administrator certification is often recommended for beginners as it covers fundamental aspects of the platform.
26. What is the Microsoft equivalent of Salesforce?
Microsoft Dynamics 365 is often considered the Microsoft equivalent to Salesforce, offering CRM and ERP solutions.
27. What is Microsoft’s version of Salesforce?
Microsoft’s version of CRM, similar to Salesforce, is Microsoft Dynamics 365.
28. Why HubSpot over Salesforce?
HubSpot may be preferred over Salesforce for its simplicity, ease of use, and focus on inbound marketing, especially for
