Softwarelicensing

Mastering the Software Asset Management Process

Software Asset Management Process:

  • Software Inventory: Identify all installed software.
  • License Management: Track and manage licenses.
  • Compliance Verification: Ensure adherence to licensing terms.
  • Usage Monitoring: Monitor software usage.
  • Optimization: Identify cost-saving opportunities.
  • Renewal and Disposal: Manage license renewals and dispose of outdated software.

Software Asset Management Process

Software Asset Management Process

Definition of SAM: Software Asset Management (SAM) is a business practice that involves managing and optimizing the purchase, deployment, maintenance, utilization, and disposal of software applications within an organization.

It’s like a librarian who keeps track of all the books in the library knows which are borrowed, which are most popular, and when to order new ones.

The role of SAM in IT and business strategy: SAM plays a crucial role in both IT and business strategy. SAM helps manage software licenses, ensure compliance with software usage policies, and prevent software piracy in IT.

On the business side, SAM helps control costs by avoiding unnecessary software purchases and ensuring the organization gets the most out of its existing software.

It’s like a strategic advisor, helping the organization make smart decisions about software usage and investment.

Critical components of SAM: The SAM process has several vital components. Here are a few:

  • Software Inventory involves tracking all the software assets within the organization. It’s like taking a roll call of all the software tools.
  • License Management: This is about managing the licenses of the software. Each software tool has a license that dictates how and where it can be used. Managing these licenses effectively is a crucial part of SAM.
  • Compliance: This involves ensuring that the organization uses the software in compliance with the license agreements. It’s like making sure you’re following the rules of the game.
  • Lifecycle Management: This involves managing the entire lifecycle of a software asset, from its purchase to its disposal. It’s like overseeing the journey of a software tool throughout its life in the organization.

The Software Asset Management Process

The Software Asset Management Process

Let’s explore the actual Software Asset Management (SAM) process.

1. Software Inventory: This is the first step in the SAM process. Imagine you’re in a library full of books but have no idea what books are there. It would be pretty chaotic, right? That’s why the first thing you need to do is take an inventory.

In the context of SAM, this means identifying all your organization’s software assets, including everything from the operating system on your computers to the apps on your employees’ mobile devices.

It’s like making an extensive list of all the software tools in your toolbox.

2. License Management: Once you know what software you have, the next step is to manage its licenses. Each piece of software has a license that sets the rules for its use.

Anyone in the organization can use some software, while others might only be licensed for use by a specific department or a certain number of users. Managing these licenses effectively is crucial to avoid legal issues and ensure you get the most out of your software.

3. Cost Management: Software can be expensive, and it’s essential to keep track of how much you’re spending.

This includes the upfront cost of purchasing the software and ongoing maintenance and update costs. By closely monitoring these costs, you can ensure you’re getting good value for your money and avoid overspending on software.

4. Compliance and Risk Management: This is about following the rules. This includes complying with the terms of your software licenses and laws and regulations related to software use.

By managing compliance effectively, you can avoid legal problems and protect your organization from risks like software piracy.

5. Software Recycling: Sometimes, you might find that you’re not using a piece of software as much as you thought you would.

Instead of letting it gather digital dust, you can recycle it by reallocating it to another organization that can better use it. It’s like passing a book to a friend after reading it.

6. Software Request Control: This is about managing requests for new software. Employees who need a new piece of software can submit a request.

This request is then reviewed to ensure it’s necessary and within the budget. This helps prevent unnecessary software purchases and keeps your software environment clean and organized.

7. Automation of Onboarding: When new employees join the organization, they will need access to specific software tools to perform their jobs.

The onboarding process can be automated to ensure new employees get access to the software they need as quickly as possible. This helps them get up to speed faster and reduces the workload for your IT department.

And there you have it—the journey of Software Asset Management. By following these steps, you can ensure that your organization maximizes its software assets.

Benefits of Effective Software Asset Management

Benefits of Effective Software Asset Management

Keeping your house tidy has perks; effective Software Asset Management (SAM) benefits an organization.

Let’s take a look at some of them:

  • Cost savings: You can avoid buying unnecessary software or licenses by keeping track of all the software assets and their usage. It’s like avoiding purchasing a book you already have in your collection.
  • Risk reduction: With SAM, you can ensure that all software use complies with licensing agreements, which helps avoid legal issues. It’s like following the rules of a game to avoid penalties.
  • Enhanced productivity: When software assets are well-managed, employees can find and use the tools they need more efficiently, which boosts productivity. It’s like having a well-organized toolbox where you can quickly find the tool you need.
  • Improved software compliance: SAM helps ensure that all software used is by licensing agreements, which can prevent legal issues and fines. It’s like following the rules when you’re playing a game.
  • Efficient resource allocation: By understanding what software is used and where you can ensure that resources are used efficiently. It’s like confirming every book in a library is being read, and none are just gathering dust.

Challenges in Implementing Software Asset Management

Challenges in Implementing Software Asset Management

Implementing a Software Asset Management (SAM) program is essential for optimizing software usage, ensuring compliance, and reducing costs. However, the process often comes with significant challenges that organizations must address.

These challenges arise from the complexity of software licensing, organizational inertia, and the constantly evolving IT landscape. Below is a detailed overview of the common challenges and strategies to overcome them.


Why is understanding software licenses so challenging?
Software licensing is often described as a complex puzzle, with different vendors, products, and usage agreements creating layers of intricacy.

  • License Diversity: Software vendors offer various licensing models, including perpetual, subscription, concurrent, named-user, and usage-based licenses. Each has specific terms, conditions, and restrictions.
  • Vendor-Specific Rules: Major vendors like Oracle, Microsoft, IBM, and Adobe have distinct, often intricate licensing policies that require careful interpretation to avoid costly mistakes.
  • Hidden Costs: Failure to track entitlements, renewals, or usage limits can lead to unintentional over-licensing (paying for licenses not needed) or under-licensing (risking non-compliance and penalties).

Solution:

  • Provide specialized training for SAM teams and stakeholders to improve understanding of complex licensing rules.
  • Implement SAM tools to monitor, manage, and interpret license entitlements and usage in real-time.

How does constant software change complicate SAM?
The software environment is dynamic, with regular updates, new releases, and vendor changes making it difficult to maintain accurate asset records.

  • Frequent Updates: Vendors release patches, upgrades, and new versions that impact licensing terms and system requirements.
  • Legacy Software: Older software versions may not be compatible with newer systems, but businesses often retain them due to operational dependencies.
  • End-of-Life (EOL): Vendors retire older products, requiring organizations to migrate to supported versions or face compliance risks.

Solution:

  • Utilize automated discovery tools to track software versions, patch levels, and EOL statuses.
  • Establish processes for continuous monitoring and vendor communications to stay updated on changes.
  • Develop a software lifecycle management plan to address upgrades and migrations proactively.

Why is organizational support a challenge for SAM?
SAM isn’t solely an IT responsibility—it requires participation and alignment across the entire organization, from executives to end-users.

  • Lack of Awareness: Many departments view SAM as purely a technical initiative and fail to understand its financial and operational benefits.
  • Resistance to Change: Employees may resist new processes like using SAM tools to track software installations or adhering to stricter software policies.
  • Siloed Efforts: SAM success requires collaboration between IT, procurement, legal, and finance, which can be challenging without clear communication.

Solution:

  • Promote SAM benefits across the organization, emphasizing cost savings, risk mitigation, and improved productivity.
  • Gain executive buy-in to position SAM as a strategic initiative rather than a purely technical task.
  • Conduct regular awareness campaigns and training to help end-users and managers understand the importance of SAM policies.

How do manual processes create barriers to SAM success?
Relying on manual processes to manage software assets increases the risk of errors, inefficiency, and incomplete records.

  • Inaccurate Inventory: Manual tracking often results in outdated or incomplete data on software installations and licenses.
  • Time-Consuming Audits: Without automation, organizations struggle to provide accurate records during software audits, leading to potential fines or penalties.
  • Lack of Visibility: Manual processes make gaining real-time insights into software usage and compliance difficult.

Solution:

  • Deploy SAM automation tools to provide real-time software asset discovery, inventory, and tracking.
  • Integrate SAM tools with IT Service Management (ITSM) and procurement systems to improve data accuracy.
  • Implement regular audits to validate software inventory and compliance.

How do shadow IT and unapproved software impact SAM?
Shadow IT—software installed or used without approval—creates significant risks for compliance and security.

  • Untracked Software Usage: Teams or individuals may purchase and install software outside of official procurement processes, leading to unknown license costs and risks.
  • Security Threats: Unapproved software increases the likelihood of vulnerabilities and data breaches.
  • Compliance Issues: Software obtained outside standard procedures can violate licensing agreements or terms of use.

Solution:

Educate teams on the risks of shadow IT and emphasize the importance of maintaining SAM compliance. tools to track changes and promote SAM’s benefits across the organization.

Implement software usage policies that require all software purchases and installations to go through formal approval channels.

Use discovery tools to identify unauthorized software installations across the organization.

Top 10 Real-Life Use Cases Software Asset Management Process

Top 10 Real-Life Use Cases Software Asset Management Process

Reducing Software Costs

How it Works: Regular audits identify underused or unused software licenses. SAM tools scan the network, catalog all installed software, and compare usage against purchased licenses. Detailed reports highlight discrepancies, allowing the organization to reclaim or reallocate licenses as needed.

Tools to Use: Flexera, Snow Software.

Practical Application: A large corporation might perform quarterly audits using Flexera to identify installed but not actively used software. The IT team then reclaims these licenses and reallocates them to departments that need them, avoiding new purchases.

Business Benefit: This approach leads to significant cost savings as the company avoids purchasing unnecessary software and ensures that existing licenses are fully utilized.

Ensuring License Compliance

How it Works: SAM tools track software licenses and ensure compliance with vendor agreements. This involves maintaining an up-to-date software inventory, monitoring license usage, and ensuring that the organization adheres to the terms of the licenses.

Tools to Use: ServiceNow SAM, Ivanti IT Asset Management.

Practical Application: A financial services firm uses Ivanti IT Asset Management to keep detailed records of all software licenses. Regular compliance checks ensure that all installations are properly licensed. Non-compliance issues are flagged, and corrective actions are taken immediately.

Business Benefit: It prevents costly fines and legal issues, maintains the firm’s reputation, and avoids unexpected expenses related to non-compliance.

Improving IT Security

How it Works: SAM processes ensure that all software is up-to-date with the latest security patches. This involves using tools to monitor software versions and deploy updates as needed. Outdated or unsupported software is identified and either updated or removed.

Tools to Use: Microsoft System Center Configuration Manager (SCCM), ManageEngine Desktop Central.

Practical Application: A healthcare organization uses SCCM to scan its network regularly for software vulnerabilities. Automatic updates are scheduled when outdated software is detected to ensure all applications have the latest security patches.

Business Benefit: This reduces vulnerabilities, protects sensitive patient data, and maintains regulatory compliance.

Optimizing Software Usage

How it Works: SAM tools monitor software usage to identify the most frequently used. They collect and analyze usage data to understand the organization’s software needs. This helps reallocate resources and focus investments on the most valuable tools.

Tools to Use: Splunk and Tableau for analytics.

Practical Application: A marketing agency uses Splunk to gather data on software usage patterns. They analyze this data to determine which tools are essential for their creative teams and which are rarely used. Based on this analysis, they reallocate licenses and budget for more critical software.

Business Benefit: It enhances productivity by ensuring that employees have access to the tools they need most while avoiding spending on rarely used software.

Streamlining Software Renewals

How it Works: SAM tools track software renewal dates and manage subscriptions. Automated reminders and renewal management features ensure that licenses are renewed on time, preventing service lapses and ensuring that the organization always has access to necessary software.

Tools to Use: BMC Helix, Flexera Software Asset Management.

Practical Application: An educational institution uses BMC Helix to track software license renewal dates. The tool sends automated reminders to the IT team, ensuring timely renewals and uninterrupted access to educational tools.

Business Benefit: Prevents service interruptions and ensures continuous access to essential software, supporting the institution’s educational mission.

Enhancing Budget Planning

How it Works: Data from SAM tools is used to plan the software budget for the next fiscal year. This involves analyzing software usage, forecasting future needs, and making informed decisions about software investments.

Tools to Use: Apptio, Planview.

Practical Application: A manufacturing company leverages Apptio to review historical software usage data. They analyze trends and project future needs, creating a detailed budget that reflects usage patterns and anticipated requirements.

Business Benefit: Accurate financial planning and efficient fund allocation, ensuring the budget is spent wisely and supports the company’s operational goals.

Facilitating Software Audits

How it Works: Maintaining an accurate software inventory simplifies the audit process. SAM tools help create comprehensive records of all software installations and licenses, ensuring that all documentation is readily available for vendor audits.

Tools to Use: Lansweeper, Spiceworks.

Practical Application: A law firm uses Lansweeper to maintain a detailed software inventory. When a vendor audit is announced, the firm can quickly generate reports showing compliance with all licensing agreements, reducing the time and stress involved in the audit.

Business Benefit: Reduces the stress and time involved in audits, ensuring smooth and efficient audit processes.

Supporting Digital Transformation

How it Works: SAM tools manage new software deployments as part of digital transformation strategies. This includes tracking the rollout of new applications, ensuring compatibility with existing systems, and monitoring usage to support adoption.

Tools to Use: ServiceNow, Jira.

Practical Application: A retail business undergoing digital transformation uses ServiceNow to manage the deployment of new point-of-sale software. The tool tracks installation progress, resolves compatibility issues, and monitors usage to ensure successful adoption.

Business Benefit: Supports smoother transitions to new systems, enhancing overall operational effectiveness and supporting business growth.

Improving Vendor Management

How it Works: SAM tools track interactions and agreements with software vendors. This includes maintaining records of contracts, managing renewals, and ensuring that the organization benefits from favorable terms and conditions.

Tools to Use: SAP Ariba, Coupa.

Practical Application: An energy company uses SAP Ariba to manage its software vendor relationships. The tool helps track contract terms, manage renewals, and negotiate better deals, ensuring the company gets the best value from its software investments.

Business Benefit: Ensures favorable contract terms and services, enhancing the organization’s ability to manage its software portfolio effectively.

Enhancing Employee Productivity

How it Works: Monitoring software usage patterns helps provide employees the tools they need most. SAM tools gather data on software used across the organization, helping identify essential applications and underutilized tools.

Tools to Use: Microsoft Power BI, Tableau.

Practical Application: A consulting firm uses Microsoft Power BI to analyze software usage data. It identifies which tools are crucial for its consultants and ensures that these applications are readily available while phasing out less important software.

Business Benefit: Increases employee productivity and job satisfaction by ensuring that essential tools are available, leading to better client outcomes and overall business performance.

Checklist for implementing a Software Asset Management (SAM) process:

Checklist for implementing a Software Asset Management (SAM) process

1. Define Your Goals:

  • Why? Clear goals will guide your SAM implementation process and help you understand what you want: cost savings, risk reduction, or improved efficiency.

2. Assemble a SAM Team:

  • Why? A dedicated team will drive the SAM process. This team should include IT, procurement, legal, and business unit representatives. They will bring diverse perspectives and ensure all aspects of SAM are covered.

3. Conduct a Software Inventory:

  • Why? This is the foundation of your SAM process. You need to know your software, where it’s installed, and how it’s being used. This helps you avoid waste and ensures you’re compliant with software licenses.

4. Implement a License Management System:

  • Why? Managing software licenses is a key part of SAM. A license management system will help you track your licenses, ensure compliance, and avoid over or under-purchasing.

5. Establish a Software Request Process:

  • Why? This process will control how new software is requested, approved, and deployed. It helps prevent unnecessary software purchases and ensures new software is managed correctly.

6. Develop a Software Recycling Strategy:

  • Why? Software recycling involves reusing or reallocating software no longer needed in one business area. This can help you maximize the value of your software assets and avoid unnecessary purchases.

7. Regularly Review and Optimize Your SAM Process:

  • Why? SAM is not a one-time project but an ongoing process. Regular reviews will help you identify areas for improvement, adapt to changes in your software environment, and ensure your SAM process continues to deliver value.

8. Train and Educate Your Staff:

  • Why? Everyone in your organization plays a role in SAM. Training and education will help your staff understand the importance of SAM, their role in the process, and how they can contribute to its success.

9. Automate Where Possible:

  • Why? Automation can make your SAM process more efficient and accurate. This could involve using SAM tools to automate software inventory, license management, and compliance monitoring.

10. Measure and Report on Your Success:

  • Why? Measurement and reporting will help you demonstrate the value of your SAM process, justify its costs, and identify areas for improvement. Key metrics might include cost savings, compliance rates, and software utilization.

Remember, implementing a SAM process is a journey, not a destination. It requires ongoing effort, but the benefits—cost savings, risk reduction, and improved efficiency—make it well worth it.

FAQs

What is Software Asset Management (SAM)? Software Asset Management (SAM) involves tracking and managing an organization’s software assets. It ensures proper licensing, usage, and compliance.

Why is SAM important? SAM helps organizations avoid legal issues, reduce costs, and ensure software is used effectively. It also supports better decision-making.

What are the key steps in the SAM process? The key steps include Software Inventory, License Management, Compliance Verification, Usage Monitoring, Optimization, and Renewal and Disposal.

How does Software Inventory work? Software Inventory involves identifying all software installed in an organization. It helps keep track of what software is available and in use.

What is License Management? License Management ensures that all software licenses are up to date and compliant with vendor agreements. It also tracks license usage and renewals.

Why is Compliance Verification necessary? Compliance Verification ensures that the organization adheres to software licensing terms. It helps avoid legal penalties and financial risks.

What does Usage Monitoring entail? Usage Monitoring involves tracking software use within the organization. It helps identify underused or overused software.

How can software be optimized in SAM? Optimization involves evaluating software usage to identify opportunities for cost savings, such as consolidating licenses or removing unused software.

What happens during Renewal and Disposal? Renewal and Disposal manage the renewal of software licenses and the disposal of outdated or unused software, ensuring compliance and cost-effectiveness.

What tools are used in SAM? SAM tools help automate and manage various processes, such as inventory tracking, license management, and compliance checks.

How does SAM affect budgeting? SAM helps better budget by identifying software needs, avoiding unnecessary purchases, and planning future software investments.

What are the common challenges in SAM? Common challenges include maintaining an accurate software inventory, managing complex licensing agreements, and ensuring continuous compliance.

How often should SAM processes be reviewed? They should be reviewed regularly, at least annually, to ensure they remain effective and up to date with organizational changes and software updates.

Who is responsible for SAM in an organization? Typically, IT departments manage SAM, but it often involves collaboration with procurement, finance, and legal teams.

What are the benefits of effective SAM? Effective SAM reduces costs, ensures compliance, improves software utilization, and supports better decision-making regarding software investments.’

Do you want to know more about our Software Asset Management Services?

Please enable JavaScript in your browser to complete this form.
Author
  • Fredrik Filipsson has 20 years of experience in Oracle license management, including nine years working at Oracle and 11 years as a consultant, assisting major global clients with complex Oracle licensing issues. Before his work in Oracle licensing, he gained valuable expertise in IBM, SAP, and Salesforce licensing through his time at IBM. In addition, Fredrik has played a leading role in AI initiatives and is a successful entrepreneur, co-founding Redress Compliance and several other companies.

    View all posts