Oracle licensing

How to Join Oracle SAM Program for Partners

How to join the Oracle SAM Program for Partners.

This detailed guide will explore the Oracle Software Asset Management (SAM) Program for partners. We’ll delve into the eligibility criteria, steps to join, and the benefits and drawbacks of becoming a part of this program.

The Oracle SAM Program for Partners is a specialized initiative to certify Oracle partners in various Oracle expertise areas such as Database, Fusion Middleware, and E-Business Suite.

What is the Oracle SAM Program for Partners?

The Oracle SAM Program for Partners is designed to acknowledge partners capable of providing software asset management services within specific regional markets.

This program is not just a certification but a recognition of your ability to effectively manage Oracle software assets. It covers various areas of expertise, including but not limited to:

  • Database Management
  • Fusion Middleware
  • E-Business Suite

Eligibility Criteria

To be eligible for the Oracle SAM Program for Partners, your company must have a formal partnership agreement with Oracle. This is a non-negotiable criterion. Additionally, your company should operate within a specific regional market, as the program is designed to recognize partners within these confines.

Steps to Join the Oracle SAM Program

Joining the Oracle SAM Program for Partners involves steps that must be followed diligently.

Here’s a breakdown:

Declare Your Interest

The first step is to complete the “Declare Your Interest” form. This form is a preliminary requirement indicating your intent to join the program. Once submitted, it is reviewed by Oracle’s Global License Advisory Services team.

Capability Plan

Upon approval of your interest, you’ll be required to submit a Software Asset Management Capability Plan. This plan outlines how you intend to meet the program’s requirements and is subject to approval by the Global License Advisory Services team.

Customer Success Stories

You must publish at least two customer success stories demonstrating your software asset management capability. These stories are testimonials of your experience and are mandatory for program entry.

Transaction Capability

You must also understand and agree to the Software Asset Management Schedule to the Oracle Partner Network (OPN) Agreement. This schedule outlines the terms and conditions of your participation in the program.

Technical Resources

At least two individuals from your organization must be accredited in the Software Asset Management Learning Path. One of these individuals must also be certified in either IAITAM – CSAM or IAITAM – CITAM.

Benefits of Joining

Being a part of the Oracle SAM Program for Partners comes with several advantages:

  • Reduced Risk of Audits: Customers are less likely to face audits, especially if they consistently provide Oracle with details about their license deployments.
  • Direct Access to Oracle Licensing Expertise: Partners can directly ask Oracle licensing questions, which can be a valuable resource.
  • Higher Chances of Compliance: Regular licensing reviews can significantly increase your chances of staying compliant with Oracle’s licensing policies.

Drawbacks of Joining

However, the program is not without its drawbacks:

  • Increased Licensing Costs: Partners will likely pay more in license fees as the interpretation will align with Oracle’s views on licensing and policies.
  • Weaker Negotiation Position: Oracle will have more information about your licensing estate than you do, weakening your negotiation position.
  • Biased Advice: The advice you receive will not be independent; the firm’s relationship with Oracle will highly influence it.


What is the Oracle SAM Program for Partners?

The Oracle SAM Program for Partners is a specialized program designed to recognize and empower Oracle partners in software asset management.

Who is Eligible to Join?

Only companies with a formal partnership agreement with Oracle can join the program.

What are the Steps to Join?

The steps include declaring your interest, submitting a capability plan, publishing customer success stories, understanding the transaction capability, and having accredited technical resources.

Which customers are likely interested this program?

Most of these organizations want to work more closely with Oracle about their license compliance.


The Oracle SAM Program for Partners is designed to work more closely with its existing Oracle partners (resellers), But now with Oracle partners in software asset management.

While it offers several benefits, it also comes with its own set of drawbacks that potential partners should be aware of. Therefore, it’s crucial to weigh these factors carefully before making a decision to join the program.

By following this guide, you’ll have a comprehensive understanding of how to join the Oracle SAM Program for Partners, its benefits, and its drawbacks. Make an informed decision and leverage the program to its fullest potential.


  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, enhancing organizational efficiency.